European Wax Center wins coveted beauty award
in the subcategory, "Best Ingrown Hair Treatment"
PLANO,
Texas, April 3, 2024 /PRNewswire/ -- European
Wax Center (NASDAQ: EWCZ), the largest and fastest-growing
franchisor and operator of out-of-home waxing services in
the United States, is proud to
announce its NewBeauty Award win. The brand's
most recent product innovation, EWC TREAT® Ingrown Hair
Mist, hit the market in 2023 and has been named "Best Ingrown Hair
Treatment" in the 2024 NewBeauty Awards. The EWC
TREAT® Ingrown Hair Mist will be featured in
NewBeauty's Spring print issue, on stands April 2, 2024, and is currently online at
NewBeauty.com.
The EWC TREAT® Ingrown Hair Mist builds on the
success of two-time NewBeauty award-winning EWC
TREAT® Ingrown Hair Serum with a new delivery system and
an enhanced formula. The 360-degree continuous spray applicator
makes it easy to help improve the appearance of bumps in even the
most hard-to-reach areas. The quick-drying formula is excellent for
full-body use as it helps treat, soothes, and prevents stubborn
ingrown hairs, bumps, and breakouts on the legs, back, shoulders,
underarms, and bikini area. This clinically demonstrated formula
contains Lactic, Glycolic, and Salicylic Acid to provide
multi-level exfoliation and Vitamin E, Tea Tree Oil, and Lavender
to calm irritation and inflammation, and is gynecologist and
dermatologist-tested.
"European Wax Center is honored to receive another
NewBeauty Award, this time for our EWC TREAT®
Ingrown Hair Mist. At EWC, we prioritize our guests' needs in
between waxing reservations by providing a collection of
proprietary products to help extend and enhance their results. Our
Ingrown Hair Serum continues to be a best-seller, and this mist
version is our way of providing guests with the formula they love
in a new, continuous spray format that doesn't need to be rubbed in
and is great for all-over use. Our team is proud to receive this
award and looks forward to continuing to transform and lead in the
out-of-home hair removal industry."—European Wax Center Chief
Commercial Officer Andrea Wasserman.
The NewBeauty Awards have long been recognized as a
leading and trusted awards program franchise in the beauty space.
This year's 375+ winners and expanded categories represent daily
beauty essentials, game-changing innovations, and effective
solutions to their readers' biggest beauty concerns. Each year the
award winners represent the most innovative beauty products,
treatments, and trends and each winner is tested and vetted by
NewBeauty editors and beauty experts.
European Wax Center's EWC TREAT® Ingrown Hair
Mist retails for $30.00 and is
available for purchase at all European Wax Center locations as well
as through waxcenter.com and Amazon.
About European Wax Center, Inc.
European Wax Center,
Inc. (NASDAQ: EWCZ) is the largest and fastest-growing franchisor
and operator of out-of-home waxing services in the United States. European Wax Center
locations perform more than 23 million services per year, providing
guests with an unparalleled, professional personal care experience
administered by highly trained wax specialists within the privacy
of clean, individual waxing suites. The Company continues to
revolutionize the waxing industry with its innovative Comfort
Wax® formulated with the highest quality
ingredients to make waxing a more efficient and relatively painless
experience, along with its collection of proprietary products to
help enhance and extend waxing results. By leading with its values
– We Care About Each Other, We Do the Right Thing, We Delight Our
Guests, and We Have Fun While Being Awesome – the Company is proud
to be Certified™ by Great Place to Work®.
European Wax Center, Inc. was founded in 2004 and is headquartered
in Plano, Texas. Its network,
which now includes more than 1,000 centers in 45 states, generated
sales of $955 million in fiscal 2023.
For more information, including how to receive your first wax free,
please visit: https://waxcenter.com.
About the NewBeauty Awards:
Each year, NewBeauty
editors test nearly 10,000 products over the six months leading up
to our annual Awards Issue—our biggest issue of the year—with the
goal of selecting the top performers in skin, hair, body, makeup,
smile, wellness, and more. NewBeauty editors also collaborate with
board-certified doctors and medical experts to determine the most
effective, results-driven in-office treatments, from wrinkle
freezing to skin tightening and the post-procedure products every
patient should keep on hand.
With more beauty products than ever before lining shelves both
in-store and online, choosing the right one can be overwhelming,
let alone finding something that actually works. Our editors comb
through the clutter so our readers don't have to, with the goal of
empowering them to look and feel their absolute best, inside and
out.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/european-wax-centers-ewc-treat-ingrown-hair-mist-wins-2024-newbeauty-award-302107391.html
SOURCE European Wax Center