NEW
YORK, Jan. 7, 2025 /PRNewswire/ -- Stagwell
Brand Performance Network, a division of Stagwell (NASDAQ: STGW),
today announced a new strategic partnership with leading
independent audio media agency Ad Results Media (ARM), to bring
Stagwell's clients advanced audio intelligence, expertise and
specialization, and distinct advantages in the rapidly-growing
audio creator economy. ARM is joining forces with Stagwell Brand
Performance Network to augment and accelerate the global marketing
network's audio buying power and capabilities across its portfolio
of agencies, to help clients capitalize on the channel's mass
reach, audience engagement and cultural influence.
The new partnership creates the most advanced audio marketing
capability within a global marketing network by allowing any
Stagwell agency, including Assembly, Assembly Digital Commerce,
Business Traveller Media, CPB Group LATAM, Forsman & Bodenfors,
INK-Media, Goodstuff, Locaria, Multiview and Vitro, to seamlessly
tap into ARM's industry-leading intelligence, specialized services,
expansive network of audio and creator partners, and 360-degree
solutions spanning podcast, streaming, radio, YouTube, and
extensions across live experiences and social. It builds on ARM's
track record for delivering audio media strategy, creative,
planning and buying for leading brands including Molson Coors, BetterHelp, ZipRecruiter and
Liquid Death.
"Our media network partners are advancing Stagwell clients into
the future, and ARM brings deep specialization and unique
advantages in harnessing the power and impact of the audio
landscape," said Jon Schaaf, Global
Chief Investment Officer, Stagwell Brand Performance Network. "This
industry-first collaboration will help us challenge legacy
investment models, educate marketers and elevate the untapped power
of audio in the consumer journey."
According to Edison Research, 135 million people now listen to a
podcast monthly, with IAB reporting a large share of Gen Z and
Millennials now spend more time with audio content than streaming
TV. With audio consumption representing 25 percent of ad-supported
media time but only eight percent of advertiser budgets, more
marketers stand to benefit from right-sizing their media mix, based
on a newly released report from WARC Advisory and Audacy.
"Audio and audio-first creators have earned even more relevance
amidst ongoing mass media fragmentation, offering brands mass
reach, deep, authentic audience engagement and performance
unparalleled by other channels," said Jordan Fox, CEO of ARM. "Stagwell is a
powerhouse in building agile partnerships and specialized solutions
that take brands into the next frontiers of marketing innovation,
and together we are elevating audio as a potent vehicle of business
and cultural impact."
About ARM
Ad Results Media (ARM) is the leading agency
empowering brands to engage audiences through the power of audio
creators. With 20+ years of experience across radio, podcasts,
streaming audio and YouTube, including placing the very first
podcast ad in 2010, ARM now stands among the world's largest buyers
of podcast media. ARM leverages its expertise and trusted,
actionable intelligence across platforms to connect brands—such as
MolsonCoors, BetterHelp, FanDuel, Wayfair and ZipRecruiter—with
consumers. ARM delivers value and impact through unparalleled
industry knowledge and relationships to drive results for brands
and agencies. To learn more about ARM, visit
adresultsmedia.com.
About Stagwell Brand Performance Network
The Brand
Performance Network (BxP) is a collection of Stagwell agencies
providing B2B and B2C marketers with connected global solutions in
data-driven and technology-enabled creative, media, commerce and
B2B Publishing. BxP has over 5,000 experts across 60 offices in 20
countries, collectively handling over $6
billion in media. Learn more at
https://www.bxpnetwork.com
About Stagwell
Stagwell is the challenger holding
company built to transform marketing. We deliver scaled creative
performance for the world's most ambitious brands, connecting
culture-moving creativity with leading-edge technology to harmonize
the art and science of marketing. Led by entrepreneurs, our
specialists in 35+ countries are unified under a single purpose: to
drive effectiveness and improve business results for our clients.
Join us at www.stagwellglobal.com.
Contact
Shannon
Pruitt
Stagwell Brand Performance Network (BxP)
shannon.pruitt@bxpnetwork.com
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SOURCE Stagwell Inc.