Rosario Dawson,
a SU2C celebrity ambassador, joins American to launch this year's
fundraising campaign with a powerful new video alongside airline
team members.
Customers will earn American Airlines
AAdvantage® miles for donations made to SU2C during the six-week
campaign.
FORT
WORTH, Texas, Aug. 15,
2024 /PRNewswire/ -- American Airlines, in
collaboration with Stand Up To Cancer® (SU2C), is launching its
annual campaign to raise funds for innovative and life-saving
cancer research and is inviting customers to contribute. The
campaign kicked off with a powerful new public service announcement
featuring actress, film producer and SU2C celebrity ambassador
Rosario Dawson.
WATCH: "Let's go further, together" PSA starring
Rosario Dawson for Stand Up To
Cancer, American Airlines
From now through Sept. 30,
customers will receive 25 AAdvantage® bonus miles for every dollar
they donate of $25 or more to Stand
Up To Cancer.
Additionally, anyone who uses their AAdvantage® Mastercard®
credit card to contribute between $25
and $10,000 will receive 50
AAdvantage® bonus miles per dollar through Sept. 30, or until $3
million has been donated, whichever comes first. To donate,
customers can visit SU2C.org/AA.
"Cancer affects countless lives, including many of our own team
members and their loved ones. Our eight-year partnership with Stand
Up To Cancer has become an important part of our airline. It truly
allows us to live out our purpose of caring for people on life's
journey while supporting Stand Up's vital mission of advancing
life-saving research," said Ron
DeFeo, American's Chief Communications and Marketing
Officer.
Since joining forces in 2016, American has raised more than
$20 million through fundraising
efforts to benefit SU2C. In 2019, American debuted
a campaign that allowed those who donated the chance to
honor a loved one by including their name on an Airbus A321
aircraft wrapped in a special SU2C livery.
This year, to further highlight the campaign and give customers
an opportunity to support the campaign's important cause, American
will launch a limited-edition specialty amenity kit
design created in collaboration with sustainable fashion brand
Raven + Lily.
The new Flagship® First Class and Flagship® Business Class kits
feature the SU2C yellow, orange and red colors, along with Raven +
Lily's recognizable zig-zag trim, while the Premium Economy kit
features the SU2C yellow. The limited-edition kits will feature new
skincare brands and offerings. Customers can scan a QR code within
the kits to easily donate to the campaign. The SU2C specialty kits
will take flight later this year. This kit marks American's second
limited-edition amenity kit since the airline launched a new
amenity kit program earlier this year.
"Cancer is a terrible thing to face alone. That's why Stand Up
To Cancer is proud to join American Airlines to highlight the
incredible stories of how showing up can mean so much during a
cancer journey," said Rusty
Robertson, Co-Founder of SU2C. "We thank Rosario Dawson for lending her voice to this
campaign, as well as American Airlines and its customers, whose
generous donations are putting essential funding into the hands of
the top minds in science working tirelessly to accelerate the
research and save lives now."
SU2C brings together the best and the brightest in the cancer
community to help new therapies move from the laboratory to the
patient quickly. By galvanizing the entertainment community, SU2C
creates awareness and educates the public on cancer prevention,
diagnosis and treatment and raises funds to support these
efforts.
"I am one of the millions of people who have a loved one that's
been touched by cancer. This year, 2 million people will be
diagnosed — that's one person every 15 seconds. I'm hoping that
when people watch this PSA, they will be encouraged to learn more,
join us and rise to the challenge," said Rosario Dawson, a SU2C ambassador. "With the
help of donors like you, we are making incredible strides.
Together, we could see the end of cancer as we know it."
Learn more about the 2024 fundraising campaign and how to donate
at SU2C.org/AA.
About Stand Up To Cancer
Stand Up To Cancer® (SU2C)
raises funds to accelerate the pace of research to get new
therapies to patients quickly and save lives now. SU2C is a
501(c)(3) charitable organization and was initially launched as a
division of the Entertainment Industry Foundation. Established in
2008 by media and entertainment leaders, SU2C utilizes these
communities' resources to engage the public in supporting a new,
collaborative model of cancer research, to increase awareness about
cancer prevention, and to highlight progress being made in the
fight against the disease. As of April 2024, more than 3,100
scientists representing more than 210 institutions are involved in
SU2C-funded research projects.
As SU2C's scientific partner, the American Association for
Cancer Research (AACR) and a Scientific Advisory Committee, led by
William G. Nelson, M.D., Ph.D.,
conduct rigorous competitive review processes to identify the best
research proposals to recommend for funding, oversee grants
administration, and provide expert review of research progress.
Current members of the SU2C Founders and Advisors Committee
(FAC) include Katie Couric,
Sherry Lansing, Kathleen Lobb, Lisa
Paulsen, Rusty Robertson,
Sue Schwartz, Pamela Oas Williams, and Ellen Ziffren. The late Laura Ziskin and the late Noreen Fraser are also co-founders. Julian Adams, Ph.D., serves as SU2C's president
and CEO.
For more information
visit StandUpToCancer.org, Instagram, TikTok, Twitter, Facebook,
and YouTube.
About American Airlines Group
To Care for People on
Life's Journey®. Shares of American Airlines Group Inc. trade on
Nasdaq under the ticker symbol AAL and the company's stock is
included in the S&P 500. Learn more about what's happening at
American by visiting news.aa.com and connect with
American @AmericanAir and
at Facebook.com/AmericanAirlines.
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SOURCE Stand Up To Cancer