PLANO,
Texas, May 28, 2024 /PRNewswire/ -- European
Wax Center, Inc. (NASDAQ: EWCZ), the largest and
fastest-growing franchisor and operator of out-of-home waxing
services in the United States is
proud to announce its 2024 Men's Health Grooming
Award win. European Wax Center was recognized by Men's
Health editors for the second consecutive year, with EWC TREAT®
Brightening Ingrown Hair Wipes selected as a winner in the "Best
Ingrown Treatment" category for 2024. The winning product is
featured online now at MensHealth.com.
Formulated with vitamin C, azelaic, kojic, and lactic acids, the
EWC TREAT® Brightening Ingrown Hair Wipes brighten skin while
helping to prevent and treat ingrown hairs, bumps, and breakouts.
Inspired by two best-selling products, the Brightening Ingrown Hair
Serum and Ingrown Hair Wipes, the EWC TREAT® Brightening Ingrown
Hair Wipes offer boosted benefits and are a fan-favorite due in
part to their convenient and easy-to-use application method. The
formula suits all skin types to brighten dark spots, exfoliate, and
slow hair regrowth between waxes.
"We are honored to receive this prestigious award from Men's
Health. Launched earlier this year, EWC TREAT® Brightening
Ingrown Hair Wipes have quickly become a must-have among our
guests," said Andrea Wasserman,
Chief Commercial Officer of European Wax Center. "Personal care
remains a growing interest among men, and we are thrilled to have
the world's largest men's magazine share the benefits of our
Brightening Ingrown Hair Wipes with their readers."
The Men's Health Grooming Awards stand as a gold standard
of recognition in the grooming industry, esteemed by both consumers
and professionals alike. Renowned for their influence in the health
and grooming industry, hundreds of products undergo rigorous
testing every year by 15 Men's Health editors who compile
their list of winning essentials to incorporate into grooming
routines this year.
European Wax Center's EWC TREAT® Brightening Ingrown Hair Wipes
retail for $34.50 and are available
for purchase at all European Wax Center locations as well as
through waxcenter.com and Amazon.com.
About European Wax Center
European Wax Center, Inc.
(NASDAQ: EWCZ) is the largest and fastest-growing franchisor and
operator of out-of-home waxing services in the United States. European Wax Center
locations perform more than 23 million services per year, providing
guests with an unparalleled, professional personal care experience
administered by highly trained wax specialists within the privacy
of clean, individual waxing suites. The Company continues to
revolutionize the waxing industry with its innovative Comfort Wax®
formulated with the highest quality ingredients to make waxing a
more efficient and relatively painless experience, along with its
collection of proprietary products to help enhance and extend
waxing results. By leading with its values – We Care About Each
Other, We Do the Right Thing, We Delight Our Guests, and We Have
Fun While Being Awesome – the Company is proud to be Certified™ by
Great Place to Work®. European Wax Center, Inc. was founded in 2004
and is headquartered in Plano,
Texas. Its network, which now includes more than 1,000
centers in 45 states, generated sales of $955 million in fiscal 2023. For more
information, including how to receive your first wax free, please
visit: https://waxcenter.com.
About 2024 Men's Health Grooming Awards
Men's
Health Grooming Awards has a team of testers that put hundreds
of creams, gels, gadgets and more to the test to weed out the duds
and give you the absolute best performers out there. This year's
Men's Health Grooming Awards winners not only deliver what
they promise, they'll make you feel like you're operating on a
whole new level. After testing over 200 products in categories
ranging from hair to body to gym bag, the Men's Health team
of testers came up with a meticulously crafted list of the best of
men's products.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/european-wax-centers-treat-brightening-ingrown-hair-wipes-wins-2024-mens-health-grooming-awards-302155494.html
SOURCE European Wax Center