Limelight Networks Appoints Kirby Wadsworth Chief Marketing Officer (CMO)
25 Giugno 2012 - 3:13PM
Limelight Networks (Nasdaq:LLNW), the leader in Digital Presence
Management, today announced that it has appointed Kirby Wadsworth
to the position of chief marketing officer (CMO). In this newly
created position, he will report to Jeff Lunsford, Limelight
chairman and chief executive officer, and will be responsible for
directing all marketing activities for the company, including brand
development, demand generation, marketing services, and corporate
communications. "Few companies ever reach Limelight's level of
customer traction, and fewer still do so in a marketplace with the
extraordinary transformation potential of Digital Presence," said
Wadsworth. "I am delighted to join at such an important time
in Limelight's development, and look forward to being part of
reshaping the way enterprises view their online presence." "Kirby
joins Limelight at a critical and exciting time in the company's
evolution," said Lunsford. "With Limelight experiencing 66%
year over year growth in value added services in the first quarter
– and enterprises now realizing the potential and value of taking
an integrated approach to managing their online digital presence –
it is time to take Limelight to the next level. Kirby will be
instrumental in helping us raise visibility and focus our marketing
efforts to accomplish that." "Limelight has an incredibly powerful
group of assets – from its global delivery platform, to its
acceleration, mobile, video, and content management suites, to its
geographically-aware, policy-driven Agile cloud storage platform,"
Wadsworth continued. "Combined with the company's experience
and expertise, these tools create an integrated offering that is
both transformational and market-defining. By solving the
toughest challenges CMOs and business leaders face today, such as
'How do I make my company stand out in the digital landscape?' and
'How can I provide customers and other stakeholders with an amazing
interactive experience with my company?' Limelight is poised to
revolutionize the Digital Presence Management marketplace."
"Limelight Networks' suite of high-value solutions allows our
customers to manage their entire digital presence across web,
mobile, social, and large screen channels on one platform," added
David Hatfield, Limelight's executive vice president, global sales
and consulting. "Limelight's Orchestrate digital presence
management platform offers advanced features across mobile, video
and content management, website acceleration, content delivery,
transcoding, live streaming, social enablement and cloud storage.
This integration allows Limelight customers to streamline
workflows, deliver exceptional multi-screen experiences to their
customers, reduce costs, and enhance revenues. Having Kirby on
board to help articulate and amplify this amazing story will open
new doors for us globally. I look forward to working with
Kirby to grow attention to our offerings in the burgeoning Digital
Presence Management market." "Kirby is a well-known and highly
respected marketing leader," stated John Neeson, managing director
and cofounder of SiriusDecisions, a leading sales and marketing
best-practice advisory firm. "He has proven abilities in defining
market categories, articulating clear messages, and aligning sales
and marketing execution to enhance business results." Kirby
Wadsworth brings over two decades of marketing and industry
experience to Limelight Networks, including over 10 years in
executive marketing roles at both public and private
companies. Prior to joining Limelight, Wadsworth held the
position of vice president, global marketing for F5 Networks, Inc.
where he was instrumental in transforming the company from
technology to solutions and ultimately to strategic marketing,
while contributing to the company's dynamic growth from less than
$400m to over $1b in revenue during his tenure. Mr. Wadsworth also
served in executive marketing and business development roles at
Acopia Networks (acquired by F5), Revivio (acquired by Symantec),
Storability (acquired by StorageTek), Compaq (acquired by HP) and
Digital Equipment Corporation (acquired by Compaq). Mr.
Wadsworth holds an MBA from the J.L. Kellogg Graduate School of
Management at Northwestern University, and BS in Information
Systems from Northeastern University.
About Limelight
Networks, Inc. Limelight Networks, Inc. (Nasdaq:LLNW) is a
trusted provider of integrated cloud-based applications that
leverage Limelight's scalable, high-performance, global computing
platform. We give organizations whose Internet, mobile, and social
initiatives are critical to their success a complete solution to
upload, manage, publish, monetize, accelerate, and analyze their
online and mobile content. The Limelight team of experts and
end-to-end offering allow customers to streamline all of the
processes throughout the content lifecycle and optimize the
performance of content across all channels — empowering them to
quickly and cost-effectively orchestrate a successful digital
presence that improves brand awareness, drives revenue, and
enhances customer relationships. For more information, please
visit www.limelight.com or follow us on Twitter
at www.twitter.com/llnw. Copyright (C) 2012 Limelight
Networks, Inc. All rights reserved. All product or service names
are the property of their respective owners.
CONTACT: Media Contact:
Heather Miller
215-867-8600 x239
media@llnw.com
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