New technologies provide ways to enhance
connectivity, entertainment while containing costs, ISG Provider
Lens™ report says
North American enterprises in the telecom, media and
entertainment (TME) industry are adopting a wide range of emerging
technologies to fuel innovation and improve customer experience,
according to a new research report published today by Information
Services Group (ISG) (Nasdaq: III), a leading global technology
research and advisory firm.
The 2024 ISG Provider Lens™ Telecom, Media and Entertainment
Industry Services report for North America finds enterprises in all
three industry segments are increasingly focused on cloud-based
solutions, data and AI, while telecom operators are also expanding
the applications of fiber and 5G networks. These trends create
substantial demand for strategy and enablement services in the
region. The TME industry accounts for a significant proportion of
managed services engagements, ISG says, and the company expects
demand to rebound in 2025 after dipping this year.
“The TME industry is being transformed by changing technologies,
consumer demands and business models,” said Rajib Datta, industry
partner at ISG. “Leading service providers are guiding companies
through every step of this transition with deep industry expertise
and tailored solutions.”
Facing challenging economic conditions, most North American TME
enterprises are avoiding large transformations for now, focusing
instead on smaller initiatives that promise quick outcomes and
improved agility, the report says. Telecom and media firms look to
cloud-native architectures, containerization and microservices for
these results. Companies are also adding cybersecurity capabilities
such as advanced threat detection, incident response and data
privacy.
North American telecom carriers are adopting AI technologies,
including generative AI, to improve both infrastructure and
customer experience, ISG says. AI allows them to automate tasks
such as network design and optimization, predictive maintenance and
field support for more efficient operations and reduced
disruptions. Ongoing enhancements to 5G networks are expanding the
possibilities for IoT and edge computing, while consolidation in
the satellite industry may help carriers integrate that type of
connectivity into their service offerings.
Customer service is becoming increasingly important across the
TME industry, and enterprises are tapping into AI and GenAI to
better meet consumer demands, the report says. Advancements in data
analytics allow companies to uncover new insights into customer
behavior and offer more personalized services. In the media and
entertainment sector, more detailed viewer preference data is
helping companies optimize content strategies.
Entertainment companies continue to apply automation to content
creation and delivery, ISG says. The film industry is expanding its
use of gaming engines to enhance visual storytelling while saving
time and resources. Companies are beginning to use AI to automate
scriptwriting and video editing and increase audience engagement by
personalizing entertainment experiences.
“The industry has found ways to improve both production and
profitability with new digital technologies,” said Jan Erik Aase,
partner and global leader, ISG Provider Lens Research. “Service
providers are helping them navigate this significant
transition.”
The report also explores other trends in the North American TME
industry, including rising demands for sustainability and a
widespread shift to as-a-service purchasing models to reduce
capital expenditures.
For more insights into the challenges faced by North American
TME companies, including new AI-related security and privacy
concerns and how to enhance ROI from technology, see the ISG
Provider Lens™ Focal Points briefing here.
The 2024 ISG Provider Lens™ Telecom, Media and Entertainment
Industry Services report for North America evaluates the
capabilities of 50 providers across four quadrants: Strategy &
Enablement Services, Telecom Managed and Next-gen IT Services,
Media and Entertainment Managed and Next-gen Services and
Intelligent Business Process Management Services.
The report names Accenture, HCLTech and Tech Mahindra as Leaders
in all four quadrants. It names Cognizant, IBM and TCS as Leaders
in three quadrants each and Capgemini, Infosys and Wipro as Leaders
in two quadrants each. Deloitte, EPAM Systems, EY, Genpact,
LTIMindtree, McKinsey & Co., PwC, Sutherland and
Teleperformance are named as Leaders in one quadrant each.
In addition, Globant, LTIMindtree, Persistent Systems and Wipro
are named as Rising Stars — companies with a “promising portfolio”
and “high future potential” by ISG’s definition — in one quadrant
each.
In the area of customer experience, Persistent Systems is named
the global ISG CX Star Performer for 2024 among TME services
providers. Persistent Systems earned the highest customer
satisfaction scores in ISG's Voice of the Customer survey, part of
the ISG Star of Excellence™ program, the premier quality
recognition for the technology and business services industry.
A customized version of the report is available from
Cognizant.
The 2024 ISG Provider Lens™ Telecom, Media and Entertainment
Industry Services report for North America is available to
subscribers or for one-time purchase on this webpage.
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only
service provider evaluation of its kind to combine empirical,
data-driven research and market analysis with the real-world
experience and observations of ISG's global advisory team.
Enterprises will find a wealth of detailed data and market analysis
to help guide their selection of appropriate sourcing partners,
while ISG advisors use the reports to validate their own market
knowledge and make recommendations to ISG's enterprise clients. The
research currently covers providers offering their services
globally, across Europe, as well as in the U.S., Canada, Mexico,
Brazil, the U.K., France, Benelux, Germany, Switzerland, the
Nordics, Australia and Singapore/Malaysia, with additional markets
to be added in the future. For more information about ISG Provider
Lens research, please visit this webpage.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading
global technology research and advisory firm. A trusted business
partner to more than 900 clients, including more than 75 of the
world’s top 100 enterprises, ISG is committed to helping
corporations, public sector organizations, and service and
technology providers achieve operational excellence and faster
growth. The firm specializes in digital transformation services,
including AI, cloud and data analytics; sourcing advisory; managed
governance and risk services; network carrier services; strategy
and operations design; change management; market intelligence and
technology research and analysis. Founded in 2006, and based in
Stamford, Conn., ISG employs more than 1,600 digital-ready
professionals operating in more than 20 countries—a global team
known for its innovative thinking, market influence, deep industry
and technology expertise, and world-class research and analytical
capabilities based on the industry’s most comprehensive marketplace
data. For more information, visit www.isg-one.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20250109393512/en/
Press Contacts:
Will Thoretz, ISG +1 203 517 3119 will.thoretz@isg-one.com
Julianna Sheridan, Matter Communications for ISG +1 978-518-4520
isg@matternow.com
Grafico Azioni Information Services (NASDAQ:III)
Storico
Da Dic 2024 a Gen 2025
Grafico Azioni Information Services (NASDAQ:III)
Storico
Da Gen 2024 a Gen 2025
