Acquisition Expands Corporate Gifting
Capabilities and Engagement Solutions
JERICHO,
N.Y., May 2, 2023 /PRNewswire/ --
1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS), a leading provider of gifts
designed to help inspire customers to give more, connect more, and
build more and better relationships, announced it has acquired
SmartGift, Inc. SmartGift, Inc., an intelligent gifting platform,
enables brands and corporations to engage consumers, employees, and
prospects by providing a premium digital gifting experience in a
unified platform. The SmartGift platform provides innovative,
thoughtful, and convenient gift-sending and receiving experiences
designed to establish complex corporate gift solutions for business
partners. It allows users to send, track, and manage gifts and
recognition campaigns for employees and clients quickly and
efficiently. The acquisition of SmartGift, Inc. continues to expand
the company's best-in-class consumer and corporate gifting
capabilities and offerings to its customer community.
"Personal and professional relationships are fortified through
meaningful gestures," said Chris
McCann, CEO, 1-800-FLOWERS.COM, Inc. "With the addition of
SmartGift, Inc. to the 1-800-FLOWERS.COM, Inc. portfolio, we are
continuing to expand and innovate our gifting capabilities,
offering more ways to build meaningful relationships, celebrate
important milestones, and create even more business impact, all
through the power of gifting."
SmartGift, Inc. will provide 1-800-FLOWERS.COM, Inc. a
customized gifting solution for all kinds of gifting experiences
including retail, entertainment, corporate, and more through its
innovative engagement and rewards platform and features. SmartGift,
Inc.'s intelligent features will help companies achieve growth and
retain clients and employees, driving more pipeline and revenue at
each touchpoint while advancing abilities to control, execute, and
measure business impact. With this data, organizations can gain
valuable insights into their engagement efforts and strategic
planning.
The SmartGift, Inc. functionality, paired with the
1-800-FLOWERS.COM, Inc. family of brands, helps organizations of
all sizes create and maintain meaningful connections with
associates, customers, and individuals important to them and their
business.
Bernd Strenitz, Founder and CEO, SmartGift, Inc., will join
1-800-FLOWERS.COM, Inc. as Vice President, SmartGift. Strenitz
said, "I am delighted that SmartGift, Inc. is now part of the
1-800-FLOWERS.COM, Inc. family of brands. The teams at
1-800-FLOWERS.COM, Inc. and SmartGift, Inc. have been co-developing
through a close and strong partnership for some time. There is much
opportunity ahead to further simplify the gifting journey through
the deployment of emerging technologies that enable the seamless
selection and sending of the right gifts."
Monika Kochhar, Founder,
SmartGift, Inc., said, "We have been providing enterprises, their
customers, and employees a seamless and smart experience to
celebrate people at the right moment with the right gift and the
right message. Our close collaboration with 1-800-FLOWERS.COM, Inc.
has brought to market the best-in-class capabilities for companies
to engage their communities and spread positive culture."
Venable LLP served as legal counsel to 1-800-FLOWERS.COM, Inc.
on the acquisition of SmartGift, Inc. Meister Seelig & Fein PLLC served as legal
counsel to SmartGift, Inc.
About 1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. is a leading provider of gifts designed
to help inspire customers to give more, connect more, and build
more and better relationships. The Company's e-commerce business
platform features an all-star family of brands,
including: 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl's
Cookies®, Harry & David®, PersonalizationMall.com®, Shari's
Berries®, FruitBouquets.com®, Things Remembered®, Moose Munch®, The
Popcorn Factory®, Wolferman's Bakery®, Vital Choice®, Stock Yards® and Simply
Chocolate®. Through the Celebrations Passport® loyalty program,
which provides members with free standard shipping and no service
charge across our portfolio of brands, 1-800-FLOWERS.COM, Inc.
strives to deepen relationships with customers. The Company also
operates BloomNet®, an international floral and gift industry
service provider offering a broad-range of products and services
designed to help members grow their businesses profitably; Napco℠,
a resource for floral gifts and seasonal décor; DesignPac Gifts,
LLC, a manufacturer of gift baskets and towers. Shares in
1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select
Market, ticker symbol: FLWS. For more information,
visit 1800flowersinc.com or follow @1800FLOWERSInc on Twitter.
FLWS–COMP
FLWS-FN
Special Note Regarding Forward Looking Statements:
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995. These forward-looking statements represent the Company's
current expectations or beliefs concerning future events and can
generally be identified using statements that include words such as
"estimate," "expects," "project," "believe," "anticipate,"
"intend," "plan," "foresee," "forecast," "likely," "will," "target"
or similar words or phrases. These forward-looking statements are
subject to risks, uncertainties, and other factors, many of which
are outside of the Company's control, which could cause actual
results to differ materially from the results expressed or implied
in the forward-looking statements, including, but not limited to,
statements regarding the Company's ability to achieve its guidance
for the full Fiscal year; the impact of the Covid-19 pandemic on
the Company; its ability to leverage its operating platform and
reduce its operating expense ratio; its ability to sell through
existing inventories; its ability to successfully integrate
acquired businesses and assets; its ability to successfully execute
its strategic initiatives; its ability to cost effectively acquire
and retain customers; the outcome of contingencies, including legal
proceedings in the normal course of business; its ability to
compete against existing and new competitors; its ability to manage
expenses associated with sales and marketing and necessary general
and administrative and technology investments; its ability to
reduce promotional activities and achieve more efficient marketing
programs; and general consumer sentiment and industry and economic
conditions that may affect levels of discretionary customer
purchases of the Company's products. The Company undertakes no
obligation to publicly update any of the forward-looking
statements, whether because of new information, future events or
otherwise, made in this release or in any of its SEC filings.
Consequently, you should not consider any such list to be a
complete set of all potential risks and uncertainties. For a more
detailed description of these and other risk factors, refer to the
Company's SEC filings, including the Company's Annual Reports on
Form 10-K and its Quarterly Reports on Form 10-Q.
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SOURCE 1-800-FLOWERS.COM, Inc.