To celebrate, Chips Ahoy! Cookies is teaming up with
Emmy-winning multihyphenate actress, musical artist and host
Keke Palmer to spread the news and
MMMprove one lucky winner's summer with a weekend "re-treat" at a
luxury Malibu beach house inspired by Chips Ahoy! Cookies
EAST
HANOVER, N.J., March 20,
2024 /PRNewswire/ -- America's #1 chocolate chip
cookie is about to get even better as the Chips Ahoy! brand
unveils an MMMproved recipe to its original chocolate chip
cookie. The biggest update in nearly 10 years, this recipe will
help the brand that is "Here for Happy" make Chips Ahoy!
fans even happier by featuring tastier chocolate, the right
amount of chocolate chips and just the right cookie texture.
The new recipe for original Chips Ahoy!
cookies features a new, tastier chocolate chip, exclusively
available in the Chips Ahoy! MMMproved original
cookie. These specially blended chocolate chips feature a
higher cacao content and a higher concentrate Madagascar vanilla extract resulting in a
well-rounded chocolate flavor while reducing bitterness, delivering
what our consumers say taste "just right" to them.
Other MMMprovements Chips Ahoy! fans will notice
include:
- A richer cookie flavor and creamy chocolate taste featuring the
right amount of chocolate chips
- National implementation of a mixing process that creates just
the right cookie texture
- New packaging design with a combination of improvements
including updates to the logo, an even more "craveable" image of
the MMMproved cookie, more prominent background graffiti
reflecting the brand personality with a matte packaging finish that
all together makes it a more modern and fun design Chips
Ahoy! fans will love.
Of course, for an announcement this big, the Chips Ahoy!
brand enlisted the help of one of cookie's biggest A-list fans –
Keke Palmer, who will be
front-and-center in a new marketing campaign to unveil the new,
MMMproved cookie. And to get the party started, Keke is
working with Chips Ahoy! to curate the ultimate summer
getaway to MMMprove one lucky fan's summer vacation plans,
in a way that is totally Chips Ahoy! x Keke-fied.
"Personally, I'm manifesting lounging poolside in Malibu eating
Chips Ahoy! cookies for summer 2024 and now you can too!'
said Palmer. 'Chips Ahoy! cookies have always been my go-to
cookies – but now with even tastier, more decadent chocolate I will
be stocking my pantry. Our favorite cookie just got even
better!"
The Chips Ahoy! MMMproved Getaway Sweepstakes is a
follow-up to last summer's record-breaking Happiest Birthday
Celebration, where two lucky fans and their friends got to party on
a Chips Ahoy!-themed yacht to celebrate the brand's
60th birthday. With this sweeps, the brand is taking
fans back to the beach, with an all-expenses paid weekend stay at
a luxury beach house in Malibu. (See abbreviated rules
below.)
Starting today, Chips Ahoy! fans can enter the Chips
Ahoy! MMMProved Getaway Sweepstakes for a chance to win by
following Chips Ahoy! cookies on Instagram or Facebook, commenting
on the pinned post on the brand's Instagram feed and Facebook page,
either directly or by using the QR code shown.
The MMMproved Chips Ahoy! cookies will be hitting
select store shelves in March and will be available nationwide
beginning in April in new, specially marked packaging highlighting
the recipe updates.
"Chips Ahoy! cookies have been beloved by generations and have
over 53% market share, but in a category where taste is king and
many chocolate chip cookies look the same, we wanted to challenge
ourselves to step up our quality while staying true to what our
fans already love,' said Sabrina
Sierant, Senior Director Chips Ahoy! 'This was
a daunting task, we heard time and again 'don't mess with the
cookies we love,' but we knew we could bring Chips Ahoy!
fans an even higher quality cookie that maintains all the things
they already loved, like just the right amount of chip to cookie
ratio. It took testing more than 60 recipes – and five thousand
hours in the kitchen – but this Chips Ahoy! MMMproved
original blue-bag recipe is the best overall cookie experience
we've ever created."
For more information on the MMMproved Chips Ahoy!
recipe, the collaboration with Keke
Palmer or how to enter for the summer experience of a
lifetime in Malibu, follow the brand on Twitter, Instagram and
Facebook at @ChipsAhoy.
NO PURCHASE OR SCAN NECESSARY. Msg & Data rates apply
to Scans. Open to legal residents of 50 U.S. (D.C.) and
Puerto Rico 13 years and older.
Enter by 5/31/24 at 11:59 pm ET. See Official Rules at
www.mmmproved.com for entry requirements, prize details, and odds.
Void where prohibited. Sponsor: Mondelēz Global
LLC.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to
snack right in over 150 countries around the world. With 2023 net
revenues of approximately $36
billion, MDLZ is leading the future of snacking with iconic
global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked
snacks, as well as Cadbury Dairy Milk, Milka and Toblerone
chocolate. Mondelēz International is a proud member of the Standard
and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index.
Visit http://www.mondelezinternational.com or follow the company
on Twitter at http://www.twitter.com/MDLZ.
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SOURCE Mondelēz International, Inc.