Leading Industry Organizations Honor Company's
Outstanding Performance in Search, Social, Display and Web
Design
AUSTIN,
Texas, Nov. 26, 2024 /PRNewswire/ -- Orange 142,
a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader
in digital marketing solutions supporting small to mid-sized
businesses, has earned multiple prestigious industry awards for its
innovative digital marketing campaigns and strategic initiatives.
The company's work spanning search engine marketing, website
design, social media, and display advertising has garnered top
honors from leading industry organizations, demonstrating Orange
142's comprehensive expertise across the digital marketing
landscape.
"These industry recognitions across multiple categories and
organizations validate our team's commitment to delivering
exceptional results through innovative digital strategies," said
Mark Walker, CEO and Co-Founder of
Direct Digital Holdings. "We're incredibly proud to be recognized
for these projects, which reflect our commitment to strategic
innovation and digital excellence."
MARCOM Awards
Orange 142's exceptional work with
Emerald Isle Realty, a vacation rental and real estate agency,
secured the company a Platinum award in the SEM Campaign category
and a Gold Award in the Website Redesign category from the MARCOM
Awards. Facing intense competition in the paid search landscape,
Orange 142 employed a full-funnel campaign strategy focused on
high-impact "Super Brand" keywords and advanced bidding techniques,
such as performance max and value-based bidding. The campaign
successfully drove a 23% rise in reservations and a 20% increase in
revenue from Google search efforts. The company also received a
Gold award for its "2024 Website Reskin" project for Emerald Isle
Realty. The comprehensive redesign delivered a cohesive brand
experience and improved navigation, driving a 69% increase in
conversion rates and 56% growth in online bookings
year-over-year.
MARCOM Awards Recognition
At the prestigious
2024 MARCOM Awards, which celebrates excellence in marketing and
communication worldwide, Orange 142 received Gold awards in both
the Display Ad Campaign and Social Media Marketing Campaign
categories for their work with Las Palomas Beach & Golf Resort.
The company transformed Las Palomas Resort's digital presence by
creating highly targeted social and display ad campaigns that
showcased the property's luxury features across multiple platforms.
The strategic campaign drove remarkable results, increasing website
traffic by over 1,600% year-over-year to over 200,000 sessions
while delivering nearly 4 million impressions that successfully
positioned the resort against competitors like Airbnb and VRBO.
"Orange 142 was instrumental in elevating our brand and driving
real results. Their strategic approach to creativity and messaging
helped us connect with our target audience on a deeper level. The
multi-channel campaign they developed exceeded our expectations,
boosting our digital engagement and ultimately driving more
bookings," said Héctor Vázquez del Mercado, General Manager of Las
Palomas Beach & Golf Resort.
AVA Digital Awards
Orange 142 also entered the Emerald
Isle Realty SEM Campaign into the AVA Digital Awards and secured a
Gold Award. The AVA Digital Awards is an international competition
that recognizes excellence by creative professionals responsible
for digital communication planning, concept, direction, design, and
production. Work ranges from digital campaigns to audio and video
production, website development, social media engagement, and
mobile marketing.
Silver Adrian Awards
Orange 142's clever and impactful
campaign work earned a Silver Adrian Award in the Integrated
Campaign - Influencer Marketing category at the 68th annual Adrian
Awards, presented by the Hospitality Sales & Marketing
Association International (HSMAI). The recognition highlights the
creativity and success of the agency's Pigeon Forge Family
Challenge campaign, which brought the 2024 Adrian Awards theme,
"Wish You Were Here," to life. Selected from over 800 entries, the
campaign leveraged influencers to authentically showcase the charm
and appeal of Pigeon Forge, driving millions of impressions and
significantly increasing bookings.
Orange 142's work with Emerald Isle Realty on their SEM Campaign
also secured a Silver Adrian Award in the Search Marketing category
and the Best of Category designation. This designation is awarded
to the single entry that scored the highest in each category and
budget level. This was submitted and won in the medium budget
category of $26k-$500k. Against a vast competition pool, Orange
142's strategy and success stand apart from the rest.
For more information on Orange 142's award-winning campaigns and
services, please visit orange142.com.
About Orange 142
Orange 142 is a digital marketing and
advertising company with offices across the US and service
marketers and agencies. They are part of Direct Digital Holding,
the ninth Black-owned company to go public. Orange 142 helps
marketers of all sizes grow their reach and revenue through
data-driven media strategies and also partners with agencies and
execute campaigns on behalf of their clients. Their team of experts
have a deep understanding of the digital landscape and the latest
advertising and marketing technologies. Orange 142 works closely
with their clients to develop and execute custom advertising and
marketing campaigns that meet specific goals.
About Direct Digital Holdings
Direct Digital Holdings
(Nasdaq: DRCT) brings state-of-the-art sell- and buy-side
advertising platforms together under one umbrella company. Direct
Digital Holdings' sell-side platform, Colossus SSP, offers
advertisers of all sizes extensive reach within the general market
and multicultural media properties. The Company's buy-side
platform, Orange 142, delivers significant ROI for middle-market
advertisers by providing data-optimized programmatic solutions for
businesses in sectors ranging from energy to healthcare to travel
to financial services. Direct Digital Holdings' sell- and buy-side
solutions generate billions of impressions per month across
display, CTV, in-app, and other media channels.
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SOURCE Direct Digital Holdings