Limited-edition collaboration features
innovative designs that complement diverse faces.
DULUTH,
Ga., Jan. 30, 2024 /PRNewswire/
-- National Vision, Inc. the nation's second largest optical
retailer and provider of quality, affordable eye care and eyewear,
announced its collaboration with women and Black-owned eyewear
company, Vontélle Eyewear, on an exclusive frame collection
celebrating Black History Month. The limited-edition Official by
Vontélle frames will be available while supplies last in all
900+ America's Best Contacts & Eyeglasses retail locations,
marking the first time Vontélle frames will be available on the
shelves of a nationwide retailer.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9247451-vontelle-eyewear-frames-black-history-month/
Not only does the release offer a more accessible avenue for
eyeglass wearers to support an emerging women and Black-owned
business this Black History Month, but it also increases
accessibility to Vontélle's signature better-fitting frames.
According to Vontélle, the frames are expertly crafted to
complement the diverse faces and personalities of the people who
wear them, including wider nose bridges, longer temples for behind
the ears and larger lenses for high cheekbones to ensure a
comfortable fit. The Official by Vontélle collection
includes 15 frames featuring colorful, bold, statement-making
designs for both men and women.
"Glasses are not a one size fits all product," said Megan Molony, senior vice president, chief
merchandising and managed care officer at National Vision. "The fit
and style of glasses are just as important as the lenses within
them. Glasses are not meant to hide who you are and should instead
be a reflection and celebration of everything that makes you
unique. We chose Vontélle for this collaboration because they share
our passion for empowering eyeglass wearers to showcase their
culture and personality through their eyewear."
The names of the individual frames were inspired by notable
African American figures who have made significant contributions
throughout history in various fields such as civil rights,
literature, science, politics, law, innovation, public service and
more. The co-founders of Vontélle are both HBCU alumnae and met as
students at Morgan State University in
Baltimore. The frame line includes
rich design elements juxtaposing patterns and textures to reflect
many sorority and fraternity colors.
"We are passionate about making eyewear that's both comfortable
and stylish, while also bringing in colors and patterns that
reflect our African, Caribbean and
Latin heritage," said Nancey Harris,
co-founder of Vontélle. "Our products are designed to celebrate our
cultural history, and we are so excited to make our frames
available to even more customers through this Official
collection with America's Best," said Tracy
Green, co-founder of Vontélle.
Beginning February 1st,
and while supplies last, customers can purchase Official by
Vontélle frames at over 900 America's Best retail locations and
online.
About National Vision Holdings, Inc.
National Vision
Holdings, Inc. (NASDAQ: EYE) is the second largest optical retail
company (by sales) in the United
States with over 1,200 stores in 44 states and Puerto Rico. With a mission of helping people
by making quality eye care and eyewear more affordable and
accessible, the company operates five retail brands: America's Best
Contacts & Eyeglasses, Eyeglass World, Vision
Centers inside select Walmart stores, and Vista Opticals
inside select Fred Meyer stores and
on select military bases, and several e-commerce websites, offering
a variety of products and services for customers' eye care needs.
For more information, please visit
www.nationalvision.com.
About Vontélle Eyewear
Vontélle was founded in 2019 to
satisfy the demand for better-fitting, vibrant, fashion-forward
eyewear. Vontélle is a Black women owned, designed and operated
luxury eyewear company providing bespoke textiles & prints from
the African Diaspora on optical frames and sunglasses. They
offer sizes that complement diverse faces, fulfill prescriptions
and custom lens color/tints including blue light blocker lenses.
Vontélle designs are tailored to empower humanity to see the world
through a cultural and global lens. For more information,
please visit https://www.vontelle.com.
Media Contact:
Racheal
Peters
media@nationalvision.com
(470) 448-2303
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SOURCE National Vision