Freddy’s Serves Up Analytics and Insights with Domo Data Science Solutions
17 Luglio 2024 - 10:05PM
Business Wire
Today Domo (Nasdaq: DOMO) announced that Freddy’s Frozen Custard
& Steakburgers, a fast-casual restaurant concept known for its
cooked-to-order steakburgers and freshly churned frozen custard
treats, is leveraging Domo’s Data Science Suite to gain further
insights into the restaurant’s data, giving franchisees the ability
to optimize pricing and model menu mix.
Founded in 2002 with a single restaurant in Wichita, Kansas, and
franchised in 2004, Freddy’s has become one of the fastest-growing
franchises in the United States with more than 500 locations in 36
states. A brand known for operating The Freddy’s Way, guests
experience genuine hospitality and food prepared fresh with premium
ingredients.
When the restaurant chain first began its data science journey,
it not only struggled with a lack of technology but also a lack of
perspective. The path of incorporating Machine Learning (ML) and
Artificial Intelligence (AI) into the business wasn’t well
conceived, so its first pilot engagement with another platform did
not successfully extract value or return on investment.
After evaluating their experience with the pilot engagement, the
restaurant chain knew it would need a different partner and
approach to sell the initiative to the leadership team. As a
long-time Domo customer, Freddy’s turned to Domo for the
restaurant’s next attempt at data science. Freddy’s started working
with Domo’s experienced data science consultants and set out to
better understand its restaurant quality data so it could become
more easily consumable.
“Before selecting Domo for our Data Science needs, we were too
focused on accomplishing a goal and not on the quality of the
journey. When we took a step back, we realized that the solution
was right there in front of us: Domo has delivered great value for
Freddy’s, and our C-suite trusted Domo with our data and business,
so the Domo Data Science Suite was an easy choice,” said Sean
Thompson, Vice President of IT at Freddy’s. “Our major takeaway
from this experience is our invaluable, lasting partnership with
Domo. When making these kinds of business decisions, we have to
make sure we’re working with someone that not only has the data
science chops but is willing to go along the journey with us and
understands the importance of education and sharing.”
With Domo, Freddy’s quickly achieved several immediate wins and
launched and optimized a new guest loyalty program to effectively
incentivize its most high-value guests. In addition, the restaurant
chain gained the ability to accurately score locations so it could
conduct A/B testing initiatives like price optimization and menu
mix modeling.
“Freddy’s saw the value of Domo when they first became a
customer in 2015, but when they came to us for more data science
needs, we were excited to support and give the talented team the
confidence they needed to power data science insights,” said Mark
Maughan, chief analytics officer and SVP of customer success at
Domo. “With the number of guests Freddy’s serves daily, it’s
important that they have the training and solutions they need to
understand and leverage data at every Freddy’s location, and we are
proud that they are using Domo as a critical part of that
solution.”
To learn more about how innovative organizations like Freddy’s
are using Domo to put data to work for everyone, visit
www.domo.com/customers.
About Domo
Domo puts data to work for everyone so they can multiply their
impact on the business. Our cloud-native data experience platform
goes beyond traditional business intelligence and analytics, making
data visible and actionable with user-friendly dashboards and apps.
Underpinned by AI, data science and a secure data foundation that
connects with existing cloud and legacy systems, Domo helps
companies optimize critical business processes at scale and in
record time to spark the bold curiosity that powers exponential
business results.
For more information, visit www.domo.com. You can also follow
Domo on LinkedIn, X and Facebook.
Domo is a registered trademark of Domo, Inc.
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version on businesswire.com: https://www.businesswire.com/news/home/20240717020950/en/
Cynthia Cowen PR@domo.com
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