Bridgeline Announces Zeus Launch with Concept and Image Search
07 Marzo 2024 - 2:30PM
Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of marketing
software, announced the release date of its HawkSearch "Smart
Search" technology, set for March 15, 2024. Smart Search introduces
two new ways to search, Concept and Visual Search, changing how
customers interact with search and leading to increased engagement
and revenue for businesses.
HawkSearch will introduce its “Zeus” update for Smart Search and
GenAI capabilities on March 15, 2024. This update introduces
AI-powered Concept and Visual Search to help HawkSearch customers
generate more revenue. Smart Search uses AI models, vector
databases, and large language models to process customer queries,
whether typed or through images. For instance, Visual Search allows
a customer to upload an image of a product, and HawkSearch will
show similar items for purchase. Concept Search lets users describe
their needs in natural language, and the system finds relevant
products or information.
John Murcott, EVP of Product & Strategy, stated,
“Integrating our features into existing interfaces ensures a smooth
transition for users, maintaining our commitment to providing
accessible solutions for eCommerce site users to find and purchase
what they need.”
Ari Kahn, CEO, said, “Smart Search's introduction has shown its
value, with customers like Max Warehouse, Nail Gun Depot, and
Rainbow Resource Center adopting the technology. The Zeus release
makes this technology generally available (GA), including the
entire HawkSearch customer base, providing AI capabilities to help
customers grow revenue on their sites."
About Bridgeline DigitalBridgeline helps
companies grow online revenue by increasing traffic, conversion
rates, and average order value. To learn more, please visit
www.bridgeline.com.
Contact:Danielle ColvinSVP of MarketingBridgeline
Digitalpress@bridgeline.com
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