Reborn Coffee Launches on Amazon, Expanding OMNI-Channel Strategy for E-Commerce Growth
18 Giugno 2024 - 2:31PM
Reborn Coffee Inc. (Nasdaq: REBN), (“Reborn”, or the “Company”), a
California-based retailer of specialty coffee, today announced its
official launch on Amazon. This strategic move enhances the
Company’s OMNI-channel approach, aiming to drive substantial
revenue growth and capture a wider online customer base.
According to Grand View Research, the global coffee market is
projected to reach $144.7 billion by 2025, with a significant
portion driven by specialty coffee. In the United States alone, the
online specialty coffee market is expected to grow at a CAGR of 8%
from 2023 to 2025, reaching an estimated value of $5.5 billion by
2025.
By launching on Amazon, Reborn Coffee will access millions of
potential customers, utilize advanced marketing tools to enhance
brand presence and drive traffic, ensure prompt and reliable
delivery through Fulfillment by Amazon (FBA), leverage data
analytics to inform marketing strategies and product development,
and enhance our OMNI-channel strategy by integrating our online and
offline presence to provide a seamless customer experience.
“We are thrilled about our launch on Amazon, which marks a
significant step in our OMNI-channel strategy,” said Jay Kim, CEO
of Reborn Coffee. “Amazon’s vast reach and robust infrastructure
will allow us to connect with more customers, deliver exceptional
coffee experiences, and drive significant revenue growth. Our
specialty coffee beans, known for their quality and ethical
sourcing, will capture the discerning tastes of online customers.
We are committed to providing high-quality coffee and look forward
to expanding our footprint in the online market.”
Reborn Coffee aims to capture a substantial share of the online
specialty coffee market, which is projected to grow significantly.
By leveraging Amazon’s platform, the Company projects capturing 1%
of the online specialty coffee market in 2024, translating to
approximately $45 million in revenue. By 2025, Reborn aims to
increase its market share to 1.5%, targeting approximately $82.5
million in revenue.
These projections are based on the Company’s comprehensive
marketing strategies, the strength of its product offerings, and
the expanding online coffee market. Reborn’s presence on Amazon is
expected to significantly boost revenue by expanding its customer
base and increasing sales volume.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is focused on
serving high quality, specialty-roasted coffee at retail locations,
kiosks, and cafes. Reborn is an innovative company that strives for
constant improvement in the coffee experience through exploration
of new technology and premier service, guided by traditional
brewing techniques. Reborn believes they differentiate themselves
from other coffee roasters through innovative techniques, including
sourcing, washing, roasting, and brewing their coffee beans with a
balance of precision and craft. For more information, please visit
www.reborncoffee.com.
Forward-Looking Statements
All statements in this release that are not
based on historical fact are “forward-looking statements.” While
management has based any forward-looking statements included in
this release on its current expectations, the information on which
such expectations were based may change. Forward-looking statements
involve inherent risks and uncertainties which could cause actual
results to differ materially from those in the forward-looking
statements, as a result of various factors including those risks
and uncertainties described in the Risk Factors and Management’s
Discussion and Analysis of Financial Condition and Results of
Operations sections of our recent filings with the Securities and
Exchange Commission (“SEC”) including our Form 10-K for the fiscal
year of 2023, which can be found on the SEC’s website at
www.sec.gov. Such risks, uncertainties, and other factors include,
but are not limited to, the Company’s ability to continue as a
going concern as indicated in an explanatory paragraph in the
Company’s independent registered public accounting firm’s audit
report as a result of recurring net losses, among other things, the
Company’s ability to successfully open the additional locations
described herein as planned or at all, the Company’s ability to
expand its business both within and outside of California
(including as it relates to increasing sales and growing Average
Unit Volumes at our existing stores), the degree of customer
loyalty to our stores and products, the impact of COVID-19 on
consumer traffic and costs, the fluctuation of economic conditions,
competition and inflation. We urge you to consider those risks and
uncertainties in evaluating our forward-looking statements. We
caution readers not to place undue reliance upon any such
forward-looking statements, which speak only as of the date made.
The Company undertakes no obligation to update these statements for
revisions or changes after the date of this release, except as
required by law.
Contacts
Investor Relations Contact:Chris TysonExecutive
Vice PresidentMZ North AmericaREBN@mzgroup.us
949-491-8235
Company Contact:Reborn Coffee,
Inc.ir@reborncoffee.com
A photo accompanying this announcement is available
at:https://www.globenewswire.com/NewsRoom/AttachmentNg/54886b8f-2183-4ab9-be16-5867dc30714b
Grafico Azioni Reborn Coffee (NASDAQ:REBN)
Storico
Da Dic 2024 a Gen 2025
Grafico Azioni Reborn Coffee (NASDAQ:REBN)
Storico
Da Gen 2024 a Gen 2025