Wag! Acquires WoofWoofTV, a Leading Social Media Brand for Pet Lovers with 18m+ Followers
05 Febbraio 2024 - 2:55PM
Business Wire
Wag! (Wag! Group Co., Nasdaq: PET), which strives to be the
number one platform to solve the service, product, and wellness
needs of the modern U.S. pet household, today announced the
successful completion of its acquisition of WoofWoofTV.
This acquisition marks Wag!’s entrance into the distributed
media space. WoofWoofTV has an annual reach to an audience of over
800 million on Instagram and Facebook, 5 million impressions on
YouTube, and nearly 25 million unique viewers on Snap, as well as a
combined social media following of over 18 million pet lovers. The
acquisition will unlock access to a significant audience of
households for not only Wag! and its suite of premium pet brands,
but also for Wag!’s partners, and adds to the company’s resources
for creating compelling, rich content for its social media.
“In addition to the significant organic reach WoofWoofTV opens
up for Wag!, the acquisition marks a significant leap forward in
our mission to enrich the lives of pets and their owners by
building out a trusted suite of recognized products and services,”
said Wag! CEO and Chairman, Garrett Smallwood. “As we continue to
diversify our offerings, this signals Wag!'s commitment to not only
providing access to premium care for pets, but also celebrating
their joy through engaging content.”
About Wag! Group Co.
Wag! Group Co. strives to be the #1 platform to solve the
service, product, and wellness needs for the modern U.S. pet
household. Wag! pioneered on-demand dog walking in 2016 with the
Wag! app, which offers access to 5-star dog walking, sitting, and
one-on-one training from a community of over 500,000 Pet Caregivers
nationwide. In addition, Wag! Group Co. operates Petted, the
nation’s largest pet insurance comparison marketplace; Dog Food
Advisor, one of the most visited and trusted pet food review
platforms; WoofWoofTV, a multi-media company bringing delightful
pet content to over 18 million followers across social media;
maxbone, a digital platform for modern pet essentials; and Furmacy,
software to simplify pet prescriptions. For more information, visit
Wag.co.
Forward-Looking Statements
This press release contains certain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. Some of the forward-looking statements can be identified
by the use of forward-looking words. Statements that are not
historical in nature, including the words “anticipate,” “expect,”
“suggests,” “plan,” “believe,” “intend,” “estimates,” “targets,”
“projects,” “should,” “could,” “would,” “may,” “will,” “forecast”
and other similar expressions are intended to identify
forward-looking statements. These statements include those related
to the Company’s ability to further develop and advance its pet
service offerings and achieve scale; ability to attract and retain
personnel; market opportunity, anticipated growth, and future
financial performance, including management’s financial outlook for
the future. Forward-looking statements are predictions, projections
and other statements about future events that are based on current
expectations and assumptions and, as a result, are subject to risks
and uncertainties. Many factors could cause actual future events to
differ materially from the forward-looking statements in this press
release, including but not limited to: management’s financial
outlook for the future; market adoption of the Company’s pet
service offerings and solutions; failure to realize the financial
benefits of acquisitions; the ability of the Company to protect its
intellectual property; changes in the competitive industries in
which the Company operates; changes in laws and regulations
affecting the Company’s business; the Company’s ability to
implement its business plans, forecasts and other expectations, and
identify and realize additional partnerships and opportunities; and
the risk of downturns in the market and the technology industry.
The foregoing list of factors is not exhaustive. You should
carefully consider the foregoing factors and the other risks and
uncertainties described in the “Risk Factors” section of the
Company’s filings, including the Annual Report on Form 10-K for the
year ended December 31, 2022. These filings identify and address
other important risks and uncertainties that could cause actual
events and results to differ materially from those contained in the
forward-looking statements. Forward-looking statements speak only
as of the date they are made. Readers are cautioned not to put
undue reliance on forward-looking statements, and the Company
assumes no obligation and does not intend to update or revise these
forward-looking statements, whether as a result of new information,
future events, or otherwise. The Company does not give any
assurance that it will achieve its expectations.
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Media: Media@wagwalking.com Partnerships:
Partnerships@wagwalking.com
Investor Relations Wag!: IR@wagwalking.com
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