Outlines Artificial Intelligence Principles
for Development
Asana, Inc. (NYSE: ASAN)(LTSE: ASAN), a leading work management
platform, announced its latest product capabilities focused on
generative artificial intelligence.
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the full release here:
https://www.businesswire.com/news/home/20230601005825/en/
With goal-based resource management,
Asana monitors and intelligently surfaces resource recommendations
based on team capacity and changing business needs to accelerate
decision-making. (Graphic: Business Wire)
Launched today, Asana Intelligence makes enterprise AI
capabilities core to Asana’s work management platform, powering
organizations to accelerate decision-making, improve productivity,
and focus on what matters. Leveraging the Asana Work Graph®️, the
essential foundation for facilitating human and AI collaboration,
leaders will get real-time clarity into team, project, and business
health, empowering organizations to make faster, more informed
decisions. With Asana Intelligence, teams become more productive
and gain the edge needed to accelerate their missions and business
outcomes.
“Asana was made for this moment. We’ve been laying our AI
foundation and product building blocks for years, and the recent
developments in AI play right into our core strengths,” said Dustin
Moskovitz, Co-Founder and Chief Executive Officer, Asana. “Asana is
an AI-first product now and we intend to help customers maximize
impact by weaving AI into the fabric of our architecture. We see a
future where AI and human ingenuity combine to radically improve
the lives of individuals and how teams work together, unleashing
the full potential of every business and organization.”
Asana Intelligence Powers Human-AI Collaboration
With these latest product introductions, Asana Intelligence will
support individuals and teams to do their best work and drive focus
on what matters. Only Asana combines the power of artificial
intelligence with the Asana Work Graph®️, a rich, connected map of
an organization's work data, to amplify the impact of teams. Asana
Intelligence enables companies to:
Accelerate decision-making
- Goal-based resource management: Monitors and intelligently
surfaces resource recommendations to hit goals based on team
capacity and changing business priorities.
- (Now available in beta) Health check: Identifies unseen issues
and roadblocks, enabling efficient progress toward company
objectives.
Improve productivity
- Self-optimizing workflows: Creates automated plans based on
goals; suggests and implements workflow improvements to achieve
results faster.
- (Now available in beta) Writing assistant: Enhances
communication clarity and tone.
- (Now available in beta) Instant summaries: Transcribes and
summarizes action items and highlights from meetings, tasks, and
comment threads.
Maximize impact
- (Now available in beta) Ask Asana anything: Offers timely
answers and insights on projects without additional meetings.
- (Now available in beta) Work organizer: Auto-generates custom
fields, smart rules, and suggestions to add structure to
projects.
Asana is quickly building in-product AI capabilities with new
LLM features, powered by OpenAI, now available to customers in a
closed beta.
“I'm incredibly excited about our participation in the Asana
Intelligence beta and the possibilities it will unlock for our
teams at Benevity,” said Rob Woolley, VP of Technology Operations,
Benevity. “These capabilities will enable us to work more
efficiently than ever, allowing us to better fulfill our mission of
powering purpose-driven business.”
Asana AI Principles
Additionally, Asana has codified a set of artificial
Intelligence principles that guide its research and development
efforts.
As a company we are committed to using AI in service of helping
humanity thrive. This includes ensuring AI safety and transparency
in practice and in product. Achieving this vision for the
application of AI requires meaningful co-creation between Asana,
our customers, and our partners.
Asana’s Five Guiding Principles for human-centered AI
- AI should help people achieve their goals: We focus on
helping individuals and teams achieve their goals and helping
organizations deliver on their mission faster. AI should be used in
service of augmenting, supporting, and celebrating people’s
contributions like never before. Humans should always set the
destination; AI is a tool to help them get there.
- We design for human + AI teams: AI has joined the team.
We see enormous potential for AI to help teams to work together
more effectively and efficiently. We will prioritize our efforts
towards fostering the right workflows and partnerships between
people and AI—catalyzing human-AI teamwork and ultimately
empowering people.
- People are accountable for decisions: With Asana, AI
will assist and enhance human decision-making. However, we believe
accountability rests with people and will design our product
accordingly. We also believe in providing people with choice and
control over the role of AI in their work.
- We are committed to safety—in the short and long run: We
believe AI will be transformative for humanity and for our mission,
but we will balance speed with responsibility. In the near term, we
will prioritize safety and security with AI providers. And we'll
take the same approach while developing AI solutions. In the long
run, we are motivated to ensure AI remains aligned with human
values and objectives in Asana.
- We promote transparency, in practice and in product: We
commit to being open and clear about our partnerships, security,
data collection, data protection, and management practices.
Transparency is also fundamental to our product ethos. We will
build solutions that lead AI and humans alike to unpack their
thinking and assumptions in order to strengthen our collective
thought processes, foster trust, and build on each other’s
ideas.
To learn more and see Asana Intelligence in action, join the
live demo waitlist.
About Asana
Asana helps organizations orchestrate their work, from small
projects to strategic initiatives. Headquartered in San Francisco,
CA, Asana has millions of users in over 200 countries and
territories. Global customers such as Amazon, Affirm, Japan
Airlines, and Sky rely on Asana to manage everything from company
objectives to digital transformation to product launches and
marketing campaigns. For more information, visit www.asana.com.
Forward-Looking Statements
This press release contains “forward-looking” statements within
the meaning of the Private Securities Litigation Reform Act of 1995
that are based on management’s beliefs and assumptions and on
information currently available to management. Forward-looking
statements include, but are not limited to, statements about our
ability to execute on our current strategies, our technology and
brand position, expected benefits of our offerings, Asana’s market
position, and potential market opportunities. Forward-looking
statements generally relate to future events or Asana’s future
financial or operating performance. Forward-looking statements
include all statements that are not historical facts and in some
cases can be identified by terms such as “anticipate,” “expect,”
“intend,” “plan,” “believe,” “continue,” “could,” “potential,”
“may,” “will,” “goal,” or similar expressions and the negatives of
those terms. However, not all forward-looking statements contain
these identifying words. Forward-looking statements involve known
and unknown risks, uncertainties and other factors, including
factors beyond Asana’s control, that may cause Asana’s actual
results, performance or achievements to be materially different
from any future results, performance or achievements expressed or
implied by the forward-looking statements. These risks include, but
are not limited to, risks and uncertainties related to: Asana’s
ability to achieve future growth and sustain its growth rate,
Asana’s ability to attract and retain customers and increase sales
to its customers, Asana’s ability to develop and release new
products and services and to scale its platform, including the
successful integration of artificial intelligence, Asana’s ability
to increase adoption of its platform through Asana’s self-service
model, Asana’s ability to maintain and grow its relationships with
strategic partners, the highly competitive and rapidly evolving
market in which Asana participates, Asana’s international expansion
strategies, and the impact of the COVID-19 pandemic and broader
macroeconomic conditions.
Further information on risks that could cause actual results to
differ materially from forecasted results or anticipated impact are
included in Asana’s filings with the SEC, including Asana’s Annual
Report on Form 10-K for the year ended January 31, 2023 and
subsequent filings with the SEC. Any forward-looking statements
contained in this press release are based on assumptions that Asana
believes to be reasonable as of this date. Except as required by
law, Asana assumes no obligation to update these forward-looking
statements, or to update the reasons if actual results differ
materially from those anticipated in the forward-looking
statement.
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version on businesswire.com: https://www.businesswire.com/news/home/20230601005825/en/
Stephanie Hess press@asana.com
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