AGCO China Announces Strategy for China Rural Market Development
09 Settembre 2015 - 5:30PM
Business Wire
AGCO (NYSE:AGCO), a world-leading manufacturer and distributor
of agricultural equipment, today signed a memorandum of
understanding (MOU) with the Alibaba Group in Shanghai to start an
“Internet-plus-Agriculture” crossover program.
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AGCO Executives sign memorandum of
understanding with Alibaba Group's Taobao business division to
start "Internet-plus-Agriculture" crossover program. (Photo:
Business Wire)
AGCO Senior Vice President, General Manager of Asia Pacific,
Gary Collar and Fred Yang, Vice President, Managing Director of
AGCO China, attended the signing ceremony, along with Frank Yu,
Senior Director of Alibaba Group’s Rural Taobao business division.
Rural Taobao is responsible for promoting rural e-commerce by
removing bottlenecks in logistics and information flow between
urban and rural areas.
According to the MOU, AGCO products will be featured on Rural
Taobao’s online platform (cun.taobao.com), which is dedicated to
offering agricultural resources and consumer goods to rural
villagers in China. At the same time, both parties agreed to extend
their cooperation to cloud computing and big data, aiming to
promote the development of “modern agriculture” and “intelligent
agriculture” in China. In addition, both parties look forward to
expanding the cooperation in rural finance and other areas.
“We are entering a global phase of the ‘Internet Plus’ age. The
merging of internet and traditional industries is set to go deeper
still and will lead to the creation of new development formats,”
said Mr. Collar. “Agriculture as a primary industry will certainly
be one of the key forces to drive the economic transition and
accelerate this revolutionary innovation in the industrial
model.”
The MOU objectives are aligned with government policy for the
development of the agricultural sector in China. According to the
‘Made in China 2025’ initiative, approved by China’s State Council
in March, the agricultural machinery industry is one of several
industry sectors that will be prioritized under its “intelligent
manufacturing program.” This will draw on information technology,
data technology and the Internet of Things in the design,
processing, testing and assembly of agricultural machines. The
Chinese government made clear its intention to prioritize
investment in agricultural and rural areas, develop the
pilot-financing and rental projects for large-sized agricultural
machinery, strongly encourage agricultural machinery leasing and
press forward with the reform of rural financing systems.
“This strong strategic cooperation between AGCO and Alibaba
happens in the context of economic development and is a pioneering
act in the agriculture machinery industry,” said Mr. Yang of AGCO
China. “As a responsible international company and with the
favorable policies of the Chinese government, AGCO is looking to
adapt and promote the merging of modern agriculture with mobile
internet, big data, cloud computing and the Internet of Things, and
to stimulate innovation in modern agricultural production, new
business patterns and industry models. Meanwhile, AGCO will further
enhance our production quality, sales efficiency and service so
that our product information and services can reach our customers
in a more timely and complete manner.”
“China is entering an explosive growth period in information
consumption industries. It is estimated by 2015 the amount will
exceed 3,200 billion yuan, an increase of over 20% compared to
2014,” said Mr. Yu of Rural Taobao. “We are honored to join hands
with AGCO Corporation to bring world-class agricultural machinery
to rural villagers across China, along with other areas of
collaboration. This underscores our commitment to connecting rural
villagers with agricultural resources and consumer goods that can
help elevate their productivity and standard of living.”
About AGCO
AGCO (NYSE: AGCO) is a global leader in the design,
manufacture and distribution of agricultural equipment.
AGCO supports more productive farming through a full line of
tractors, combines, hay tools, sprayers, forage equipment, grain
storage and protein production systems, seeding and tillage
implements and replacement parts. AGCO products are sold
through five core equipment brands, Challenger®, Fendt®, GSI®,
Massey Ferguson® and Valtra® and are distributed globally through a
combination of approximately 3,100 independent dealers and
distributors in more than 140 countries. Founded in
1990, AGCO is headquartered in Duluth, GA, USA. In
2014, AGCO had net sales of $9.7 billion. For more information,
visit http://www.AGCOcorp.com.
AGCO: 25 years of identity, centuries of history
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AGCO ChinaSusan Fan, +86 (10) 5706
2928susan.fan@agcocorp.comorInstinctif PartnersSandra Sun, +86 (21)
6441 6701sandra.sun@instinctif.com
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