LOS
ANGELES, Feb. 12, 2025 /PRNewswire/ -- A
groundbreaking immersive video experience for fans at the Las Vegas
Grand Prix has been awarded the 2025 Lumiere Award for Best
Interactive Experience by the Advanced Imaging Society.
T-Mobile and MeetMo received the Lumiere
Award for their contributions to the Las Vegas Grand Prix Formula
One.
The award spotlights the technical innovation of a 360-degree
augmented reality tour of the race's circuit, all captured in
stunning 12K footage. This fusion of
5G technology, virtual production and artificial intelligence was
the result of a collaboration between MeetMo, T-Mobile, Radiant
Images and NantStudios.
"This achievement represents a quantum leap in how fans
experience motorsports," said Michael
Mansouri, CEO of Radiant Images and MeetMo. "By combining
T-Mobile's 5G Advanced Network Solutions with our real-time
collaboration technology, we've created an immersive experience
that brings fans closer to the action than ever before."
This ambitious project turned more than 1.5TB of data into a
realistic and interactive 360-degree experience in hours — a
process that used to take months. The NantStudios team in
Los Angeles ingested more than 10
minutes of ultra-high definition, immersive sequences, telemetry
and driver animation data from Radiant Images' capture teams in
Las Vegas into a real-time
pipeline, via MeetMo's advanced collaboration platform. The
resulting render generated more than 20,000 4K frames for each pass, which were then
transferred via T-Mobile's 5G network back to Las Vegas for seamless integration into the
interactive app.
This groundbreaking project showcases unmatched efficiency and
paves the way for content creators to reach their audiences beyond
traditional formats.
"By powering remote production with blazing-fast data transfers
and providing low latency that's needed for live video production,
this collaboration broke new ground for immersive fan engagement,"
said Chris Melus, VP of Product
Management, T-Mobile Business Group. "Partnering with MeetMo,
Radiant Images and NantStudios, we showcased how 5G technology can
transform live events, offering Las Vegas Grand Prix spectators an
unparalleled experience."
Jim Chabin, President of the
Advanced Imaging Society, praised the collaboration: "The Las Vegas
Grand Prix F1 demonstrates the transformative power of combining
cutting-edge technologies with creative vision. It sets new
standards for interactive sports entertainment and film production
workflows."
The award-winning implementation leveraged T-Mobile's 5G
Advanced Network Solutions throughout the Las Vegas Strip Circuit,
enabling unprecedented connectivity and real-time data processing.
MeetMo's platform delivered exceptional video quality up to
8K resolution, streamlining content
creation and distribution across digital platforms.
Gary Marshall, Vice President of
Virtual Production at NantStudios: "This recognition underscores
NantStudios' legacy of pioneering real-time VFX and virtual
production achievements, pushing boundaries to deliver immersive
experiences at the highest level. By merging the efficiency of
real-time rendering with cutting-edge data management, the team has
reaffirmed its position as a leader in modern virtual
production."
Technical Achievements
By leveraging MeetMo's platform connected by T-Mobile's 5G
network, both on-site production crews and remote teams
accomplished groundbreaking technical achievements:
- Real-Time Capture and Transmission: Using Radiant Images' 360°
12K camera car, immersive video feeds
were captured and transmitted in real time over the 5G network.
This enabled remote camera control, instant footage reviews, and
immediate post-processing, significantly reducing production time
and resources.
- Seamless AR Integration: In partnership with NantStudios and
utilizing Unreal Engine, virtual and real-world elements were
seamlessly merged. Augmented reality overlays delivered real-time
data—such as the drivers steering wheel controls, dashboard
metrics, and telemetry—transmitted via 5G, elevating the immersive
experience.
- Multi-Platform Content Optimization: Content was created and
tailored for various formats and resolutions, meeting the demands
of broadcasting, social media, gaming, and more.
About the Companies
MeetMo
MeetMo.io is revolutionizing how creative professionals collaborate
by combining video conferencing, live streaming, and AI automation
into a single, intuitive platform. With persistent virtual meeting
rooms that adapt to users over time, our platform evolves into a
true collaborative partner, enhancing creativity and productivity.
For more information please visit: https://www.meetmo.io
Radiant Images
Radiant Images is a globally acclaimed, award-winning technology
provider specializing in innovative tools and solutions for the
media and entertainment industries. The company focuses on
advancing cinema, immersive media, and live production.
https://www.radiantimages.com
T-Mobile
T-Mobile US, Inc.(NASDAQ: TMUS) is America's supercharged
Un-carrier, delivering an advanced 4G LTE and transformative
nationwide 5G network that will offer reliable connectivity for
all. T-Mobile's customers benefit from its unmatched
combination of value and quality, unwavering obsession with
offering them the best possible service experience and indisputable
drive for disruption that creates competition and innovation in
wireless and beyond. Based in Bellevue,
Wash., T-Mobile provides services through its subsidiaries
and operates its flagship brands, T-Mobile, Metro by T-Mobile and
Mint Mobile. For more information please visit:
https://www.t-mobile.com
NantStudios
NantStudios is the first real time-native, full-service production
house; re-imagined from the ground up to deliver exceptional
creative results through next generation technologies like Virtual
Production. For more information please visit:
https://nantstudios.com
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