RGP Unveils New Brand Identity and Brand Architecture to Reflect Revamped Go-To-Market Strategy
01 Ottobre 2024 - 10:05PM
Business Wire
On-Demand by RGP, Veracity by RGP and Countsy
by RGP launch under new enterprise brand
RGP® (Nasdaq: RGP), a global professional services firm, today
revealed a new brand identity and brand architecture to create
clarity around the company’s enhanced value proposition.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20241001584787/en/
RGP has made organizational shifts to
distinctly position itself as a parent company with three principal
business segments: On-Demand by RGP™ (on-demand talent), Veracity
by RGP™ (next-gen consulting) and Countsy by RGP™ (outsourced
services). (Graphic: Business Wire)
The company has made organizational shifts to distinctly
position RGP as a parent company with three principal business
segments: On-Demand by RGPTM (on-demand talent), Veracity by RGPTM
(next-gen consulting) and Countsy by RGPTM (outsourced services).
These updates align with the operational changes that RGP has made
to evolve its business strategy starting in fiscal year 2025.
“The changes we’ve made are enabling us to unlock the value of
our diversified capabilities, better situating us to support
companies with their workforce and transformation strategies
regardless of their corporate lifecycle or unique circumstances,”
said Kate Duchene, Chief Executive Officer at RGP. “Our new
organizational structure and intentional brand architecture create
a unified ecosystem that better showcases the full value that RGP
brings to our stakeholders. This evolution ensures that RGP will be
well-positioned over the long-term to execute and succeed
regardless of the macro environment by leveraging our
differentiated and deep experience across a diverse set of
industries.”
The consulting industry is undergoing a significant shift driven
by the rapid adoption of digital transformation, which is expected
to grow from a $943.97 billion market in 2023 to $9.15 trillion by
2033.1
RGP expects the changes it has made to expand the company’s
addressable market through an evolved service offering catalog,
while positioning the firm to drive cross-sell growth throughout
its extensive enterprise client base that includes over 1,700
active MSAs globally.
These organizational and brand shifts will enhance RGP’s ability
to focus on core business strengths and provide greater flexibility
in the way its customers engage with the company. RGP also expects
these changes to result in greater understanding and clarity of the
value the company brings to its clients, talent, and investors in a
rapidly changing market.
“This is the ideal time to maximize the benefits of our
transformation and reorganization given the favorable secular
trends in today’s shifting work landscape, the depth of talent and
range of workforce solutions we offer,” said Duchene. “Over the
past year, we’ve expanded our consulting capabilities through the
acquisitions of CloudGo and Reference Point and we are evolving our
employee and customer experiences through a holistic technology
transformation that’s underway. Now, we’ve reorganized our business
to create clarity around the full suite of capabilities that RGP
can deliver to clients, as well as the flexibility and different
career paths we offer to talent.”
RGP has launched new digital properties to align with its new
brand architecture, including refreshed visual identity and
positioning across RGP.com, MeetVeracity.com, OnDemandByRGP.com,
and Countsy.com.
ABOUT RGP
RGP is a global professional services firm that powers the
operational needs and change initiatives of its client base
utilizing a combination of three distinct brands:
- On-Demand by RGPTM: Our on-demand talent solutions, providing
businesses with a go-to source for bringing in experts when they
need them;
- Veracity by RGPTM: Our consulting arm, driving transformation
across people, processes & technology; and
- Countsy by RGPTM: Our outsourced services for accounting, human
resources and equity, helping startups, scaleups and spinouts focus
on their growth.
Regardless of engagement model, we Dare to Work Differently® by
leveraging human connection and collaboration to deliver practical
solutions and impactful results. We offer a more effective way to
work that favors flexibility and agility as businesses confront
change and transformation pressures amid skilled labor
shortages.
Based in Irvine, CA with offices worldwide, we annually engage
with over 1,700 clients around the world from 43 physical practice
offices, multiple virtual offices and approximately 3,300
professionals. RGP is proud to have served 88% of the Fortune 100
as of August 2024 and has been recognized by U.S. News & World
Report (2024-2025 Best Companies to Work for) and Forbes (America’s
Best Management Consulting Firms 2024, America’s Best Midsize
Employers 2024, World's Best Management Consulting Firms 2024).
The Company is listed on the Nasdaq Global Select Market, the
exchange’s highest tier by listing standards. To learn more about
RGP, visit: https://rgp.com. (RGP-F)
1 Precedence Research: Digital Transformation Market Size, Share
and Trends 2024 to 2034
https://www.precedenceresearch.com/digital-transformation-market
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version on businesswire.com: https://www.businesswire.com/news/home/20241001584787/en/
RGP Investor Contact: Jenn Ryu, Chief Financial Officer (US+)
1-714-430-6500 jennifer.ryu@rgp.com RGP Media Contact: Pat Burek
Financial Profiles (US+) 1-310-622-8244 pburek@finprofiles.com
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