Fifth Third Joins Mastercard’s Priceless Planet Coalition
22 Aprile 2024 - 2:00PM
Business Wire
Effort Promotes Tree Restoration and
Reforestation
As part of its commitment to combat climate change and in
celebration of Earth Day 2024, Fifth Third Bank today announced it
has joined Mastercard’s Priceless Planet Coalition, an effort to
restore 100 million trees across the globe by 2025. By signing onto
the coalition, Fifth Third will do its part and help to restore
10,000 trees.
The Priceless Planet Coalition is a valuable international
program that helps promote tree restoration across six continents
with 18 reforestation projects to create maximum impact. The lone
project in the United States is located in the Commonwealth of
Kentucky, one of Fifth Third’s footprint states. Addressing climate
change is one of Fifth Third’s five key corporate sustainability
priorities.
“Reforestation is a key cog in the wheel of addressing climate
change,” said Jeremy Faust, director of environmental
sustainability, Fifth Third Bank. “We are proud to partner with
Mastercard on their innovative and unique initiative to help make a
measurable difference. The efforts are helping to create jobs as
well as have positive, measurable effects on our natural
environment.”
In Kentucky, a degraded mine site in Appalachia is being
reforested by planting shortleaf pine and oak trees to improve air
and water quality, enhance forest resiliency, and mitigate climate
change through increased carbon accumulation. The reforestation
project also will provide pollen and nectar sources for pollinators
and attract more wildlife. Partners with Mastercard on the Kentucky
forest project are Conservation International and Green Forests
Work (GFW).
Fifth Third’s Purpose is to improve lives and the well-being of
its communities. The Bank’s five sustainability priorities are
keeping the customer at the center, building strong communities,
delivering on commitments to employees, promoting inclusion and
diversity, and addressing climate change to create a more inclusive
and sustainable world. To learn more about Fifth Third’s
Sustainability initiatives, click here. Our report on Community
Impact is available here.
About Fifth Third
Fifth Third is a bank that’s as long on innovation as it is on
history. Since 1858, we’ve been helping individuals, families,
businesses and communities grow through smart financial services
that improve lives. Our list of firsts is extensive, and it’s one
that continues to expand as we explore the intersection of
tech-driven innovation, dedicated people and focused community
impact. Fifth Third is one of the few U.S.-based banks to have been
named among Ethisphere’s World’s Most Ethical Companies® for
several years. With a commitment to taking care of our customers,
employees, communities and shareholders, our goal is not only to be
the nation’s highest performing regional bank, but to be the bank
people most value and trust.
Fifth Third Bank, National Association is a federally chartered
institution. Fifth Third Bancorp is the indirect parent company of
Fifth Third Bank and its common stock is traded on the NASDAQ®
Global Select Market under the symbol "FITB." Investor information
and press releases can be viewed at www.53.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240422319857/en/
Adrienne Gutbier (Media Relations) adrienne.gutbier@53.com |
513-534-8038 Matt Curoe (Investor Relations) matt.curoe@53.com |
513-534-2345
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