EDENRED : Ticket EcoCheque — a reference program to promote responsible consumption
17 Dicembre 2019 - 2:01PM
EDENRED : Ticket EcoCheque — a reference program to promote
responsible consumption
Press releaseDecember 17,
2019
Ticket EcoCheque — a reference program to promote
responsible consumption
While protecting the environment is a growing
priority for people in Belgium, purchasing power still remains the
key factor influencing their buying decisions.
Edenred has marketed eco-vouchers under the
Ticket EcoCheque banner in Belgium since 2009. They are now
regarded across Europe as a reference program to stimulate
purchases of ecofriendly and sustainable products.
The idea for eco-vouchers came directly from the
virtuous circle created by other employee benefits such as
restaurant vouchers, a space in which Edenred is the world and
digital leader with its Ticket Restaurant solution.
Today eco-vouchers are distributed by more than
86,000 businesses across Belgium, mainly in card form, to
1.7 million employees, providing them with a tangible boost to
their purchasing power. Eco-vouchers can be used across a network
of over 10,600 points of sale in Belgium to buy ecofriendly
products and services in a wide variety of areas, ranging from food
to transportation and from home furnishings to leisure
activities.
Arnaud Erulin, Edenred’s Chief Operating
Officer Europe, Middle East and Africa,
commented: “Edenred is proud to have played its part,
alongside all the other stakeholders in Belgium, in setting up and
rolling out eco-vouchers. Eco-vouchers have been so successful
because they are an effective way of guiding consumption patterns
and making sure that the additional purchasing power granted to
employees by employers or public authorities is plowed back into
the local economy and creates new jobs. Our Ticket
EcoCheque solution now provides an optimized digital
experience for businesses, their employees and our retail partners.
We aim to continue making enhancements to establish long-term
foundations for this ecofriendly and cost-effective tool, ten years
after it was first launched in Belgium, and to explore ways of
replicating it across Europe.”
Eco-vouchers, an innovative tool that reconciles greater
purchasing power with an environmentally responsible
approach
For consumers:
Eco-vouchers provide a purchasing power boost of
up to €250 per employee per year, and nudge consumers towards
greener products and services.
- More engaged consumers: according to a study
by the University of Hasselt and Indiville commissioned by VIA, the
Belgian association of meal and eco-vouchers issuers, over half of
the employees in Belgium who have received eco-vouchers from their
employer in 2019 report paying greater attention to
environment-related factors when shopping, irrespective of the
payment method used.
- Genuine impact on greenhouse gas emissions:
According to a CO2logic study commissioned by VIA in 2018,
purchases made using eco-vouchers saved over 229,797 tonnes in CO2
emissions in 2018, or the annual equivalent CO2 emissions of 22,573
Belgian citizens. Every €1 spent on eco-vouchers leads to a 1kg in
CO2 emissions.
For businesses:
Eco-vouchers fit perfectly with businesses’
sustainable development policy, giving them a highly effective
employee incentive that also reflects their environmental
commitment in a very positive manner.
- An affordable and effective incentive program for
companies: eco-vouchers are 56% cheaper for companies than
distributing a net bonus of the same amount to their
employees.
- A crucial benefit for attracting and retaining
employees: According to Jobat, a Belgian online
recruitment and media website, eco-vouchers are among employees’
preferred benefits.
Eco-vouchers, a model boosting the domestic economy and
local jobs
Eco-vouchers provide access to specific goods
and services sold by a clearly defined network of merchants and are
valid for purchases solely in Belgium through formal business
channels within a relatively short period.
- Significant support for the real economy:
according to VIA, eco-vouchers represented an increase of sales and
turnover of €256 million in Belgium in 2018.
- A driver powering local consumption: according
to VIA, 41% of eco-vouchers are used in local stores and 49% in
specialized outlets.
- An incentive more effective than cash:
according to a study by consulting firm Roland Berger commissioned
by VIA in 2017, the boost to domestic consumption was around
€50 million higher with eco-vouchers than it would have been
had the same net incentives been paid in cash. This additional
consumption is equivalent to some 1,300 jobs.
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Edenred is the everyday
companion for people at work. Its leading intermediation platform
connects 50 million employees and 2 million partner merchants via
830,000 corporate clients, across 46 countries. Thanks to its
global technology assets, the Group managed 2.5 billion specific
purpose payment transactions in 2018, primarily carried out via
mobile applications, online platforms and cards, and representing
nearly €30 billion in business volume.
Edenred’s 10,000 staff are driven by a
commitment to improving employees’ quality of life, increasing
companies’ efficiency and boosting merchants’ revenues. They
achieve this through three business lines:
- Employee Benefits (food, meals, well-being, leisure, culture
and human services)
- Fleet & Mobility Solutions (fuel, tolls, maintenance and
business travel)
- Complementary solutions, including Corporate Payment Services
(virtual payment cards, identified wire transfers and supplier
payments), Incentive & Rewards (gift cards and platforms, and
incentive programs), and Public Social Programs.
Edenred is listed on the Euronext Paris stock
exchange and included in the following indices: CAC Next 20,
FTSE4Good, DJSI Europe and MSCI Europe.
For more information: www.edenred.com
The logos and other trademarks mentioned and
featured in this press release are registered trademarks of
Edenred S.A., its subsidiaries or third parties. They may not
be used for commercial purposes without prior written consent from
their owners.
▬▬
CONTACTS
Head of
Communications Marie-Laurence Bouchon+33 (0) 1 86
67 20 08marie-laurence.bouchon@edenred.com
Media Relations Matthieu Santalucia+33 (0)
1 86 67 22 63matthieu.santalucia@edenred.com |
Investor
Relations Solène Zammito+33 (0) 1 86 67 23
13solene.zammito@edenred.com Loïc Da Silva+33 (0) 1 86
67 20 67loic.dasilva@edenred.com |
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