MIAMI, Aug. 21,
2024 /PRNewswire/ -- Innovative Eyewear, Inc.
("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), the
developer of ChatGPT smart eyewear under the Lucyd®, Nautica®,
Eddie Bauer® and Reebok® brands, is pleased to announce it has
partnered with augmented reality shopping developer Geenee Inc. to
develop a new generation of Smart Eyewear retail experiences in Q4
2024.
The Company is working with Geenee to launch the following new
customer experiences for its smart eyewear:
- The launch of the new Lucyd Kiosk, a freestanding LCD
display with an immersive brand experience, allowing the viewer to
see all Lucyd and Powered by Lucyd frames superimposed on their
faces using state of the art virtual try-on (VTO) technology. The
Lucyd Kiosk will also support seamless audio demos using a tethered
pair of Lucyd glasses coupled with larger-than-life TikTok videos
and product content. The Company envisions the Kiosk will be placed
in high-volume optical stores, big box stores and select specialty
retailers.
- The launch of an improved VTO experience on Lucyd.co,
enhancing the Company's unique online smart eyewear shopping
experience with cutting-edge AR try-on.
- Finally, the Company will be partnering with Geenee to
launch a new wave of personalized web advertisements supporting
VTO, allowing viewers to instantly try on Lucyd eyewear
while browsing other websites.
At 5' high and with a 32" responsive LCD touchscreen, the
Lucyd® Kiosk will provide an immersive and customizable
shopping experience. We believe adding the VTO takes it to the next
level.
Harrison Gross, CEO of Innovative
Eyewear said, "We are excited to partner with Geenee as they will
provide a terrific and fun solution to help guide our customers in
their smart eyewear purchases. We believe that their fast and
flawless VTO experience will enhance sell-through both online and
in-store."
Cory Grenier, CEO of Geenee Inc.,
said, "Culturally significant products often deliver useful
multisensory experiences, at an accessible price point, in a more
convenient and intuitive form. In this regard, Lucyd has been a
trendsetter, converging audio entertainment and intelligent AI
logic into sleek and stylish eyewear. Personalized virtual try-on
kiosks, like the Lucyd® Kiosk, extend this hands-free
utility to the retail environment."
We expect the Lucyd Kiosk will debut in select retailers later
this year, and the new virtual try-on experience is expected to
launch on Lucyd.co by Q4 2024, along with other site-wide
improvements. For a live demo of the try-on with the Lucyd
Antimatter XL style, visit here.
About Innovative Eyewear, Inc.
Innovative Eyewear is a
developer and retailer of ChatGPT smart eyewear, under the
Lucyd®, Nautica® & Eddie Bauer® brands. True to our
mission to Upgrade Your Eyewear®, our Bluetooth
audio glasses allow users to stay safely and ergonomically
connected to their digital lives, and are offered in hundreds of
frame and lens combinations to meet the needs of the optical
market. To learn more and explore our continuously evolving
collection of smart eyewear, please visit www.lucyd.co.
About Geenee, Inc.
Geenee is an AI-based 3D
personalization platform transforming how people digitally interact
and transact through virtual try on ads, ecommerce and AR Mirrors.
Geenee personalization platform partners include brands such as
SHEIN, L'ORÉAL, John Hardy, and
major eyewear manufacturers. To learn more, please visit Geenee.ar,
or Try-on.io.
Forward Looking Statements
This press release contains certain forward-looking statements.
Forward-looking statements are based on the Company's current
expectations and assumptions. The Private Securities Litigation
Reform Act of 1995 provides a safe-harbor for forward-looking
statements. These statements may be identified by the use of
forward-looking expressions, including, but not limited to,
"anticipate," "believe," "continue," "estimate," "expect,"
"future," "intend," "may," "outlook," "plan," "potential,"
"predict," "project," "should," "will," "would" and similar
expressions that predict or indicate future events or trends or
that are not statements of historical matters, but the absence of
these words does not mean that a statement is not forward-looking.
These forward-looking statements include, but are not limited to,
statements regarding our partnership with Geenee and the launch of
new kiosks and experiences. The Company undertakes no obligation to
publicly update any forward-looking statement, whether as a result
of new information, future events or otherwise. Important factors
that could cause actual results to differ materially from those in
the forward-looking statements are set forth in the Company's
filings with the Securities and Exchange Commission, including its
annual report on Form 10-K under the caption "Risk Factors."
Investor Relations Contact:
Scott Powell
Skyline Corporate Communications Group, LLC
Office: +1 (646) 893-5835
Email: scott@skylineccg.com
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SOURCE Innovative Eyewear, Inc.