AGCO’s Brands Win Red Dot Design Award 2018
09 Aprile 2018 - 9:00AM
Business Wire
IDEAL Combine and Valtra A4 Series Tractors
Recognized for Outstanding Design
AGCO (NYSE: AGCO), a global leader in the design, manufacture
and distribution of agricultural machinery and solutions, has been
awarded two Red Dot Design Awards for its IDEAL Combine and the
Valtra A4 Series Tractors. The Red Dot Design competition is one of
the largest and most respected design competitions in the world.
More than 6,300 submissions from 59 countries entered this year's
contest and were evaluated by a jury consisting of 40 independent
design experts from around the globe.
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The purpose-built and durable Valtra A4
Series with a modern styling is truly a versatile tool designed to
boost the efficiency of farmers, contractors and municipalities
alike. (Photo: Business Wire)
“We are very honored to receive the Red Dot Design Award,” said
Martin Richenhagen, Chairman, President & CEO, AGCO
Corporation. “This recognition underlines our commitment to design,
innovation and quality.”
The IDEAL combine and the Valtra A4 Series were both recognized
in the category ‘Commercial Vehicles.’ IDEAL is a newly developed
combine that unites brand-new designs and cutting-edge technologies
to empower farmers across the world to be more productive and to
feed a growing world population. The jury recognized this new
generation of combine harvesters with a ‘Red Dot: Best of the Best’
Award for top design quality and ground-breaking design
acknowledging IDEAL’s innovative features and its unique, elegant
graphite livery. IDEAL’s benefits include ease of use and
optimization of complex harvesting operations. It provides the
efficiency, visibility and the comfort farmers need on the field.
It is also the first high capacity combine with a narrow body. What
is more, IDEAL offers full connectivity, a complete and automated
adjustment, and real-time crop flow visualization.
Valtra’s 4th generation A Series is a completely newly designed
tractor featuring a new technical design, a brand-new cab design
and multiple chassis options. The new A Series also offers farmers
further customization options to tailor to their specific needs and
wishes. The Red Dot Design Award recognizes the high-design quality
of the A4 Series tractor. Valtra has been inspired by the basic
principles of Scandinavian design which is reflected in the clear
lines of the exterior of its tractors. In addition, Valtra’s design
work puts a strong emphasis on usability, ergonomics, safety,
durability, serviceability and productivity of the tractor. This is
not the first time for Valtra to be recognized at the Red Dot
Design Awards: the successful AGCO brand was already recognized for
its designs in 2016 and in 2017.
Martin Richenhagen continued, “AGCO’s strong research and
development backbone enables our global brands to create new
designs, functions and concepts that appeal to our global customer
base. Winning the Red Dot Design Awards highlights AGCO’s
commitment to be at the forefront of innovation. High-tech
solutions like IDEAL and the Valtra A4 Series are shaping the
future of agriculture.”
The Red Dot Design Competition was launched in the 1950s
and awards are given in three categories: Product Design,
Communication Design and Design Concept. This year's Red Dot Design
Award will be presented on July 9 at the Aalto
Theatre in Essen, Germany.
About AGCO
AGCO (NYSE: AGCO) is a global leader in the design, manufacture
and distribution of agriculture equipment and solutions and
supports more productive farming through its full line of equipment
and related services. AGCO products are sold through five core
brands, Challenger®, Fendt®, GSI®, Massey Ferguson® and Valtra®,
supported by Fuse® precision technologies and farm optimization
services. Founded in 1990, AGCO is headquartered in Duluth, GA,
USA. In 2017, AGCO had net sales of $8.3 billion. For more
information, visit http://www.AGCOcorp.com. For company news,
information and events, please follow us on Twitter: @AGCOCorp. For
financial news on Twitter, please follow the hashtag #AGCOIR.
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AGCOUlrich StockheimChief Communications
OfficerUlrich.Stockheim@agcocorp.com
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