Partnership Anchored Around Premium Content and
Open Internet Industry Collaboration
Expanded Integration of Unified ID 2.0 and
OpenPath Through AdRise
Commitment to Work Together Around Identity and
CTV Authentication
NEW
YORK and LOS
ANGELES, June 19, 2024 /PRNewswire/ -- Fox
Corporation ("FOX" or the "Company") (Nasdaq: FOXA, FOX) and global
advertising technology leader The Trade Desk (NASDAQ: TTD) today
announced their newly expanded partnership to bring best-in-class
innovation to advertisers to help them reach their audiences and
measure campaign performance to meet their business
objectives.
"The commitment to the deepening of our relationship with The
Trade Desk highlights our belief in their vision for premium
content and a more open Internet. Through our market leading brands
and our AdRise technology platform, FOX and Tubi are at the
forefront of enabling new and impactful ways for advertisers to
reach and engage with authenticated audiences, at scale," said
Paul Cheesbrough, Chief Executive
Officer, Tubi Media Group. "Our extended partnership with The Trade
Desk builds upon many successful years of working with each other
and signals the next chapter – one where we move towards a more
deeply integrated marketplace and collaborate around key industry
issues like transparency and identity."
Tubi's early adoption of both Unified ID 2.0 (UID2) and OpenPath
paved the way to extend these technologies across the entire FOX
portfolio through AdRise. At a key moment where the industry is
building a new identity fabric that functions across all
advertising channels, FOX is leveraging UID2 to offer advertisers
the tools to transact on addressable inventory with greater
precision, and OpenPath to provide advertisers easier, more direct
access to its premium inventory.
"Our partnership with FOX represents a win-win for advertisers
and the industry at large. It not only creates value for our shared
advertisers but moves the industry forward towards an addressable
and efficient marketplace. By combining Unified ID 2.0 and
OpenPath, FOX's forward-leaning approach to innovation represents a
major opportunity for advertisers to apply data to their media
investments on the premium, open internet," said Jeff Green, The Trade Desk CEO and Founder. "In
doing so, FOX is pioneering price discovery and helping create the
new identity fabric of the open internet. This latest innovation in
the long-term partnership between FOX and The Trade Desk represents
a step forward for our industry."
Part of FOX's acquisition of Tubi in 2020, AdRise is an
advanced, purpose-built ad technology platform for CTV and linear
inventory. It has evolved into an enterprise-wide platform for FOX
under the Tubi Media Group umbrella, offering unique and direct
access to FOX's entire portfolio of brands, including FOX Sports,
FOX Entertainment, FOX News Media and Tubi.
About Fox Corporation
Fox Corporation produces and distributes compelling news,
sports, and entertainment content through its primary iconic
domestic brands, including FOX News Media, FOX Sports, FOX
Entertainment, FOX Television Stations and Tubi Media Group. These
brands hold cultural significance with consumers and commercial
importance for distributors and advertisers. The breadth and depth
of our footprint allows us to deliver content that engages and
informs audiences, develop deeper consumer relationships, and
create more compelling product offerings. FOX maintains an
impressive track record of news, sports, and entertainment industry
success that shapes our strategy to capitalize on existing
strengths and invest in new initiatives. For more information about
Fox Corporation, please visit www.FoxCorporation.com.
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of
advertising. Through its self-service, cloud-based platform, ad
buyers can create, manage, and optimize digital advertising
campaigns across ad formats and devices. Integrations with major
data, inventory, and publisher partners ensure maximum reach and
decisioning capabilities, and enterprise APIs enable custom
development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across
North America, Europe, and Asia
Pacific. To learn more, visit thetradedesk.com or follow us
on Facebook, Twitter, LinkedIn and YouTube.
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SOURCE Fox Corporation