JAKKS Pacific, Inc. (NASDAQ: JAKK), a world-leading toy and
consumer products manufacturer, today announced a long-term
agreement with Authentic Brands Group (Authentic), a global brand
development, marketing and entertainment platform. Through the
agreement, JAKKS Pacific will design, manufacture and distribute an
extensive range of innovative products inspired by Authentic’s
portfolio of iconic brands. This includes Forever 21, Juicy
Couture, Element, Roxy, Quiksilver, Prince and Sports Illustrated.
The new products are planned to roll out in-store and online at key
specialty and mass retailers across North America, Latin America,
Asia-Pacific, Australia, New Zealand, Europe, the Middle East and
Africa, commencing in 2024.
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JAKKS Pacific and Authentic Brands Group
Announce Long-Term Multi-Brand Agreement for Toys and Products
(Graphic: Business Wire)
“We are thrilled to announce this new partnership with Authentic
and the creative process for developing a robust line for these
incredible properties is already in progress," said Stephen Berman,
Chairman and CEO of JAKKS Pacific, Inc. “Leveraging JAKKS'
extensive experience in creating innovative licensed products, we
are bursting with design ideas for these key new lines and eagerly
anticipate their global retail debut later next year.”
With the design process already underway, customers can expect
an initial fall 2024 rollout of skateboards for Quiksilver and
Element. Following the launch, JAKKS will extend the offering to
roller skates, volleyballs, beach accessories, and a robust line of
toys and other toy-related products featuring key brand attributes
from Forever 21, Juicy Couture, Prince, Sports Illustrated and
Roxy.
The partnership between JAKKS and Authentic kicks off JAKKS’
strategy of developing products for renowned brands to Millennials
and Gen Z pushing JAKKS further into new product categories and
expanding distribution into additional retail channels. Authentic’s
proven platform will further drive these brands’ product lines in
the outdoor categories and make way for additional collaborations
with other Authentic brands. The addition of more
spring/summer-focused businesses also further leverages JAKKS
infrastructure to counterbalance its traditional Halloween/Holiday
seasonality.
“We are pleased to partner with JAKKS Pacific, a renowned leader
in the toy and consumer products industry, to expand these key
brands into new categories through fresh product offerings,” said
Matthew Salter, Senior Vice President, Partnership – Marketing at
Authentic. “We look forward to exploring new opportunities with
JAKKS Pacific as we continue to activate our lifestyle brand
portfolio in new innovative ways.”
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and
marketer of toys and consumer products sold throughout the world,
with its headquarters in Santa Monica, California. JAKKS Pacific’s
popular proprietary brands include: AirTitans®, Ami Amis™,
Disguise®, Fly Wheels®, JAKKS Wild Games™, Moose Mountain®, Maui®,
Perfectly Cute®, ReDo® Skateboard Co., Sky Ball®, SportsZone™,
Xtreme Power Dozer®, and WeeeDo®, as well as a wide range of
entertainment-inspired products featuring premier licensed
properties. Through our products and our charitable donations,
JAKKS is helping to make a positive impact on the lives of
children. Visit us at www.jakks.com and follow us on Instagram
(@jakkspacific.toys), X (@jakkstoys) and Facebook (@jakkstoys).
©2023 JAKKS Pacific, Inc. All rights reserved
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand
development, marketing and entertainment platform, which owns a
portfolio of more than 50 iconic and world-renowned Lifestyle,
Entertainment and Media brands. Headquartered in New York City,
with offices around the world, Authentic connects strong brands
with best-in-class partners and a global network of operators,
distributors and retailers to build long-term value in the
marketplace. Its brands generate more than $29 billion in global
annual retail sales and have an expansive retail footprint in 150
countries, including 13,100-plus freestanding stores and
shop-in-shops and 370,000 points of sale.
Authentic is committed to transforming brands by delivering
powerful storytelling, compelling content, innovative business
models and immersive experiences. It creates and activates original
marketing strategies to drive the success of its brands across all
consumer touchpoints, platforms and emerging media. Authentic’s
brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad
Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil
Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®,
Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®,
Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®,
Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®,
Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®,
Roxy®, DC Shoes®, RVCA®, Element®, VonZipper®, Honolua®, Spyder®,
Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New
York®, Van Heusen®, Hart Schaffner Marx®, Arrow® and
Thomasville®.
For more information, visit corporate.authentic.com. Follow
Authentic on LinkedIn, Instagram and X.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231101456191/en/
MEDIA CONTACTS:
JAKKS Whitney Hatfield PublicRelations@JAKKS.net
Authentic Giana Elenterio, gelenterio@authentic.com Scarlet
Manzueta, smanzueta@authentic.com
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