New Winter Fragrances Highlight the Magic and
Enchantment of the Season
SOUTH
DEERFIELD, Mass., Nov. 1, 2023
/PRNewswire/ -- The Yankee Candle Company, Inc., part of the Newell
Brands portfolio and the leader in home fragrance, announces the
launch of its new, holiday fragrance collection, 'Bright Lights'.
This enchanting collection introduces five new winter seasonal
fragrances, each crafted to effortlessly evoke the joyful essence
of the holidays with the mere strike of a match.
"The new Yankee Candle Bright Lights Collection celebrates the
magic of the holidays, offering a selection of fragrances that
combine nostalgic scents with new twists to our dedicated,
candle-loving fans," said Michelle
Favaloro, Vice President of Home Fragrance at Newell Brands.
"With this collection, we've created a little something for
everyone to enjoy during the holiday season. From the comforting
fragrances of balsam and warm spices in our Shimmering Christmas
Tree candle to the delightful blend of cardamom and blackberry wine
in the Holiday Cheer candle, this collection promises to elevate
the ambiance of future gatherings with loved ones, creating
unforgettable memories."
The Bright Lights Collection features enchanting, festive
fragrance-inspired labels, natural fiber wicks, and a premium blend
of essential oils mixed into a soy-wax blend for a clean and
long-lasting burn. The new collection includes the following
fragrances:
- Holiday Cheer: Toast the holiday season with a
warm, sweet fragrance blend of cardamom, blackberry wine, and
vanilla sugar you'll love to share.
- Magical Bright Lights: The night is bright with
twinkling-colored lights as the aromas of frozen pear, mint leaf,
jasmine, and vanilla enchant you.
- Shimmering Christmas Tree: Notes of dewy greens, warm
spices, and fir balsam sparkle as you experience this cheery,
colorful Christmas tree.
- Sparking Winterberry: A sparkling holiday wreath
with notes of tart pomegranate, fir balsam, and snow-covered cedar
welcomes you in.
- Marshmallow Eggnog (Retail Exclusive): Creamy eggnog is
even more delicious with the fragrances of white marshmallow, milk,
and sweet vanilla.
To elevate the festive atmosphere and complement the Bright
Lights Collection, Yankee Candle enthusiasts can also indulge in
beloved winter fragrances from the Yankee Candle Signature
Collection, including classics like Balsam & Cedar, White
Spruce & Grapefruit, Sparkling Cinnamon, and Christmas
Cookie.
The Bright Lights Collection is readily available for purchase
at YankeeCandle.com, Yankee Candle retail stores, and leading
retailers such as Target, Kohl's, Walmart, and Meijer. With small
tumblers priced at just $12.99 and
large jars at $30.99, it's an
affordable way to infuse your home with the delightful scents of
the season. Prices may vary at each retailer.
To learn more about the Bright Lights Collection and to explore
the full range of Yankee Candle fragrances, please visit
www.YankeeCandle.com and follow along on Instagram (@YankeeCandle),
Facebook (facebook.com/YankeeCandle), TikTok
(@theyankeecandlecompany) or Pinterest (@YankeeCandle).
About The Yankee Candle Company
The Yankee Candle Company, Inc. is an American company with a
unique 50-year history of creating evocative, mood-setting, and
long-lasting fragrance for the home. The company offers a wide
range of distinctive products, from the brand's iconic candles to
home & car air fresheners, gifts and more. The Yankee Candle
Company, Inc., is a wholly owned subsidiary of Newell Brands Inc.
and is sold through mass and specialty retailers, online and in
Yankee Candle retail stores. Outside of North America, the Company sells its products
primarily through its subsidiary, Yankee Candle Company
(Europe), Ltd., which has an
international wholesale customer network.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a
leading global consumer goods company with a strong portfolio of
well-known brands, including Rubbermaid, Sharpie, Graco, Coleman,
Rubbermaid Commercial Products, Yankee Candle, Paper Mate,
FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz.
Newell Brands is focused on delighting consumers by lighting up
everyday moments.
This press release and additional information about Newell
Brands are available on the company's website,
www.newellbrands.com.
CONTACT:
Anastasia Maragos
Anastasia.Maragos@zenogroup.com
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SOURCE Newell Brands