The Dallas Morning News Launches New Brand Campaign: ‘This is Home’
19 Novembre 2024 - 4:00PM
The Dallas Morning News is excited to announce the launch of its
new brand campaign: “This is Home.”
Designed to build community, reinforce reader trust, and
resonate with people where they are, the campaign embodies a deep
commitment to meaningful storytelling and the shared experiences of
North Texans.
For more than 150 years, The News has chronicled the stories
that shape the lives and perspectives of its readers, who are also
its friends and neighbors. More than just a professional endeavor,
this work is rooted in personal connection and dedication — because
this is home.
The new campaign results from a collaboration between The News
and its sister company, Medium Giant, an integrated creative
marketing agency.
"This brand campaign with Medium Giant represents an exciting
collaboration that goes beyond creative work; it's about building a
meaningful connection with our members and our community who we
want to become members,” says Grant Moise, chief executive officer
of DallasNews Corporation, and president and publisher of The
Dallas Morning News. “We hope this campaign helps break through the
lack of trust in the media that exists in our country, and helps
North Texans understand we want to help them make this community
feel smaller, safer, and more like home."
Indeed, “This is Home” tells the full story of what it means to
be part of North Texas. This includes the triumphs, joys, and
challenges the community faces. From the pervasive impact of the
fentanyl crisis and the challenges of the toll roads to stories
that spotlight resilience and hope, The News is committed to
covering the multifaceted nature of life in the region.
"Working with The Dallas Morning News to launch this new
campaign has been a dream come true,” says John Kiker, president of
Medium Giant. “Our team has spent 15 months researching,
brainstorming, interviewing, and developing concepts, bringing to
life an idea with the power to resonate deeply and make an impact
on everyone who encounters it. I couldn’t be more proud of the team
and the depth of emotional commitment they've poured into this
project.”
An important element of the campaign is the concept of
intersections — where stories, people, and perspectives meet. The
News sees itself as an essential part of these intersections,
providing its readers with the information and context needed to
build their own views while appreciating the perspectives of
others.
Launching this week, “This is Home” will spotlight iconic
intersections across North Texas, bringing to life the places where
stories converge and resonate. It’s an invitation to readers to see
their home not just through the headlines but through shared
experiences and deeper community ties.
Stay tuned as “This is Home” unfolds, continuing The News’
legacy of impactful, relevant journalism.
For more information, visit dallasnews.com.
About DallasNews Corporation
DallasNews Corporation is the Dallas-based holding company of
The Dallas Morning News and Medium Giant. The Dallas Morning News
is Texas’ leading daily newspaper with an excellent journalistic
reputation, intense regional focus and close community ties. With
offices in Dallas and Tulsa, Medium Giant is an integrated creative
marketing agency with a leading roster of world-class brands and
companies. Medium Giant is a wholly owned business of DallasNews
Corporation. For additional information, visit mediumgiant.co.
For additional information, visitdallasnewscorporation.com or
email invest@dallasnews.com.
Media ContactKimberly
JonesKimberly.jones@mediumgiant.co
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