AGCO Receives 2010 NAMA Professional Development Award of Excellence
06 Ottobre 2010 - 2:00PM
Business Wire
AGCO, Your Agriculture Company (NYSE: AGCO), a worldwide
manufacturer and distributor of agricultural equipment, today
announced it has received the 2010 NAMA Professional Development
Award of Excellence in the area of Public Relations. NAMA, the
National Agri-Marketing Association, will present this award in
conjunction with the 2010 Trends in
Agriculture meeting in Minneapolis today. “We are very
pleased that AGCO’s public relations and marketing efforts are
being honored,” said Martin Richenhagen, Chairman, President and
CEO of AGCO. “We have implemented social media in external and
internal communications, and use AGCO University to create more
awareness for these communication channels among our
employees.”
The NAMA award honors professionals in marketing communications,
public relations, product management and sales. Sue Otten, Director
of Corporate Marketing & Brand Communications Worldwide, will
receive the award on behalf of AGCO. Ms Otten is responsible for
the implementation and continuous development of social media at
AGCO and has been recognized within the agricultural industry as
pioneer and thought-leader in this field. Over the past year, AGCO
has integrated social media sites such as YouTube and Facebook,
and publishes the daily AGCO Blog to
serve as an information source and discussion forum on industry
matters.
Ms Otten also developed a special social media training course
for AGCO employees worldwide. AGCO Academy provided the technical
aspects of the course and AGCO University added the course to its
employees’ global Learning Management System. The course was
designed to ensure employees are well-informed about AGCO's social
media objectives, policy and philosophy. It includes a guided tour
of AGCO's social media sites and information on how to access the
sites.
ABOUT AGCO
AGCO, Your Agriculture Company, (NYSE: AGCO) was founded in 1990
and offers a full product line of tractors, combines, hay tools,
sprayers, forage, tillage equipment, implements, and related
replacement parts. AGCO agricultural products are sold under the
core brands of Challenger®, Fendt®, Massey Ferguson® and Valtra®,
and are distributed globally through more than 2,700 independent
dealers and distributors, in more than 140 countries worldwide.
Retail financing is available through AGCO Finance. AGCO is
headquartered in Duluth, Georgia, USA. In 2009, AGCO had net sales
of $6.6 billion. Please visit our website at http://www.AGCOcorp.com.
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