- Members are rewarded sooner at new milestones and can choose
from various perks
- Members can rack up elite-qualifying miles to reach
milestones and status when they redeem award travel, make credit
card purchases and more
- We'll offer new options for earning and redeeming worldwide
with our global partners
- As Alaska and Hawaiian
Airlines combine, a new single loyalty program is on the
horizon
SEATTLE, Oct. 16,
2024 /PRNewswire/ -- The most generous loyalty
program in the industry is about to reward our members with even
more. Beginning in January, Alaska Airlines' award-winning Mileage
Plan is launching elevated benefits, choices and enhancements that
make it faster than ever to secure elite status. As members rack up
elite-qualifying miles next year in new ways, they can choose the
perks they care about the most when reaching new milestones, along
with new options to earn and redeem miles for traveling the
globe.
"We're on a multi-year journey to make the industry's most
generous loyalty program even more rewarding," said Brett Catlin, vice president of loyalty,
alliances and sales at Alaska Airlines. "In 2025, Mileage Plan
members will have access to all-new, more frequent perks along with
expanded ways to earn elite status, including on award travel. As
we invest in a single loyalty platform with Hawaiian Airlines,
there is even more to come later in the year."
In September, Hawaiian Airlines officially joined Alaska
Airlines, beginning our journey of maintaining both beloved brands
– a first for a U.S. airline. We're working on enhancements as
Alaska and Hawaiian combine,
including a new single loyalty program. Even now, our guests can
take advantage of benefits: Miles can be transferred between
Alaska and Hawaiian loyalty
accounts at a 1:1 ratio for no charge, and flights on both airlines
can be purchased on both websites. In November, Hawaii residents can start signing up for a
new travel program with exclusive discounts and benefits.
All Mileage Plan members can hit milestone moments
As our members earn elite-qualifying miles (EQMs) in 2025, they
can choose from a selection of perks when they hit various EQM
milestones between elite status levels. With milestones starting at
just 10,000 EQMs, these perks are accessible to a broader range of
Mileage Plan members – not just those who have elite status.
At each milestone, members choose the reward that means the most
to them – perks that include bonus miles, lounge access, trying an
elevated status for a trip, rollover EQMs, and access to exclusive
events and unique experiences. Additional milestones happen at
30,000; 55,000; 85,000; 150,000; 200,000 and 250,000
elite-qualifying miles on the journey to MVP (20,000 EQMs); MVP
Gold (40,000 EQMs); MVP Gold 75K and
MVP Gold 100K status levels.
Soar to elite status with even more ways to earn EQMs
Mileage Plan members achieve elite status quicker than on any
other airline. Now we're introducing even more ways to secure perks
and status by earning valuable EQMs – in the air and on the ground.
Don't forget: With Alaska, Hawaiian and our global partners,
members receive at least 100% of their miles flown when flights are
purchased at alaskaair.com or on our app, and those miles are
counted as EQMs*. Starting Jan. 1,
2025, here are the new ways our guests can earn EQMs:
- Award travel redemptions: Traveling the world is getting
more rewarding. When members fly on an award trip with us or our
global partners, they'll earn elite-qualifying miles based on the
distance flown. All award trips flown on or after Jan. 1, 2025, will earn EQMs. We'll begin posting
those EQMs to members' accounts starting this spring.
- For example, a guest redeems a roundtrip award ticket between
Seattle and Tokyo-Narita
which covers 9,538 miles. That translates to earning 9,538 EQMs – a
sizable leap toward attaining elite status or the next
milestone.
- The Alaska Airlines Visa® card: In 2025, cardholders
will earn one elite-qualifying mile for every $3 spent on qualified purchases (up to 30,000
EQMs). No sign-up is needed – we'll take care of it.
- Earn more with our eligible, everyday travel partners:
Members can earn 1,000 EQMs for every 3,000 miles earned with our
growing number of eligible non-airline partners. Just think: All
those Mileage Plan miles earned taking Lyft rides can get you to
elite status quicker.
- Rollover EQMs as a milestone choice: When hitting the
85,000 elite-qualifying miles milestone, a new perk is the ability
to roll over 10,000 EQMs to the following year – offering a head
start to keeping status.
Go global with new options for earning and redeeming
We proudly partner with 30 domestic and international airlines,
including our fellow oneworld Alliance members. We can take
our guests to more than 1,200 destinations around the world. In
2025, we're streamlining how miles are earned and redeemed with our
partners:
- We've simplified how to earn miles with our global
partners: When a flight is booked with one of our 23 book
direct partners at alaskaair.com – flights for other airlines that
can be purchased directly on our website or through our app –
members always earn 100% of the miles they fly*. For travel in a
premium cabin on any of our partners, the earning of miles gets
even greater starting next year: 150% mileage bonus of the distance
flown in Premium Economy, 250% in Business Class and up to 350% in
International First Class. That's a mountain of miles. Get more
details here.
- We're adding multi-carrier redemptions: Rolling out this
winter, members can mix and match from our global partners to
travel around the world. For example, a journey can combine an
American Airlines flight and a British Airways flight for a dream
trip to Rome. We'll begin
multi-carrier redemptions on flights between the U.S. and
Europe, and then expand to other
regions and partners throughout next year.
- Use miles for exclusive events: Coming in 2025, we'll
offer members access to Extras – an opportunity to redeem miles on
exclusive experiences and events.
- Travel the globe with fewer miles: We'll offer
additional Global Getaways in 2025 to international destinations.
These seasonal discounts on award redemptions can take you farther
for less. Since last April, we've helped our members save nearly 50
million miles with Global Getaways.
Upgrades for loyalty
We're making upgrades better for our members and their travel
companions. Later in 2025, we'll prioritize our upgrade waitlist
based on a member's recent and long-term loyalty:
- Million Milers will receive the highest priority within their
tier. After Million Milers, guests will be prioritized by how many
elite-qualifying miles they've earned – not by how much they paid
for their ticket.
- With these changes, a guest with an MVP member will now be
eligible for complimentary, space-available upgrades when traveling
on the same reservation.
- Members with upgrade certificates will also be the first to
know when confirmable upgrade space opens for their flight. We'll
send them an alert so they won't miss out.
Learn more about the new enhancements to our Mileage Plan
program here.
*Saver or basic economy tickets are excluded.
The Alaska Airlines credit card program is issued and
administered by Bank of America, N.A. Visa is a registered
trademark of Visa International Service Association and is used by
the issuer pursuant to license from Visa U.S.A. Inc.
About Alaska Air Group
Alaska Air Group, Inc. is based
in Seattle and comprised of
subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air
and McGee Air Services. With our recent acquisition of Hawaiian
Airlines, we now serve more than 140 destinations throughout
North America, Central America, Asia and across the Pacific. We are committed
to safety, remarkable customer care, operational excellence,
financial performance and sustainability. Alaska Airlines is a
member of the oneworld Alliance. With oneworld and
our additional global partners, our guests have more choices than
ever to purchase, earn or redeem on alaskaair.com across 30
airlines and more than 1,000 worldwide destinations. Book travel
throughout the Pacific on Hawaiian Airlines at
hawaiianairlines.com. Learn more about Alaska Airlines at
news.alaskaair.com and Hawaiian Airlines at
newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on
the New York Stock Exchange (NYSE) as "ALK."
View original content to download
multimedia:https://www.prnewswire.com/news-releases/alaska-airlines-supercharges-mileage-plan-for-2025-with-enhanced-benefits-and-choices-including-new-ways-to-earn-elite-status-faster-than-ever-302277273.html
SOURCE ALASKA AIRLINES