Firm earns the most awards in Southeast and second highest total in the nation

Pinnacle Financial Partners has earned 24 Greenwich Excellence and six Greenwich Best Brand Awards, recognizing the firm as one of very few financial institutions in the nation with measurably distinctive service quality and brands for service. These Greenwich awards are given on a national and regional basis for service to small business and middle market clients. With 30 awards, Pinnacle earned more than any other bank in the Southeast, with only one other bank in the U.S. winning more.

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Pinnacle earned 24 Greenwich Excellence Awards and six Greenwich Best Brand Awards for small business and middle market banking. Photo credit: Pinnacle Financial Partners

“We believe treating clients like they matter as individuals is the right thing to do and the best path to sustainable growth in banking,” said Terry Turner, Pinnacle’s president and CEO. “Competing on price is easy but doesn’t win long-term loyalty. Only great service, the kind clients can’t get anywhere else, brings that. Our associates connect with clients on an individual level to truly understand their needs and how to meet them. It’s what powers our success and leads us to earn some of the highest service metrics in the nation. We’re honored by our clients’ loyalty, their advocacy and the trust they place in us on a daily basis.”

Pinnacle’s 24 Greenwich Excellence Awards represent clients’ feelings about their financial advisors and the firm as a whole. Of the awards, 16 are national honors and eight are regional. Coalition Greenwich, the awarding organization, is one of the top firms in the world for market research in financial services. For their awards program, they survey nearly 27,000 business leaders to evaluate the platforms of more than 500 banks. Of those 500, just 23 have the distinctive quality required to earn Greenwich Excellence Awards for middle market service and 39 for small business. Pinnacle earned awards in the following categories:

Greenwich Excellence Awards for Middle Market Banking ($10-500 million in sales)

  • Cash Management - Customer Service
  • Cash Management - Overall Satisfaction
  • Cash Management - Overall Satisfaction (South Region)
  • Data and Analytics Driven Insights
  • Likelihood to Recommend
  • Likelihood to Recommend (South Region)
  • Overall Satisfaction
  • Overall Satisfaction (South Region)
  • RM Proactively Provides Advice (South Region)

Greenwich Excellence Awards for Small Business Banking ($1-10 million in sales)

  • Cash Management - Customer Service
  • Cash Management - Making Commercial Payments Easier
  • Cash Management - Overall Product Capabilities
  • Cash Management - Overall Satisfaction
  • Cash Management - Overall Satisfaction (South Region)
  • Cash Management- Ease of Product Implementation
  • Data and Analytics Driven Insights
  • Industry Understanding
  • Likelihood to Recommend
  • Likelihood to Recommend (South Region)
  • Overall Satisfaction
  • Overall Satisfaction (South Region)
  • Overall Satisfaction with RM
  • RM Proactively Provides Advice
  • RM Proactively Provides Advice (South Region)

For the Greenwich Best Brand Awards, only nine of the 500 banks surveyed have measurably distinctive brands for service to middle market clients and 13 for small business.

Greenwich Best Brand Awards for Middle Market Banking ($10-500 million in sales)

  • Best Brand - Ease of Doing Business
  • Best Brand - Trust
  • Best Brand - Values Long-term Relationships

Greenwich Best Brand Awards for Small Business Banking ($1-10 million in sales)

  • Best Brand - Ease of Doing Business
  • Best Brand - Trust
  • Best Brand - Values Long-term Relationships

These categories of Ease of Doing Business, Trust and Values Long-term Relationships are widely recognized as the keys to client satisfaction and loyalty. This is Pinnacle’s 14th year of earning Greenwich Excellence and eighth year of earning Greenwich Best Brand Awards.

Pinnacle Financial Partners provides a full range of banking, investment, trust, mortgage and insurance products and services designed for businesses and their owners and individuals interested in a comprehensive relationship with their financial institution. The firm is the No. 1 and fastest growing bank in the Nashville-Murfreesboro-Franklin MSA, according to 2023 deposit data from the FDIC, and is listed by Forbes as No. 27 among America’s Best Banks, higher than any other bank headquartered in Tennessee, North Carolina, South Carolina or Georgia. Pinnacle also earned a spot on the 2023 list of 100 Best Companies to Work For® in the U.S., its seventh consecutive appearance and was recognized by American Banker as one of America’s Best Banks to Work For 11 years in a row and No. 1 among banks with more than $10 billion in assets in 2023.

Pinnacle owns a 49 percent interest in BHG Financial, which provides innovative, hassle-free financial solutions to healthcare practitioners and other professionals. Great Place to Work and FORTUNE have listed BHG as a best workplace in multiple categories since 2016.

The firm began operations in a single location in downtown Nashville, TN, in October 2000 and has since grown to approximately $48.0 billion in assets as of Dec. 31, 2023. As the second-largest bank holding company headquartered in Tennessee, Pinnacle operates in 17 primarily urban markets across the Southeast.

Additional information concerning Pinnacle, which is included in the Nasdaq Financial-100 Index, can be accessed at www.pnfp.com.

Joe Bass (615) 743-8219 joe.bass@pnfp.com

Faith Seifuddin (615) 743-8437 faith.seifuddin@pnfp.com

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