Imua Family Services, an esteemed nonprofit organization with a
legacy dating back to 1947, has stood as a steadfast pillar of
community care and services for children across Maui County during
many challenging times. From the Polio era to the recent COVID-19
pandemic and the islands’ recent wildfires, Imua Family Services
has offered critical clinical therapies and play-based activities
that are fundamental for children's development and well-being.
In partnership with JAKKS Pacific, Inc., a distinguished leader
in the world of play since its inception in 1995, Imua Family
Services is launching the "Play Imua" store in response to the
harrowing wildfires that have devastated homes and communities
across Maui. This collaboration is designed to provide solace,
support, and a pathway to recovery for the youngest victims of this
traumatic event.
The wildfires that swept through Lahaina and Kula, Maui left an
indelible mark on many children, subjecting them to an unimaginable
ordeal. These young, developing minds were forced to grapple with
the loss of their homes, communities, and even loved ones in a
dramatic and violent manner, often fleeing for their lives. The
trauma experienced by these children is a heavy burden for them to
process.
Merchandise at PLAY Imua will be completely free to children and
families impacted by the wildfires. Children will have the
self-efficacy to be able to explore the store and choose a toy that
is magical to them, without parents having to spend down limited
income. Whether providing children with a fun toy, a gift to bring
to a birthday party, a new costume for Halloween, or baby care
products, the goal of this store is to help support parents and
caregivers reserve their income for food, shelter and other
essential items while allowing their children to have the essential
ability to PLAY.
Dean Wong, Executive Director at Imua Family Services,
emphasizes, "While not all children undergo traumatic stress
following a harrowing event, we firmly believe in the potential for
recovery. With the proper support and care, many children can adapt
and triumph over such experiences."
Wong goes on to express gratitude for the invaluable support
received from dedicated partners, stating, "None of this work would
be possible without the generosity of businesses like JAKKS Pacific
Inc. and the Maui Harbor Shops in Maalaea. JAKKS Pacific Inc.
promptly pledged a 40’ container of toys within days of learning
about the national tragedy. Additionally, the Maui Harbor Shops in
Maalaea immediately stepped forward, generously offering their
retail space in support of this project."
In addition to toys, JAKKS Pacific is also donating 5,000
costumes from Disguise, Inc. as well as additional support and
donations from friends within the industry like athletic apparel
manufacturer, Lolë, Next Level Apparel, baby care products from
Attindas Hygiene Partners, logistics services from TGR Logistics,
Inc., JAS Contract Logistics and logistics from California to Maui
from Hecny Group.
“We are saddened by this tragedy that has devastated the
community of Lahaina and hope this provides some help to the people
of Maui in this trying time,” says Stephen Berman, Chairman and CEO
of JAKKS Pacific, “It’s hard to imagine the loss these people are
experiencing, and we are honored to partner with Imua Family
Services to stock this amazing store.”
Key Highlights of the "Play Imua" Store and Childhood Trauma
Recovery Efforts:
Addressing Trauma: Imua Family Services recognizes the
critical importance of addressing childhood trauma. The "Play Imua"
store is a safe space where children and their families can find
toys and activities that facilitate the healing process.
Clinical Expertise: Imua Family Services offers access to
clinical experts who specialize in childhood trauma and recovery.
These professionals provide guidance, counseling, and support to
children and families as they navigate their path toward
healing.
Community Resilience: The "Play Imua" store serves as a
symbol of community resilience, demonstrating how the community can
come together to support its most vulnerable members in times of
crisis.
Education and Resources: Imua Family Services will offer
resources and information to parents and caregivers, helping them
understand the signs of trauma in children and how best to provide
comfort and support during the recovery process.
Hope and Joy: Through the power of play, children can
rediscover hope and joy, even in the face of adversity. JAKKS
Pacific, Inc.'s contribution of free toys and play-based activities
will be instrumental in bringing smiles back to these young
faces.
The official opening of the "Play Imua" store at Maui Harbor
Shops in Maalaea is scheduled for September 21, 2023. Imua Family
Services and JAKKS Pacific, Inc. extend a heartfelt invitation to
the media, community leaders, and compassionate citizens to join
them in this significant event, filled with hope, unity, and the
spirit of giving.
Imua Family Services and JAKKS Pacific, Inc. are united in their
mission to help Maui's children recover and rediscover their inner
joy. Together, they are committed to nurturing the resilience and
healing of young minds that have faced unimaginable trauma.
For further information, media inquiries, or to learn how you
can support the "Play Imua" store and childhood trauma recovery
efforts, please contact:
Brian Nagami Director of Information Imua Family Services (808)
244-7467 bnagami@discoverimua.com
About Imua Family Services:
Founded in 1947, Imua Family Services has a long history of
providing care and services for children facing a wide variety of
challenges. Their offerings throughout Maui, Molokai, and Lanai
include clinical therapies and play based activities and
experiences that children need to fully develop and reach their
full potential. After the recent wildfires, Imua Family Services is
committed to championing recovery efforts – especially those aimed
at helping affected children and families regain their inner
joy.
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and
marketer of toys and consumer products sold throughout the world,
with its headquarters in Santa Monica, California. JAKKS Pacific’s
popular proprietary brands include: Fly Wheels®, Perfectly Cute®,
ReDo® Skateboard Co., AirTitans®, Sky Ball®, JAKKS Wild Games™,
Moose Mountain®, Maui®, SportsZone™, Kids Only!™, Xtreme Power
Dozer®, Disguise®, WeeeDo®, Ami Amis™ and a wide range of
entertainment-inspired products featuring premier licensed
properties. Through JAKKS Cares, the company’s commitment to
philanthropy, JAKKS is helping to make a positive impact on the
lives of children. Visit us at www.jakks.com and follow us on
Instagram (@jakkspacific.toys), X (@jakkstoys) and Facebook
(@jakkstoys).
©2023 JAKKS Pacific, Inc. All rights reserved
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version on businesswire.com: https://www.businesswire.com/news/home/20230918445370/en/
Brian Nagami Director of Information Imua Family Services (808)
244-7467 bnagami@discoverimua.com
Whitney Hatfield publicrelations@jakks.net
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