Improving the cross-border B2B payment experience can directly
boost customer experience and be an important factor in driving
business growth, according to the latest research from Flywire
Corporation (Nasdaq: FLYW), a global payments enablement and
software company. Flywire’s survey details the business advantages
of providing a digital, localized and seamless payment experience
for a B2B vendor’s international customers. And importantly, those
responsible for paying international invoices are eager for
innovation, with 94% of those surveyed saying their organization
would embrace a change that eases the cross-border payments
process.
In its new report, The secret weapon for attracting and
retaining international customers, Flywire reveals the results of
an independent survey it commissioned of more than 460 B2B payers
across Latin America, the Middle East and Africa. The data uncovers
how the B2B payment experience impacts customer experience, and why
organizations looking to go global should consider their Accounts
receivable (A/R) process as a key driver of business
acceleration.
“Some of the feedback we receive from our B2B customers is that
by solving for their domestic and international receivables, we’re
also helping them build lasting loyalty with their global customer
base,” said Ryan Frere, EVP and GM of B2B at Flywire. “So for our
latest research, we wanted to further examine the relationship
between B2B organizations - or vendors - and their international
business customers. Our research indeed validates our belief that
payments are an extension of a company’s brand, and that a seamless
payment experience can be a critical growth driver for
organizations looking to scale internationally.”
International customers want to improve payment
timeliness, accuracy and security
Business payers surveyed noted that dealing with foreign
exchange (FX) market complexity holds back their company’s growth,
introduces delays and causes problems in paying invoices to key
partners. For example:
- 82% of those surveyed have waited to pay a vendor because of FX
complexity.
- 88% of respondents said dealing with bills in another currency
has sometimes delayed payment to vendors.
- 84% said when there are no local options to pay, the process
takes much longer.
- Some of the top problems payers experience when making
cross-border payments include managing FX (66%) getting refunds
(64%) accessing local customer support (57%) and more.
When asked what would help international customers better meet
the challenges of paying their invoices, security was top of mind
across all regions, with 88% saying they worry about security or
fraud when making cross-border payments. Additionally, 48% said
better visibility into FX fees and being able to track payments
would help them meet challenges, and 55% said they wanted an
automated way to make cross-border payments.
International customers prefer vendors who make it easy
to pay & support local payments, yet reveal loyalty can be
fleeting
Survey respondents showed clear preferences for vendors that pay
attention to payment processes. 95% of those surveyed said they pay
quickly when a vendor makes the payment process easy. International
customers surveyed also said they're more likely to do business
with a company that supports local payment methods (89%) payment in
local currency (87%) and easier cross-border payment processes
(94%)
At the same time, difficulty paying vendors can create business
risks, with 82% of survey respondents saying this difficulty
impacted their ability to grow, strained relationships with
colleagues (60%) and made it harder to do their jobs (74%). 70% of
companies buying from international vendors even stopped doing
business with them because of a poor cross-border B2B payment
experience.
Frere continued: “International customers hold their vendors to
high standards, and want to do business with those who make it
easy, fast and secure. Flywire’s B2B solution, featuring a
combination of international and domestic payments capabilities,
the ability to accept card and non-card payments, and an
integrative cloud-based payments platform, ensures our global
clients can deliver a seamless payments experience that delights
their global customer base.”
Global organizations across many industries rely on Flywire's
B2B software and payments technology to ease their cross-border and
domestic receivables collection. Backed by a powerful global
payment network, Flywire enables businesses to extend digital,
local payment options to customers in both hard to reach markets
and domestically, all in one powerful platform. And with
integrations into most major ERP systems, Flywire helps businesses
to digitize payment processes and automate reconciliation within
their system of choice.
Resources
- To experience the full report, please visit The secret weapon
for attracting and retaining international customers
- To learn more about how Flywire streamlines cross-border and
domestic payments for global businesses, please visit: Flywire B2B
payments
About Flywire
Flywire is a global payments enablement and software company.
Flywire combines its proprietary global payments network, next-gen
payments platform and vertical-specific software to deliver the
most important and complex payments for its clients and their
customers. Flywire leverages its vertical-specific software and
payments technology to deeply embed within the existing A/R
workflows for its clients across the education, healthcare and
travel vertical markets, as well as in key B2B industries. Flywire
also integrates with leading ERP systems, so organizations can
optimize the payment experience for their customers while
eliminating operational challenges.
Flywire supports more than 4,000 clients with diverse payment
methods in more than 140 currencies across 240 countries and
territories around the world. Flywire is headquartered in Boston,
MA, USA with additional offices around the globe. For more
information, visit www.flywire.com. Follow Flywire on X (formerly
known as Twitter), LinkedIn and Facebook.
Safe Harbor Statement
This release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995,
including, but not limited to, statements regarding Flywire’s
expectations regarding the accounts payable landscape, Flywire’s
business strategy and plans, market growth and trends. Flywire
intends such forward-looking statements to be covered by the safe
harbor provisions for forward-looking statements contained in
Section 21E of the Securities Exchange Act of 1934 and the Private
Securities Litigation Reform Act of 1995. In some cases, you can
identify forward-looking statements by terms such as, but not
limited to, “believe,” “may,” “will,” “potentially,” “estimate,”
“continue,” “anticipate,” “intend,” “could,” “would,” “project,”
“target,” “plan,” “expect,” or the negative of these terms, and
similar expressions intended to identify forward-looking
statements. Such forward-looking statements are based upon current
expectations that involve risks, changes in circumstances,
assumptions, and uncertainties. Important factors that could cause
actual results to differ materially from those reflected in
Flywire's forward-looking statements include, among others, the
factors that are described in the "Risk Factors" and "Management's
Discussion and Analysis of Financial Condition and Results of
Operations" sections of Flywire's Annual Report on Form 10-K for
the year ended December 31, 2023, and Quarterly Report on Form 10-Q
for the quarter ended March 31, 2024, which are on file with the
Securities and Exchange Commission (SEC) and available on the SEC's
website at https://www.sec.gov/. The information
in this release is provided only as of the date of this release,
and Flywire undertakes no obligation to update any forward-looking
statements contained in this release on account of new information,
future events, or otherwise, except as required by law.
Media Contacts
Sarah Kingmedia@flywire.com
Investor Relations Contact:ICRflywireir@icrinc.com
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