Becky G and Vita Coco Build New Greenspace in Inglewood, California
17 Settembre 2024 - 11:02PM
As back to school season ramps up, The Vita Coco Company, Inc.
(NASDAQ: COCO) has teamed up with international recording artist,
actress, activist, and Vita Coco Brand Ambassador—Becky G—to build
a new greenspace at her childhood elementary school in Inglewood,
California. The greenspace, opening today at Oak Street Elementary
School, is a new initiative of the Company’s social impact program,
the Vita Coco Project® (VCP), which focuses on empowering
communities.
A proud advocate for her hometown,
Becky G returned to Inglewood today to celebrate the opening of the
greenspace during a ribbon cutting ceremony at Oak Street
Elementary School, which will be named through a process that
includes the Oak Street school community.
“Growing up, my Inglewood community
shaped who I am today,” said Becky G. “Partnering with Vita Coco to
reimagine a space where students can learn and play means
everything to me. We wanted each element to be intentional,
reflecting my own experience in middle school and addressing the
needs and dreams of the community.”
Designed in close collaboration with
the school’s Parent-Teacher Association and local community
leaders, and brought to life by Terremoto, this fully customized
2,100-square-foot greenspace features garden plots, compost bins, a
farm stand, fruit trees, a water feature, reading nooks, and a
versatile outdoor classroom and play area. Becky adds, “It’s a
vibrant, multi-functional space aimed at promoting food education,
encouraging healthy eating, and fostering active lifestyles.”
The need for more greenspaces is not
unique to Inglewood. One hundred million Americans, including 28
million children, lack access to local greenspace, and only one in
three people in Latin communities live within a mile of a park. The
opening of the greenspace at Oak Street Elementary School is part
of the Company’s broader effort to address these inequities through
its upcoming Growing Roots Grant program in collaboration with the
Arbor Day Foundation. The program will fund innovative projects
that incorporate tree and garden-related learning experiences
within under-resourced schools and communities.
“As a parent, I understand the desire
to want the best for our kids. And one of the most overlooked
resources is a child’s right to play—outside, in fresh air,
climbing trees, and getting dirt under their fingernails. This
project is more than just a greenspace; it's about ensuring that
every kid and their families—regardless of socioeconomic status,
identity, or background—has the right to a safe and enriching
environment,” said Mike Kirban, Co-Founder and Executive Chairman
of The Vita Coco Company. “Let kids be kids so they can grow their
curiosity about the natural world and how it works.”
“We are thrilled to partner with Vita
Coco and Becky G in creating this beautiful greenspace at Oak
Street Elementary School,” said Dr. James Morris, Inglewood Unified
School District County Administrator. “This project is not only a
testament to the power of community collaboration but also a
significant step towards providing our students with the healthy,
enriching environment they deserve.”
As a Public Benefit Corporation and a
certified B Corp, Vita Coco believes businesses can contribute
positively to the communities and environments in which they
operate. The Vita Coco Project supports its suppliers’ communities,
such as those in Brazil, Philippines, and Sri Lanka, and its
Seedlings for Sustainability initiative aims to help distribute up
to 10 million seedlings and trees by 2030.
To learn more about Vita Coco, visit
vitacoco.com. You can also connect with Vita Coco on X, Instagram
and TikTok.
ABOUT THE VITA COCO
COMPANY The Vita Coco Company is a family of brands on a
mission to reimagine what’s possible when brands deliver healthy,
nutritious, and great-tasting products that are better for
consumers and better for the world. This includes its flagship
coconut water brand Vita Coco, sustainably packaged water Ever
& Ever, and protein-infused water PWR LIFT. The Company was
co-founded in 2004 by Michael Kirban and Ira Liran and is a public
benefit corporation and Certified B Corporation. Vita Coco, the
principal brand within the Company’s portfolio, is the leading
coconut water brand in the U.S. With electrolytes, nutrients, and
vitamins, coconut water has become a top beverage choice among
consumers after a workout, in smoothies, as a cocktail mixer, after
a night out, and more.
ABOUT INGLEWOOD UNIFIED SCHOOL
DISTRICTInglewood Unified School District, whose County
Administrator is Dr. James Morris, is located in the City of
Inglewood and an adjacent section of unincorporated Los Angeles
County of Ladera Heights. The district currently serves about 7,000
students at 17 sites. The mission of Inglewood Unified School
District is to nurture, educate, and graduate students who are
self-responsible and self-disciplined; who are critical and
creative thinkers; who master the core academic disciplines; and
who are advocates for equity and social justice for self and their
community. For more information, visit www.inglewoodusd.com.
Stay connected by following our social media platforms on
facebook.com/inglewoodschools,
twitter.com/INGUSD, and
instagram.com/inglewoodschools.
PRESS
CONTACT Mallory Smith, Dittoe PR 502-648-8446 (cell)
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/a122fe7c-b12d-4b53-993c-053d42174e48
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