Fashion Week collaboration will unveil
limited-edition product collection and celebrate the launch of the
KidSuper Headquarters in New York
STAMFORD, Conn., Feb. 8, 2024
/PRNewswire/ -- The Lovesac Company, the home furnishing and
technology brand best known for its Sacs, The World's Most
Comfortable Seat, today announced a Fall-Winter 2024 partnership
with fashion label KidSuper, blending home comfort with avant-garde
streetstyle. The limited-edition collection with KidSuper will
bring artist, designer and the brand's founder, Colm Dillane's artwork to life through
multi-dimensional design elements and experimental prints,
challenging the conventional look of home design.
The announcement of the partnership coincides with the highly
anticipated grand opening of the KidSuper Headquarters in
Brooklyn, New York, a space
dedicated to global creators in search of inspiration and
collaboration. To celebrate the studio launch, Lovesac has produced
a limited edition SuperSac printed with an exclusive KidSuper motif
for gifting. As a partner in the grand opening event during New
York Fashion Week, Lovesac is committed to disrupting the
traditional furniture category and definitions of comfort with
KidSuper's history of pushing boundaries within the fashion realm.
Looking ahead, Lovesac and KidSuper will be bringing a brand-new
product collection to life in Fall-Winter 2024.
"Our partnership with KidSuper is a testament to our core brand
ethos and the narrative behind last year's successful
25th Anniversary campaign – Rewriting the Rules of
Comfort. Challenging traditional definitions of comfort and home
style is what has set the Lovesac brand apart since its inception,"
said Shawn Nelson, Lovesac Founder
& CEO. "KidSuper's bold designs align perfectly with our
unconventional approach to home furniture and together we are
creating something truly unique in the market - a blend of
fashion-forward design and unparalleled comfort that speaks to the
modern consumer."
A force to be reckoned with in the fashion world, KidSuper has
captivated audiences with its bold and eclectic designs, appearing
on the backs of notable celebrities and top tier influencers.
Colm Dillane has carved out a niche
for the brand by seamlessly blending streetwear with high fashion,
creating a distinct aesthetic that resonates with trendsetters and
industry tastemakers.
"Working with Lovesac allows us to bring our imaginative and
bold style into new realms," said Colm
Dillane, the visionary behind KidSuper. "Our collaboration
is a fusion of art, comfort, and fashion, and like Lovesac, we
believe that creativity knows no bounds. We look forward to kicking
off our partnership and crafting experiences for consumers that
resonate at the intersection of home design and fashion."
Following successful Lovesac collaborations with fashion and
streetwear brands including Anti Social Social Club, alice +
olivia, and Jeremy Scott, Lovesac is
continuing to expand its creative footprint in the fashion space.
The partnership with KidSuper and Colm
Dillane represents the brand's dedication to further
integrate the two worlds in disruptive ways, providing consumers
with an unparalleled fusion of comfort and style.
For more information on the Lovesac and KidSuper partnership,
visit www.lovesac.com/lovesac-and-kidsuper-studios.
About KidSuper
KidSuper was created by Colm
Dillane. Although KidSuper is best known as artist and
designer, Colm Dillane's clothing
label, he prefers to brand all of his creative ventures under this
moniker. KidSuper is a creative collective that designs and makes
clothes; paints and does art shows; records music; and makes films
and music videos, all out of KidSuper's Brooklyn space.
KidSuper is a platform for Colm's abounding creativity, and its
success has made the artist and designer an unexpected reference in
American fashion. Dillane firmly believes that enthusiasm is
contagious, and that whatever you do, giving it the utmost
enthusiasm will capture people's heart. "When you are little, you
believe you can do anything and that everything is possible –
you're young and you're free. KidSuper lives by that
philosophy."
Colm Dillane/KidSuper won the
2021 special Karl Lagerfeld Prize at the prestigious LVMH Prize and
the 2022 CDFA /Vogue Fashion Fund, was nominated for the 2022 CFDA
American Emerging Designer of the Year Award, then the following
year nominated for the 2023 CFDA Menswear Designer of the Year
Award. He was invited to guest design the Louis Vuitton Homme
Fall/Winter 2023 Collection and entered the BoF500 list in
2023.
About The Lovesac Company
Based in Stamford, Connecticut,
The Lovesac Company (NASDAQ: LOVE) is a technology driven company
that designs, manufactures and sells unique, high-quality furniture
derived through its proprietary Designed for Life approach which
results in products that are built to last a lifetime and designed
to evolve as customers' lives do. The current product offering is
comprised of modular couches called Sactionals, premium foam
beanbag chairs called Sacs, and the Sactionals StealthTech Sound +
Charge System. As a recipient of Repreve's 6th Annual Champions of
Sustainability, responsible production and innovation are at the
center of the brand's design philosophy with products protected by
a robust portfolio of utility patents. Products are marketed and
sold primarily online directly at www.lovesac.com, supported by
direct-to-consumer touch points in the form of owned showrooms, as
well as through shop-in-shops and pop-up-shops with third party
retailers including Best Buy. LOVESAC, DESIGNED FOR LIFE,
SACTIONALS, SAC, STEALTHTECH, and THE WORLD'S MOST COMFORTABLE SEAT
are trademarks of The Lovesac Company and are Registered in the
U.S. Patent and Trademark Office.
Contact Lovesac:
Nate Zubal, PR & Project Specialist
Nate@lovesac.com
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SOURCE The Lovesac Company