The multi-year sponsorship integrates Sprouts
into SEC Network programming with a special focus on women’s sports
and championships
Today, Sprouts Farmers Market, one of the largest and fastest
growing specialty retailers of fresh, natural, and organic food in
the United States, announced a new, multi-year sponsorship
agreement with the Southeastern Conference and SEC Network to be
the “Official Grocer of the SEC.” The deal – which officially kicks
off on July 1 – will surround the SEC’s marquee women’s sports
properties, including women’s basketball and gymnastics.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240620527779/en/
Sprouts Farmers Market Named “Official
Grocer of the Southeastern Conference” (Graphic: Business Wire)
The new sponsorship begins this week with Sprouts’ presentation
of a first-of-its-kind television mini marathon of SEC women’s
sports on SEC Network as a celebration of the Anniversary of Title
IX on Sunday, June 23. The marathon will feature top women’s sports
highlights from women’s basketball, softball and gymnastics
championships.
“Sprouts’ sponsorship of the Southeastern Conference is our
latest example of furthering equity in sports for women, while also
expanding the reach of our brand to new audiences,” said Alisa
Gmelich, senior vice president and chief marketing officer of
Sprouts. “Our commitment to promoting healthier lifestyles within
our communities remains steadfast, and supporting college
athletics, and specifically empowering women in sports.”
The sponsorship includes integration of Sprouts Farmers Market
on SEC Network programming and within the SEC footprint through SEC
Nation, the network’s traveling football pre-game show. Sprouts
will also activate on-site at SEC FanFare at the football
championship in Atlanta -- and will have a presence at other major
SEC championship events, including the SEC Women’s Basketball
Championship, the SEC Gymnastics Championship and the SEC Softball
Championship in 2025.
“We are pleased to welcome Sprouts Farmers Market as an official
sponsor of the Southeastern Conference, and we are particularly
excited about Sprouts’ commitment to the support of women’s
athletics in the SEC,” said SEC Commissioner Greg Sankey. “Our
sponsor program is important to the mission of supporting SEC
athletics programs and the addition of Sprouts adds to a robust
family of sponsors for the Conference. We look forward to Sprouts’
participation in our programming and championship events.”
The brand has already engaged within the ESPN and Disney
portfolio, signing on to become the title sponsor of the Sprouts
Farmers Market Collegiate Quad, ESPN Events’ first
owned-and-operated gymnastics invitational. The first year of the
event saw record viewership on ABC, and year two promises to be
exceptional with five of the eight National Semifinalists from the
2024 NCAA National Collegiate Women’s Gymnastics Championship,
including 2024 NCAA Champion LSU.
“Beginning this season, Disney is the exclusive home for all SEC
sports, bringing the best of college athletics directly to fans
everywhere,” said Andrew Messina, SVP of Sales, Disney Advertising.
“Disney’s unparalleled reach and innovative streaming capabilities
make it the preeminent sports platform, ideal for advertisers. With
the help of brands like Sprouts Farmers Market, every exciting SEC
matchup will be accessible to millions of viewers across the
country.”
About Sprouts Farmers Market,
Inc.
True to its farm-stand heritage, Sprouts offers a unique grocery
experience featuring an open layout with fresh produce at the heart
of the store. Sprouts inspires wellness naturally with a carefully
curated assortment of better-for-you products paired with
purpose-driven people. The healthy grocer continues to bring the
latest in wholesome, innovative products made with
lifestyle-friendly ingredients such as organic, plant-based and
gluten-free. Headquartered in Phoenix, and one of the largest and
fastest growing specialty retailers of fresh, natural and organic
food in the United States, Sprouts employs approximately 31,000
team members and operates more than 400 stores in 23 states
nationwide. To learn more about Sprouts, and the good it brings
communities, visit about.sprouts.com.
About the Southeastern
Conference
A pioneer in the integration of higher education and athletic
competition, the Southeastern Conference is a leader on the
national landscape for intercollegiate athletics in the 21st
century. Since its formation in 1933, the SEC has achieved stature
and stability by designating governing/voting power to the
presidents of the member institutions. These university leaders
determine the policies of the conference and through the years this
involvement has been the principal source of strength in the
evolution of the SEC. Throughout its history, the SEC has provided
leadership on the vital issues facing intercollegiate competition.
Alabama, Auburn, Florida, Georgia, Kentucky, LSU, Mississippi,
Mississippi State, Tennessee and Vanderbilt have been in the SEC
since its formation in 1933. The league has expanded twice, adding
Arkansas and South Carolina in 1991, then Missouri and Texas
A&M in 2012 and will expand a third time with the addition of
Oklahoma and Texas beginning in July 2024. To learn more, visit
www.SECsports.com.
About SEC Network
The Southeastern Conference and ESPN launched SEC Network on
August 14, 2014. The network televises hundreds of games across the
SEC’s 21 sports annually. Programming includes in-depth analysis
and storytelling in studio shows such as SEC Nation, Marty &
McGee, Out Of Pocket, Read & React and Rally Cap, daily news
and information with The Paul Finebaum Show and SEC Now, original
content such as TrueSouth, SEC Storied and SEC Inside, and more.
Hundreds of additional live events are available for streaming
exclusively on SEC Network’s digital companion, SEC Network+, via
the ESPN App and SECNetwork.com. Follow SEC Network on Instagram,
TikTok, Facebook and Twitter/X.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240620527779/en/
SEC Network: Amanda Brooks at
Amanda.D.Brooks@espn.com
Disney Ad Sales: Kristen Smith at
Kristen.T.Smith@disney.com
Sprouts Farmers Market: media@sprouts.com
Grafico Azioni Sprouts Farmers Market (NASDAQ:SFM)
Storico
Da Ott 2024 a Nov 2024
Grafico Azioni Sprouts Farmers Market (NASDAQ:SFM)
Storico
Da Nov 2023 a Nov 2024
