Sharpie and Paper Mate uncover the State of
Creativity in America in a recent survey, which revealed that lack
of time is keeping Americans from getting creative.
ATLANTA, March 12,
2024 /PRNewswire/ -- Sharpie® and Paper
Mate®, two legendary writing brands in the Newell Brands
global portfolio, have joined forces to make the world more
creative through the "Let's Get Creative" campaign. Following
recent survey findings that more than three-quarters of Americans
lack confidence to explore their creativity more, the brands kicked
off the campaign at the hub of creativity and innovation, South by
Southwest®, at the interactive Sharpie Studio. At the
festival, the brands debuted the new Sharpie® Creative
Markers and Paper Mate InkJoy® Gel Bright! Pens and
hosted a Q&A led by renowned actor, writer and producer,
Mindy Kaling, to give attendees
insight into her creative processes.
To identify the state of creativity in America, the brands
surveyed 2,000 people to uncover their feelings about their own
creative abilities. The results showed that creativity is a driving
force in America. Some of the most compelling stats include:
- 78% of respondents identified themselves as creative.
- However, finding time to be creative proved to be an obstacle
for 71% of respondents, and almost three-quarters of Americans wish
they engaged in creative activities more often.
- 71% of respondents believe that creativity makes a person more
attractive.
- 37% of respondents rely on writing, drawing, doodling and
painting to alleviate stress.
- Gen Z specifically feels an especially strong tie to
creativity, with 94% of the Gen Z respondents agreed that
creativity is a reflection of their personal brand.
"We believe that everyone has the power to be creative and we
want to encourage people to harness that power and share their
creativity far and wide," said Gina
Lazaro, Vice President, Brand
Management, Writing at Newell Brands. "The Let's Get
Creative campaign demonstrates the brands' investment in instilling
creative confidence and celebrating ingenuity by breaking down the
barriers that keeps people from getting creative like fear of
judgment and having the right tools. The SXSW® festival
was only the beginning of our exciting mission to equip consumers
with the tools and encouragement they need to confidently share
their gifts with the world."
At SXSW, the Sharpie Studio offered interactive experiences for
attendees to channel their inner creativity, using the brands' new
products. Activities included: becoming a fashion designer in the
Sharpie Creative Markers Interactive Closet, sipping cocktails born
from imagination at the Creative Cocktail Bar and sending joyful
postcards to friends and family from the Paper Mate Joy Lounge. Attendees also participated in
interactive studio events where they learned new creative skills
from experts in the field including Spinning with Sharpie,
Creativity Workouts, Sunday Funday Games, and a Doodle
Analysis.
Sharpie and Paper Mate also launched their partnership with
Mindy Kaling at SXSW. As a writer,
actor and producer, Kaling understands the importance and
challenges of creative self-expression. From tricking herself into
creativity, to finding inspiration through organization, Kaling
shared her own best practices to help others reach their own
creative goals during her Q&A.
"Tapping into creativity is something I do daily,"
said Kaling. "It's been fun for me to partner with Sharpie and
Paper Mate to help others expand their own definitions of
creativity and show them what they're capable of with some
encouragement and the right tools. It was so fulfilling to share my
creative tips and tricks with others seeking inspiration
at SXSW."
About the new products:
- Sharpie Creative Markers: Featuring no-bleed paint-like
ink with the control of a marker and 12 vivid colors in bullet and
brush tips, Sharpie Creative Markers make a bold statement on a
variety of light and dark surfaces including metal, wood, ceramic,
glass, rock, canvas, and more. Without the hassle and delay of
priming, users can simply uncap and create whenever inspiration
strikes.
- Paper Mate InkJoy Gel Bright! Pens: The new InkJoy Gel
Bright! Pens feature vivid ink that pops on light and dark paper to
inspire endless creative possibilities. Featuring six vibrant
colors in a range of bouncy and vivid hues, this new collection of
specialty pens brings joy to journaling, doodling, card making and
more!
Both brands have even more in store to keep the creative
momentum flowing all year long! Be sure to keep an eye out for more
announcements by following along on Sharpie and Paper
Mate's Instagram channels.
About Sharpie®
In 1964, the iconic Sharpie Fine Point black marker became the
first pen-style permanent marker, and today Sharpie offers a wide
selection of permanent markers, pens, highlighters, and more for
the classroom, the office, and at home. Designed for precision and
performance, Sharpie marking and writing instruments are offered in
a variety of specialty and art styles. Sharpie is part of the
Newell Brands global portfolio of leading brands. For more
information, visit www.Sharpie.com.
About Paper Mate®
For more than 75 years, Paper Mate has been a leader in the
world of writing instruments, providing progressive,
performance-driven pens, pencils and correction products. Today,
with its recognizable two hearts logo, Paper Mate boasts a wide
range of products to help create meaningful connections through
writing. Paper Mate is part of the Newell Brands global portfolio
of leading brands.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods
company with a strong portfolio of well-known brands, including
Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial
Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO,
Elmer's, Oster, NUK, Spontex and Campingaz. Newell Brands' beloved, planet friendly brands
enhance and brighten consumers lives at home and outside by
creating moments of joy, building confidence and providing peace of
mind.
This press release and additional information about Newell
Brands are available on the company's
website, www.newellbrands.com.
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SOURCE Newell Brands