PLANO,
Texas, May 15, 2024 /PRNewswire/ -- European
Wax Center, Inc. (NASDAQ: EWCZ), the largest and
fastest-growing franchisor and operator of out-of-home waxing
services in the United States, is
proud to announce its 2024 Cosmopolitan Holy Grail Beauty
Award win. Cosmopolitan editors and experts have
recognized the EWC TREAT® Brightening Ingrown Hair Wipes as the
winner of the "Best Treatment for Ingrowns" category which will be
featured in Cosmopolitan's May print issue, on stands
May 6, 2024, as well as online on
Cosmopolitan.com.
EWC TREAT® Brightening Ingrown Hair Wipes combine two
best-selling EWC products – Brightening Ingrown Hair Serum and
Ingrown Hair Wipes – to help prevent ingrown hairs and correct dark
spots. Vitamin C, azelaic acid, kojic acid, and lactic acid work to
even skin tone and improve the appearance of dark spots, while
glycolic and salicylic acid treat and help prevent ingrown hairs,
bumps, and breakouts. The dermatologist-tested Brightening Ingrown
Hair Wipes are effective in both pre and post hair removal to
provide a bump-free solution. A fan favorite from the EWC TREAT®
collection, the EWC TREAT® Brightening Ingrown Hair Wipes can be
used daily on all areas of the body.
"At our core, European Wax Center is committed to providing
guests with services and products that create and sustain a
best-in-class waxing regime. We are honored to receive the coveted
Cosmopolitan Holy Grail Beauty Award for our EWC TREAT®
Brightening Ingrown Hair Wipes," said Andrea Wasserman, Chief Commercial Officer of
European Wax Center. "Our product and innovation team are at the
forefront of consumer trends, and we pride ourselves in offering
products which are loved by customers and recognized by media. This
accolade is in good company with many others that acknowledge the
EWC TREAT® collection as best-in-class."
The Cosmopolitan Holy Grail Beauty Awards recognize
top-of-the-line beauty products assessed by its team of expert
editors. This year, the list features 217 beauty products,
tools and treatments as a result of months of researching, testing,
swatching, and sampling across makeup, skincare and haircare
categories.
European Wax Center's EWC TREAT® Brightening Ingrown Hair Wipes
retail for $34.50 and are available
for purchase at all European Wax Center locations as well as
through waxcenter.com.
About European Wax Center
European Wax Center, Inc.
(NASDAQ: EWCZ) is the largest and fastest-growing franchisor and
operator of out-of-home waxing services in the United States. European Wax Center
locations perform more than 23 million services per year, providing
guests with an unparalleled, professional personal care experience
administered by highly trained wax specialists within the privacy
of clean, individual waxing suites. The Company continues to
revolutionize the waxing industry with its innovative Comfort Wax®
formulated with the highest quality ingredients to make waxing a
more efficient and relatively painless experience, along with its
collection of proprietary products to help enhance and extend
waxing results. By leading with its values – We Care About Each
Other, We Do the Right Thing, We Delight Our Guests, and We Have
Fun While Being Awesome – the Company is proud to be Certified™ by
Great Place to Work®. European Wax Center, Inc. was founded in 2004
and is headquartered in Plano,
Texas. Its network, which now includes more than 1,000
centers in 45 states, generated sales of $955 million in fiscal 2023. For more
information, including how to receive your first wax free, please
visit: https://waxcenter.com.
About Cosmopolitan Holy Grail Beauty
Awards
Beauty-obsessed Cosmopolitan staffers tested
top-of-the-line beauty products over eight weeks and evaluated them
on efficacy, ease of use, value, and innovation. After consulting
beauty, fashion, health, sex, and trends experts for insights,
second opinions, and analysis, the Cosmopolitan team came up
with an award list. From skincare to professional treatments, the
list is a compilation of the team's 217 beauty holy grails.
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SOURCE European Wax Center