Two beloved Pacific Northwest brands come
together to create the 'Cloud Cruiser,' a co-branded IPA now being
served 30k feet in the air and in
select lounges
SEATTLE, Feb. 20,
2024 /PRNewswire/ -- Alaska Airlines is now serving
its first-ever custom craft beer exclusively brewed for the carrier
by Seattle-based Fremont Brewing.
Alaska's newest IPA will be
offered complimentary in First and Premium Class, for purchase in
the Main Cabin and served in select lounges.
"The only place you'll be able to find this
one-of-a-kind craft beer is if you're flying on Alaska or in our lounges."
"The 'Cloud Cruiser' is the result of two beloved and popular
Pacific Northwest brands coming together to create a top-tier
beverage to add to our premium line-up," said Todd Traynor-Corey, Alaska Airlines managing
director of guest products. "The only place in the world you'll be
able to find this one-of-a-kind craft beer is if you're flying on
Alaska or in one of our lounges.
We have already received feedback from the first guests to taste
our new premium West Coast product who say they can't wait to fly
us again and order another can of 'Cloud Cruiser.'"
Fremont Brewing, which crafts small batch artisan beers in the
Fremont neighborhood of Seattle
using the very best local ingredients, worked closely with
Alaska to produce a variety of
blends to taste test 30,000 feet in the air before both companies
chose the bright orange, melon and tropical notes of the brewery's
India pale ale.
"'Cloud Cruiser' IPA is brewed with a select blend of malts and
Washington grown to stay fresh in
the air with you," said Matt
Lincecum, Fremont Brewing's Founder and Owner. "Fremont
crafted 'Cloud Cruiser' using years of experience providing beer to
Alaska's flights across the
country. Brewed Fresh to be Brought Fresh to you. Because Fresh
Beer Matters!"
The uniquely designed can showcases an Alaska Airlines 737-8 MAX
soaring among the clouds above a retro-inspired backdrop of
snow-capped mountains, trees and water synonymous with Washington state.
Alaska and Fremont creative
artists worked collaboratively from brainstorming ideas for the
co-branded can to the final drawing board.
"The collaboration between Alaska and Fremont is not just about the
artwork on the can, it is the story of two Seattle-based brands that share common values,
coming together to create a remarkable product we hope brings a
smile to our guests who drink it," said Jonny Mack, Alaska's studio creative manager. "We felt
that a national park inspired design with one of our aircraft, in
Alaska colors, speaks to our roots
in the Pacific Northwest. The creativity and thoughtfulness that
went into the design of this can is just another example of
bringing to life our value of 'Being Remarkable.' It's amazing to
be part of an Alaska Air first and I'll raise a can of 'Cloud
Cruiser' to many more!"
"It was a pleasure collaborating with the Alaska Airlines team
to develop the Cloud Cruiser can -- representing the iconic Alaska
Airlines plane and logo in the sunset sky against the background of
the Cascade Mountain range -- we had fun using every color we could
squeeze onto this can," said Dan
Stuckey, Fremont Brewing Graphics Manager.
For our media kit, including still images, click here.
About Fremont Brewing
We are a family-owned craft
brewery founded in 2009. We brew small-batch artisan beers for your
life's adventures, made with the best local ingredients we can
find. We do our best each and every day to meet you at your
best…Because Beer Matters!
About Alaska Airlines
Alaska Airlines and our regional
partners serve more than 120 destinations across the United States, the Bahamas, Belize, Canada, Costa
Rica, Guatemala and
Mexico. We offer our guests a
premium flying experience with award-winning customer service and
an industry-leading loyalty program, Mileage Plan. With our fellow
oneworld Alliance members and additional global partners,
our guests have more choices than ever to purchase, earn or redeem
on alaskaair.com across 30 airlines and more than 1,000
worldwide destinations. Learn more about Alaska at news.alaskaair.com and
follow @alaskaairnews for news and stories. Alaska Airlines
and Horizon Air are subsidiaries of Alaska Air Group.
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SOURCE ALASKA AIRLINES