Farmer Brothers names vice president, head of coffee and reports inducement grants under Nasdaq Listing Rule 5635(c)(4)
05 Luglio 2023 - 10:05PM
Farmer Brothers Company (NASDAQ: FARM) today announced John
Moore has been appointed as the company’s new vice president and
head of coffee. Mr. Moore will lead the company’s green coffee
procurement, sustainability, coffee research and development, blend
development, coffee excellence, manufacturing and food safety and
quality assurance efforts.
“John’s more than two decades of experience in all aspects of
the coffee value chain, on both the national and international
fronts, will help us realize additional efficiencies and process
enhancements,” said Farmer Brothers President and Chief
Executive Officer Deverl Maserang. “His leadership will also
ensure we continue to provide the wide variety of high-quality,
full-flavored coffee products our customers rely on and which have
made us an industry leader for more than 110 years.”
Before joining Farmer Brothers, Mr. Moore served as the chief
executive officer for Vassilaros Coffee. Prior to Vassilaros, he
was the New York senior trader and general manager at Volcafe
Specialty Coffee, the chief executive officer and managing partner
of FAL Coffee Inc. and the vice president of sales and marketing at
Octavio Inc., dba Dallis Coffee. Mr. Moore has founded and led
several businesses, including Jolly Roger Imports, ELIXIR Cocktail
& Espresso Bar and the German expansion of New York Gourmet
GmbH & Co.
Mr. Moore is also a Certified Q grader and Cup of Excellence
Head Judge. He received a Bachelor of Science degree from Earlham
College.
“I am extremely excited to be joining Farmer
Brothers – a family business, which has grown to become one of the
most significant coffee companies in North America. This will be my
third “100-year start up” and I cannot wait to learn more about the
rich history of Farmer Brothers and its truly exceptional
offerings,” said Mr. Moore.
In conjunction with this appointment, the company also announced
the issuance of 24,916 restricted stock units under the
company’s 2020 Inducement Incentive Plan, which were issued to
Mr. Moore on July 3, 2023. This award will ratably vest over a
three-year period on each anniversary of the award date, subject to
Mr. Moore’s continued employment with the company.
The inducement plan is used exclusively for the grant of equity
awards to individuals who were not previously employees
of Farmer Brothers, as an inducement material to such
individuals entering into employment with the company, pursuant to
Rule 5635(c)(4) of the Nasdaq listing rules.
About Farmer BrothersFounded in 1912, Farmer
Brothers is a national coffee roaster, wholesaler, equipment
servicer and distributor of coffee, tea and culinary products. The
company’s product lines, include organic, Direct Trade and
sustainably produced coffee. With a robust line of coffee, hot and
iced teas, cappuccino mixes, spices and baking/biscuit mixes,
Farmer Brothers delivers extensive beverage planning services and
culinary products to its U.S.-based customers. It serves a wide
variety of customers, from small independent restaurants and
foodservice operators to large institutional buyers, such as
restaurant, department and convenience store chains, hotels,
casinos, healthcare facilities and gourmet coffee houses, as well
as grocery chains with private brand coffee and consumer branded
coffee and tea products, and foodservice distributors.
Headquartered in Northlake, Texas, Farmer Brothers generated net
sales of $469.2 million in fiscal 2022. The company’s primary
brands include Farmer Brothers, Artisan Collection by Farmer
Brother, Superior, Metropolitan, China Mist and Boyd’s.
Investor relations
contactEllipsisInvestor.relations@farmerbros.com646-776-0886
Media contactBrandi WesselDirector of
Communications405-885-5176bwessel@farmerbros.com
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