Plug Power Debuts “Infinite Drive” Company Re-branding
31 Marzo 2016 - 8:00PM
Plug Power Inc. (NASDAQ:PLUG), a leader in providing clean,
reliable energy solutions, today announced the debut of its new
branding. The brand promise revolves around “Infinite Drive” which
defines the energy and commitment the company is bringing to
innovating and leading sustainable, efficient hydrogen solutions in
a variety of industries across the globe.
Hydrogen solutions have the possibility to truly
change the way the world moves, and Plug Power’s commitment to
empower its customers’ possibilities is based on its drive to
listen, seek solutions and respond quickly and efficiently to
customer needs. To Plug Power, the customer experience should be as
impactful as its products.
The company has evolved as the undisputed leader
providing turnkey hydrogen fuel cell solutions to customers in the
material handling industry. Today, it has more than 10,000 fuel
cells in operation, accumulating more than 110 million hours of
runtime with US customers like Walmart, Uline, and BMW and
internationally with customers including Colruyt and Prelodis. Plug
Power’s solutions are squarely focused on productivity and provide
customers with a true turnkey offering that predicts system use and
prevents downtime, taking the worry out of their day-to-day
activities.
The company’s existing brand was put into place
over a decade ago, before the company had a commercial presence in
the market. Now it is the undeniable leader in the industry with a
complete worldwide hydrogen and fuel cell solution: GenDrive and
GenSure (formerly ReliOn) fuel cells, GenFuel hydrogen molecule and
fueling infrastructure and GenCare aftermarket service. At the
heart of everything Plug Power has accomplished is the infinite
drive to create the future of the hydrogen fuel cell industry and
build an enduring business that will change the way the world
moves. This is the same drive that has allowed Plug Power to attack
the market, innovate the business, and rise to the top.
The new branding effort includes a new logo,
color scheme, website and the rebranding of its GenSure stationary
fuel cell products all to communicate its leadership, ingenuity and
long-term vision. “Plug Power was ready for a refined appearance
that transforms our image from a R&D-brand to a commercial
brand,” said Andy Marsh, CEO of Plug Power. “The Plug Power story
is an impressive display of innovation, drive and accomplishment.
We’re excited that our new brand emulates exactly that.”
“What has made Plug Power a success is our
promise to customers that we will help them make one of their most
crucial business operations more efficient, more reliable, and more
economical,” continued Marsh. “We’re driving sustainability and
innovation within the industry with solutions that make a
significant impact to the bottom line. And, we will be the company
that figures out what’s next for hydrogen fuel cell technology,
always supporting customer’s dreams of a greener, more efficient
operation.”
In the future, Plug Power plans to continue its
growth by expanding geographically and by leveraging its proven
products and technologies into new markets. Plug Power is
potentially expanding into new markets such as airport GSE,
commercial range extenders and powering electric drive
trains. Plug Power’s new branding reflects its focus and
ability to drive valuable commercial innovations that will enable
its customers “power their possibilities.”
For more information on Plug Power and its
solutions, visit http://www.plugpower.com/.
About Plug Power
Inc.
The architects of modern hydrogen and fuel cell technology, Plug
Power has revolutionized the industry with its simple GenKey
solution, elements which are designed to increase productivity,
lower operating costs and reduce carbon footprints in a reliable,
cost-effective way. Plug Power’s GenKey solution couples together
all the necessary elements to power, fuel and service a customer.
Plug Power is the partner that customers trust to take their
businesses into the future. For more information about Plug Power,
visit www.plugpower.com.
Plug Power Inc. Safe Harbor
StatementThis communication contains “forward-looking
statements” within the meaning of the Private Securities Litigation
Reform Act of 1995 that involve significant risks and uncertainties
about Plug Power Inc. (“PLUG”), including but not limited to
statements about PLUG’s 2016 objectives, including goals relating
to revenue, sales, booking, gross margin and GenKey and GenFuel
installations You are cautioned that such statements should not be
read as a guarantee of future performance or results, and will not
necessarily be accurate indications of the times at, or by which,
such performance or results will have been achieved. Such
statements are subject to risks and uncertainties that could cause
actual performance or results to differ materially from those
expressed in these statements. In particular, the risks and
uncertainties include, among other things, the risk that we
continue to incur losses and might never achieve or maintain
profitability; the risk that we will need to raise additional
capital to fund our operations and such capital may not be
available to us; the risk that our lack of extensive experience in
manufacturing and marketing products may impact our ability to
manufacture and market products on a profitable and large-scale
commercial basis; the risk that unit orders will not ship, be
installed and/or converted to revenue, in whole or in part; the
risk that pending orders may not convert to purchase orders, in
whole or in part; the risk that a loss of one or more of our major
customers could result in a material adverse effect on our
financial condition; the risk that a sale of a significant number
of shares of stock could depress the market price of our common
stock; the risk that negative publicity related to our business or
stock could result in a negative impact on our stock value and
profitability; the risk of potential losses related to any product
liability claims or contract disputes; the risk of loss related to
an inability to maintain an effective system of internal controls
or key personnel; the risks related to use of flammable fuels in
our products; the cost and timing of developing, marketing and
selling our products and our ability to raise the necessary capital
to fund such costs; the ability to achieve the forecasted gross
margin on the sale of our products; the risk that our actual net
cash used for operating expenses may exceed the projected net cash
for operating expenses; the cost and availability of fuel and
fueling infrastructures for our products; market acceptance of our
products, including GenDrive, ReliOn and GenKey systems; the
volatility of our stock price; our ability to establish and
maintain relationships with third parties with respect to product
development, manufacturing, distribution and servicing and the
supply of key product components; the cost and availability of
components and parts for our products; our ability to develop
commercially viable products; our ability to reduce product and
manufacturing costs; our ability to successfully expand our product
lines; our ability to successfully expand internationally; our
ability to improve system reliability for our GenDrive, ReliOn and
GenKey systems; competitive factors, such as price competition and
competition from other traditional and alternative energy
companies; our ability to protect our intellectual property; the
cost of complying with current and future federal, state and
international governmental regulations; risks associated with
potential future acquisitions; and other risks and uncertainties
referenced in our public filings with the Securities and Exchange
Commission. For additional disclosure regarding these and other
risks faced by PLUG, see disclosures contained in PLUG's public
filings with the Securities and Exchange Commission (the “SEC”)
including, the “Risk Factors” section of PLUG’s Annual Report on
Form 10-K for the year ended December 31, 2015. You should consider
these factors in evaluating the forward-looking statements included
in this presentation and not place undue reliance on such
statements. The forward-looking statements are made as of the date
hereof, and PLUG undertakes no obligation to update such statements
as a result of new information.
Media Contact
Teal Vivacqua
518.738.0269
media@plugpower.com
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