Houston Business Owners Take Center Stage on New Magazine Program From KHOU-TV and Belo Marketing Solutions
04 Giugno 2004 - 7:26PM
PR Newswire (US)
Houston Business Owners Take Center Stage on New Magazine Program
From KHOU-TV and Belo Marketing Solutions HOUSTON, June 4
/PRNewswire/ -- KHOU-TV Channel 11 and Belo Marketing Solutions
next week will debut What's New America? Houston Edition, a fast-
paced, 30-minute magazine program that puts its sponsors center
stage -- providing Houston business owners the opportunity to tell
their stories and promote their products and services during each
program segment. The program, which will air monthly, premieres at
5 p.m. Saturday, June 12, on KHOU. "Local businesses want a
television program through which they can showcase their products
and services in a more unhurried format than a 30-second commercial
provides," said Lisa Shumate, executive director of Belo Marketing
Solutions, a special business unit within Belo Corp. that provides
customized solutions for advertisers. "For the viewer, What's New
America? is an entertaining and informative way to learn more about
the businesses and products in their community." What's New
America? Houston Edition will be hosted by local television
personality Craig Roberts. Each month the program will be filmed on
location at various Houston-area attractions. The inaugural "Fun in
The Sun" program features a road trip to Moody Gardens in the new
Ford F150 to showcase the hottest summer attractions. The show will
include decorating tips from Star Furniture Style Correspondent
Grace Carter, innovative beauty products from the Beauty Elite
Group, new medical breakthroughs from Memorial Hermann Healthcare
System and Dreyer's Grand Ice Cream's latest flavor sensations.
What's New America? is an innovative programming opportunity from
Belo Marketing Solutions. Sponsors purchase a two- or three-minute
segment that offers branded entertainment and the opportunity to
tell their story. Belo Marketing Solutions manages the development
of the segment, from concept and writing, through production and
placement of the story. What's New America? will soon debut local
editions on Belo-owned stations in Dallas/Fort Worth, San Antonio
and Austin. For more information about What's New America?, please
visit http://www.whatsnewamerica.com/ or contact Lisa Shumate at
214.977.6816 or Greg Scheinman at 713.521.4365. About Belo
Marketing Solutions Belo Marketing Solutions is part of Belo Corp.,
one of the nation's largest media companies with a diversified
group of market-leading television, newspaper, cable and
interactive media assets. A Fortune 1000 company with approximately
7,900 employees and $1.4 billion in annual revenues, Belo operates
news and information franchises in some of America's most dynamic
markets and regions, including Texas, the Northwest, the Southwest,
Rhode Island, and the Mid-Atlantic region. Belo owns 19 television
stations (six in the top 15 markets) reaching 13.8 percent of U.S.
television households; owns or operates 10 cable news channels; and
manages one television station through a local marketing agreement.
Belo publishes daily newspapers including The Dallas Morning News,
The Providence Journal, The Press-Enterprise (Riverside, CA) and
the Denton Record-Chronicle (Denton, TX). Belo Interactive's new
media businesses include more than 30 Web sites, several
interactive alliances, and a broad range of Internet-based
products. Additional information is available online at
http://www.belo.com/ . DATASOURCE: Belo Marketing Solutions;
KHOU-TV Channel 11 CONTACT: Lisa Shumate, +1-214-977-6816, or Greg
Scheinman, +1-713-521-4365, both of Belo Marketing Solutions Web
site: http://www.whatsnewamerica.com/ http://www.belo.com/
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