- New, multi-year distribution agreement includes full range
of NDC-sourced Air Canada content for Sabre-connected travel
agencies
- Long-term partnership ensures worldwide distribution via the
Sabre travel marketplace
- Launch of Air Canada's NDC content expected in the coming
months
SOUTHLAKE, Texas, June 13,
2023 /PRNewswire/ -- Sabre Corporation (NASDAQ:
SABR), a leading software and technology provider powering the
global travel industry, announced today the completion of a
new multi-year distribution agreement that provides Sabre-connected
agencies with long-term access to Air Canada's full content via NDC
channels. Under the agreement, Sabre will be able to provide
agencies with significantly improved content and offers from Air
Canada, including the airline's dynamically priced fares and new
ancillary services.
Canada's flagship carrier Air
Canada is actively working with Sabre on the launch of the
airline's NDC offers in the Sabre travel marketplace. The two
companies expect to activate Air Canada's NDC content in Sabre
within the coming months. Once Air Canada's NDC connection to Sabre
is live, the Distribution Cost Recovery previously announced by Air
Canada will be waived for Sabre-connected travel agencies using
this path.
"We're proud to be taking this next step with Sabre, providing
the broadest range of rich Air Canada content, travel options and
services to our customers and agency partners," said Mark Nasr, Executive Vice President, Marketing
and Digital for Air Canada. "Air Canada recognizes and appreciates
Sabre's progressive approach and the significant technology
investments they're making, which taken together, will deliver
meaningful value to all travel industry stakeholders. This new
partnership is the result of long-standing discussions, and it
marks a significant next step towards delivering on Air Canada's
distribution promise: a smooth transition for agencies and travel
buyers—both larger and smaller."
A cornerstone of Air Canada's distribution modernization
strategy, NDC focuses on providing more personalized content as
well as access to the best possible prices across channels.
Improved distribution capabilities will likewise support the
airline's commercial strategy with fleet modernization and
expansion plans, including investment in dozens of new,
fuel-efficient Airbus A220 and A321XLR aircraft.
"NDC is a corporate priority for Sabre as an enabler of modern
retailing. We share this vision with Air Canada and support its
ambitious retailing and distribution goals, while ensuring agencies
will benefit from the ample choice, efficiency and transparency of
the Sabre Travel Marketplace," said Roshan
Mendis, Chief Commercial Officer for Sabre Travel
Solutions. "This agreement demonstrates Sabre's deep
commitment to driving value and serving the diverse interests of
the global travel marketplace - airlines, travel agencies and the
travelers they serve."
About Sabre Corporation
Sabre Corporation is a
leading software and technology company that powers the global
travel industry, serving a wide range of travel companies including
airlines, hoteliers, travel agencies and other
suppliers. The company provides retailing, distribution and
fulfilment solutions that help its customers operate more
efficiently, drive revenue and offer personalized traveler
experiences. Through its leading travel marketplace, Sabre connects
travel suppliers with buyers from around the globe. Sabre's
technology platform manages more than $260B worth of global travel spend annually.
Headquartered in Southlake, Texas, USA, Sabre serves customers in more
than 160 countries around the world. For more information
visit www.sabre.com.
About Air Canada
Air Canada is Canada's largest airline, the country's flag
carrier and a founding member of Star
Alliance, the world's most comprehensive air transportation
network. Air Canada provides
scheduled service directly to more than 180 airports in
Canada, the United States and Internationally on six
continents. It holds a Four-Star ranking from Skytrax. Air
Canada's Aeroplan program is
Canada's premier travel loyalty
program, where members can earn or redeem points on the world's
largest airline partner network of 45 airlines, plus through an
extensive range of merchandise, hotel and car rental rewards. Its
freight division, Air Canada Cargo, provides air freight lift and
connectivity to hundreds of destinations across six continents
using Air Canada's passenger and freighter aircraft. Air
Canada aims to achieve an ambitious net zero emissions goal from
all global operations by 2050. Air Canada shares are publicly
traded on the TSX in Canada and
the OCTQX in the US.
SABR-F
Sabre Contacts:
Media
Kristin Hays
Kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investors
Brian Roberts
sabre.investorrelations@sabre.com
Air Canada Contacts:
Media: media@aircanada.ca
Internet: aircanada.com/media
Sign up for Air Canada news: aircanada.com
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SOURCE Sabre Corporation