ST.
LOUIS, Jan. 16, 2024 /PRNewswire/
-- Lawrenceburg, Indiana-based Ross & Squibb Distillery, in
partnership with NFL legend Chris
Long and his Foundation's Waterboys initiative, announced
the completion of their combined efforts to bring a lasting source
of clean, safe water to a community of 1,600 people in arid
southern Kenya.
In summer 2023, a deep borehole well was dug in the Oloile
community in Kajiado County, Kenya, by The Chris Long Foundation's
Kenya implementing partner, Well
Aware, to a depth of 80 meters, yielding 100,000 liters of water
per day. In November, construction of a storage tank,
distribution points and refillable water trough was completed,
ensuring the well's long-term success in terms of maintenance and
sustainability.
"Thanks to the generous support from Ross & Squibb
Distillery, Waterboys is bringing life-changing, clean water to the
Oloile community in Kenya," said
two-time Superbowl champion and founder of Waterboys, Chris Long. "This well represents hope, health,
and a future for the residents who have faced severe water crises
for decades. We've seen firsthand how clean water can transform
lives - reducing illness, supporting education, and fostering
economic growth."
The Oloile community consists of more than 100 households and
one primary school and is home to about 1,600 residents. For
decades, the community has been experiencing a dangerous water
crisis as the rainy season has become unreliable over time with the
region experiencing droughts that would last up to two years. As a
result of these recent efforts, Oloile has shifted from a
"water-lacking" community to one that is "water-filled and
fulfilled."
"We are grateful we were able to make such a big difference in
the lives of so many through this successful partnership with
Waterboys and the Chris Long Foundation," said Allison O'Brien, Brand Manager for Ross &
Squibb. "We are fortunate to have a clean water source supplying
our Ross & Squibb Distillery in Indiana, and we take pride in our mission to
help others get access to safe water. We are looking forward to
continuing this great work through new projects in the future."
Video of Chris Long speaking
about the partnership is available here.
About Luxco
Founded in St.
Louis in 1958 by the Lux Family, Luxco is a leading
producer, supplier, importer and bottler of beverage alcohol
products. Our mission is to meet the needs and exceed the
expectations of consumers, associates and business partners. Merged
with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco
operates as MGP's Brands Division and manages all MGP/Luxco brands.
This extensive and award-winning spirits portfolio includes
well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers,
home of Ezra Brooks, Rebel, Blood
Oath, David Nicholson and
Daviess County; Lebanon, Kentucky-based Limestone Branch
Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey,
Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco,
Mexico-based Destiladora González Lux, producer of 100%
agave tequilas, El Mayor, Exotico and Dos Primos; and Ross &
Squibb Distillery in Lawrenceburg,
Indiana, where Remus Straight Bourbon Whiskey and Rossville
Union Straight Rye Whiskey are produced. The innovative and
high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl
Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey,
Green Hat Gin and other well-recognized brands. For more
information about the company and its brands,
visit luxco.com.
About the Chris Long Foundation and Waterboys
The
Chris Long Foundation is a 501(c)3 nonprofit founded by two-time
Super Bowl Champion and 2018 Walter Payton NFL Man of the Year,
Chris Long. We mobilize champions, service providers, and experts
to help communities access clean water, address basic needs for
youth and families, and inspire others to make an impact at home
and abroad. Our vision is access and opportunity everywhere. To
date, the Waterboys initiative has provided clean water to over
550,000 people in need at home and abroad.
Visit chrislongfoundation.org and waterboys.org to
learn more.
Media Contacts:
The Chris Long Foundation -
cain@chrislongfoundation.org
Luxco – patrick@byrnepr.net; 314-540-3865
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SOURCE Ross & Squibb Distillery