CLIF BAR Re-Launches “Loop the Lincoln” to Advance Organic Food and Farming Initiatives
15 Maggio 2024 - 1:18PM
Today, CLIF BAR re-launched its Loop the Lincoln 5K event for
Organic Week 2024, which aims to help advance important organic
food and farming initiatives by bringing together policy leaders
and organic industry influencers. As a leader in sustainability
practices, including a 20-year commitment to organic, CLIF BAR
welcomed Congressional staffers and industry representatives to
this active event for walkers and runners. Scott Jurek, champion
ultramarathoner and longtime CLIF BAR athlete partner, was there to
motivate participants and share more about his food journey,
including his role on product development as part of the CLIF BAR
Athlete Innovation Council.
Organic Week 2024 is taking place in Washington, D.C. from May
14-16, 2024. The event, which is led by the Organic Trade
Association (OTA), is all about moving organic forward. OTA
represents a network of businesses rooted in organic agriculture
practices and products, including CLIF BAR. The organization is
focused on supporting its membership network and driving continuous
adoption of organic, celebrating organic leaders, and working
together to advance organic legislative policy priorities.
“CLIF BAR is committed to helping create a sustainable food
system, which is why we have made sourcing organic ingredients for
our products a top priority for more than 20 years,” said Iryna
Shandarivska, Senior Vice President & General Manager, CLIF
BAR. “As part of Mondelēz International, we are proud to invest in
organic food and farming initiatives as we continue to lead the
future of snacking.”
CLIF BAR believes organic can be a catalyst for good. To
continue this food philosophy at Organic Week 2024, CLIF BAR is
advocating for initiatives that support agriculture land access and
conservation and provide funding for organic research to invest in
future sustainable food production. These advocacy efforts are
strengthened by collaboration with CLIF BAR’s partner
organizations, including OTA.
“Our longstanding partnership with the Organic Trade Association
is an important part of our efforts to advance organic policy
priorities,” said Sarah Beaubien, Senior Director of Impact and
Sustainability at CLIF BAR. “Loop the Lincoln is just one of the
ways we’re putting our values into action, by bringing people
together in a fun event to support the organic food and farming
industry.”
“We are excited to partner with CLIF BAR in hosting the Loop the
Lincoln event as part of Organic Week 2024. As the leading industry
association of the organic trade in the U.S., this partnership is
an important part of our mission to grow and protect organic
farming practices,” said Matthew Dillon, Co-CEO, the Organic Trade
Association. “Together with CLIF BAR, we are working to shine a
light on the many attributes of organic, that can make a positive
impact on people and the planet.”
Champion ultramarathoner Scott Jurek joined Loop the Lincoln
participants as he emphasized the importance of sustainable food
sourcing. As a CLIF BAR Athlete Partner, Scott relies on CLIF to
fuel his performance with organic, plant-based energy food backed
by the latest nutrition science. In his role on the CLIF BAR
Athlete Innovation Council, Scott provided input throughout the
innovation process for the new CLIF BLOKS Sours, which are made
with organic ingredients, and were available for participants at
Loop the Lincoln.
“I’m thrilled to join CLIF BAR for Loop the Lincoln and Organic
Week 2024 to help advocate for the organic food industry. My
organic, plant-based lifestyle has helped fuel my performance, and
I know firsthand how important it is to energize our bodies with
good food,” said Scott Jurek. “As a longtime CLIF BAR athlete, I am
proud to partner with a brand that is committed to using
responsibly sourced ingredients and creating more sustainable food
systems for future generations.”
Congressional staffers also participated in Loop the Lincoln,
and U.S. Senator Todd Young expressed his appreciation for CLIF
BAR’s continued support for organic food and farming
initiatives.
“Agriculture and manufacturing are both critical industries in
Indiana, and we’re proud to have CLIF BAR’s Indianapolis Bakery in
my home state employing many Hoosiers. I wish them well today on
the Mall,” said U.S. Senator Todd Young.
ABOUT CLIF BARFor more than 30 years, CLIF BAR
has crafted delicious and organic food under its CLIF BAR, Zbar,
and LUNA brands. In 2022, CLIF BAR became part of the Mondelēz
International, Inc. (Nasdaq: MDLZ) portfolio of brands empowering
people to snack right in over 150 countries around the world. With
2023 net revenue of approximately $36 billion, Mondelēz is leading
the future of snacking with other iconic global and local brands
such as Oreo, Ritz, Belvita, Lu, and Tate's Bake Shop biscuits and
baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone
chocolate. Mondelēz International is a proud member of the Standard
and Poor’s 500, Nasdaq 100, and Dow Jones Sustainability Index.
For more information about CLIF BAR, please visit Clif |
Mondelēz International, Inc. (mondelezinternational.com)
Contact: |
Sandy Pfaff
(Media) |
|
+1 847 943 5678 |
|
news@mdlz.com |
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