MEDIROM Healthcare Technologies Inc., Announces its latest Key Performance Indicators (KPIs)
24 Gennaio 2022 - 10:05PM
MEDIROM Healthcare Technologies Inc. (Nasdaq CM: MRM), a holistic
healthcare Company based in Japan (the “Company”), today announced
its major Key Performance Indicators, or KPIs, updated for the
month of December 2021. Data is provided for all salons for which
comparative financial and customer data is available and excludes
certain salons where such information is not available.
The following monthly KPIs provide insight into
the business fundamentals and progress of the Company, updated for
the month of December 2021.
- The number of salons was 312 in
December 2021, up from 290 in the year-ago period, primarily as a
result of the acquisition of another salon brand in May 2021. Due
to the closure of a thermal bath facility in the previous month,
four (4) salons located within the facility were closed.
- Total customers served increased to
71,173 in December 2021 from 64,649 in the year-ago period. The
increase is primarily due to seasonal factors and the recovery of
economic activity from COVID-19.
- Sales per customer increased to JPY
6,634 in December 2021, up from JPY6,486 in December 2020. The
increase is attributed to the upselling of value-added optional
services.
- Our repeat ratio, a measure of
repeat customers, decreased to 81.7% in December 2021 from 82.6% in
the year-ago period.
- Our operation ratio was 50.5% in
December 2021, increasing from 48.2% in the year-ago period.
- The total number of salons with
data was 221 in December 2021, no change from December 2020. The
number of salons with data decreases when we close salons with data
available and increases as we open salons with such data.
|
Number of Salons (*1) |
Number of Salons with Data (*2) |
Total Customers Served (*3) |
Sales Per Customer (*4) |
Repeat Ratio (*5) |
Operation Ratio (*6) |
December-20 |
290 |
221 |
64,649 |
JPY 6,486 |
82.6 |
% |
48.2 |
% |
January-21 |
302 |
218 |
56,557 |
JPY 6,443 |
84.0 |
% |
44.6 |
% |
February-21 |
302 |
218 |
56,370 |
JPY 6,443 |
83.0 |
% |
47.6 |
% |
March-21 |
303 |
217 |
62,441 |
JPY6,352 |
81.9 |
% |
47.0 |
% |
April -21 |
301 |
219 |
63,682 |
JPY 6,250 |
81.4 |
% |
46.3 |
% |
May-21 |
313 |
212 |
66,604 |
JPY 6,370 |
80.6 |
% |
48.7 |
% |
June-21 |
313 |
219 |
68,069 |
JPY 6,350 |
81.2 |
% |
48.6 |
% |
July-21 |
314 |
220 |
70,912 |
JPY 6,498 |
81.0 |
% |
48.1 |
% |
August-21 |
315 |
221 |
66,323 |
JPY 6,592 |
81.3 |
% |
46.5 |
% |
September-21 |
316 |
221 |
65,130 |
JPY 6,428 |
82.0 |
% |
46.7 |
% |
October-21 |
316 |
221 |
68,608 |
JPY 6,486 |
83.3 |
% |
48.9 |
% |
November-21 |
316 |
221 |
65,569 |
JPY 6,466 |
81.9 |
% |
47.7 |
% |
December-21 |
312 |
221 |
71,173 |
JPY 6,634 |
81.7 |
% |
50.5 |
% |
(*1) Number of Salons: Includes our
directly-operated salons, and franchisees’ salons.(*2) Number of
Salons with Data: The number of salons for which comparable
financial and customer data is available.(*3) Total Customers
Served: The number of customers served at salons for which
comparative financial and customer data is available.(*4) Sales Per
Customer: The ratio of total salon sales to number of treated
customers at all salons for which comparable financial and customer
data is available.(*5) Repeat Ratio: The ratio of repeat customer
visits to total customer visits in the applicable month for all
salons for which comparable financial and customer data is
available.(*6) Operation Ratio: The ratio of therapists’ in-service
time to total therapists’ working hours (including stand-by time)
for the applicable month for all salons for which comparable
financial and customer data is available.
*Since July 2021, the salon operation business has
been managed by Wing Inc., which is a wholly-owned subsidiary of
the Company.
<About MEDIROM Healthcare Technologies
Inc.>
MEDIROM operates 312 (as of December 31, 2021)
relaxation salons across Japan, Re.Ra.Ku®, being its leading brand,
and provides healthcare services. In 2015, MEDIROM entered the
health tech business, and launched new healthcare programs using
on-demand training app called "Lav®", which is developed by the
company. MEDIROM also entered the device business in 2020 and is
developing a smart tracker "MOTHER Bracelet" (formerly known as
“MOTHER Tracker®”. MEDIROM plans to expand the scope of its
business to include data analysis utilizing the data it has
collected since formation of the
company.URL: https://medirom.co.jp/en
ContactsInvestor Relations
Teamir@medirom.co.jp
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