Disguise Costumes Extends Nintendo Licensing Rights in Multi-Year Global Agreement
15 Agosto 2023 - 3:00PM
Business Wire
Disguise, Inc., the renowned costume division of JAKKS Pacific,
Inc. (NASDAQ: JAKK), a leading toy and consumer products
manufacturer, today announced an extension of its global rights.
This extension allows Disguise to continue its partnership with
Nintendo of America in designing, developing, and manufacturing
costumes and costume accessories in a multi-year agreement that
spans across the globe.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230815591040/en/
Disguise Inc. extends Nintendo licensing
rights in multi-year global agreement (Graphic: Business Wire)
Since the initial Disguise global launch of licensed Nintendo®
costumes in 2013, the line has experienced continuous growth and
expansion over the past ten years. As gaming and dressing up remain
popular and ever-increasing interests on an international level,
Disguise has been at the forefront, catering to the fervent demand
for high-quality and creative costumes inspired by Nintendo's
beloved characters. As several Nintendo franchises continue to grow
with new key game releases and even extensions into theme parks and
film, Disguise has seen a significant expansion of the brand in all
parts of the world, including EMEA, LATAM and ANZ.
Tara Cortner, President and General Manager of Disguise,
expressed her excitement about the longstanding partnership with
Nintendo, “Over the years, we have collaborated on various
innovative lines, featuring iconic characters from Super Mario ™,
The Legend of Zelda, and Animal Crossing. We’ve grown from a couple
Mario and Luigi costumes in the early days to a large selection of
characters attracting fans of all ages and demographics. The
enthusiastic response from both new and loyal fans has been truly
heartening.”
Fans from all corners of the globe can look forward to a diverse
range of Nintendo-inspired costumes and accessories at retailers
worldwide, both in-store and online this fall.
About JAKKS Pacific,
Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and
marketer of toys and consumer products sold throughout the world,
with its headquarters in Santa Monica, California. JAKKS Pacific’s
popular proprietary brands include: Fly Wheels®, Perfectly Cute®,
ReDo Skateboard Co.®, X Power Dozer®, Disguise®, Weee-Do™ and a
wide range of entertainment-inspired products featuring premier
licensed properties. Through JAKKS Cares, the company’s commitment
to philanthropy, JAKKS is helping to make a positive impact on the
lives of children. Visit us at www.jakks.com and follow us on
Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS
Pacific).
©2023 JAKKS Pacific, Inc. All rights reserved.
About Disguise, Inc.:
Since 1987, Disguise has been a global leader in the dress up
and roleplay industry creating innovative and trend setting
costumes and accessories. Based in San Diego, Disguise produces
costumes and accessories under many of the world’s leading licensed
brands, as well as its own proprietary brands for the world’s
largest retailers including specialty, party and pop-up stores.
Disguise designs and manufactures millions of costumes each year
bringing smiles and creating memories for kids and adults alike. To
see Disguise’s extensive licensed dress up collection, please visit
www.disguise.com and follow us on Instagram (@disguise.costumes),
Twitter (@DisguiseInc) and Facebook (Disguise Costumes).
Disguise is a trademark of Disguise, Inc.
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version on businesswire.com: https://www.businesswire.com/news/home/20230815591040/en/
Whitney Hatfield PR@Disguise.com
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