false000110121500011012152024-01-252024-01-25

SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
Date of report (Date of earliest event reported):
January 25, 2024
Image_0.jpg
BREAD FINANCIAL HOLDINGS, INC.
(Exact Name of Registrant as Specified in Charter)
Delaware001-1574931-1429215
(State or Other Jurisdiction
of Incorporation)
(Commission
File Number)
(IRS Employer
Identification No.)
3095 LOYALTY CIRCLE
COLUMBUSOhio 43219
(Address and Zip Code of Principal Executive Offices)
(614729-4000
(Registrant’s Telephone Number, including Area Code)
NOT APPLICABLE
(Former name or former address, if changed since last report)☐
Check the appropriate box below if the Form 8-K is intended to simultaneously satisfy the filing obligation of the Registrant under any of the following provisions:
Written communications pursuant to Rule 425 under the Securities Act
Soliciting material pursuant to Rule 14a-12 under the Exchange Act
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act
Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading symbolName of each exchange on which registered
Common Stock, par value $0.01 per shareBFHNYSE
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company   
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.    [  ]





Item 2.02 Results of Operations and Financial Condition.

On January 25, 2024, Bread Financial Holdings, Inc. (the “Company”) issued a press release regarding its results of operations for the fourth quarter and fiscal year ended December 31, 2023 (the “Q4 2023 Earnings Release”). A copy of the Q4 2023 Earnings Release is furnished as Exhibit 99.1 hereto.

Item 7.01 Regulation FD Disclosure.

In connection with the Q4 2023 Earnings Release, on January 25, 2024, the Company made available an investor presentation that may be used by the Company’s senior management during meetings and calls with analysts, investors and other market participants, a copy of which is furnished as Exhibit 99.2 hereto and is posted on the Company’s website at www.breadfinancial.com on the “Investors” page under “Events & Presentations.” Information on the Company’s website does not constitute a part of this Current Report on Form 8-K.


Item 8.01 Other Events.

On January 25, 2024, the Company issued a press release announcing that the Board of Directors of the Company has declared a quarterly cash dividend of $0.21 per share of common stock, payable on March 15, 2024 to stockholders of record at the close of business on February 9, 2024. A copy of the press release announcing the quarterly dividend is attached as Exhibit 99.3 hereto.
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits

Exhibit No.Document Description
Press Release dated January 25, 2024 announcing the Company’s results of operations for the fourth quarter and fiscal year ended December 31, 2023.
Investor Presentation dated January 25, 2024.
Press Release dated January 25, 2024 announcing the Company’s quarterly dividend.
104Cover Page Interactive Data File (embedded within the Inline XBRL document).

Note: Except for the information in Item 8.01 hereof (including Exhibit 99.3 hereto), the information contained in this report (including Exhibits 99.1 and 99.2) shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, except as expressly set forth by specific reference in such a filing.



SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
Bread Financial Holdings, Inc.
Date: January 25, 2024By:/s/ Joseph L. Motes III
Joseph L. Motes III
Executive Vice President, Chief
Administrative Officer, General
Counsel and Secretary

Bread Financial | January 25, 2024 1 "Throughout 2023 we continued to execute on our strategic initiatives by strengthening our balance sheet and optimizing data and technology, while strategically investing to capture future growth opportunities. We achieved significant progress reducing our parent debt, including paying down approximately $500 million in unsecured borrowings during the year. Additionally, we successfully refinanced our term loan and revolving line of credit, obtained inaugural Holding Company issuer credit ratings, and subsequently completed our first unsecured debt offering as a rated issuer in December. These actions, coupled with strong cash flow generation and disciplined capital allocation, improved the Company's financial flexibility and capital ratios, further fortifying our balance sheet and positioning Bread Financial for continued success. "During 2023, we launched and renewed several key brand partner relationships. Our iconic new card brand partners this year included Dell Technologies and The New York Yankees, and we were pleased to renew many partner relationships including our long-standing relationship with Signet. Importantly, our top five partner contracts are currently secured through 2028, and more than 85% of our current loan portfolio is secured through 2025. Our continued success reflects the dedication of our associates, our nimble, customer-first approach, and our enhanced technology capabilities. "From a macroeconomic perspective, uncertainty around future economic conditions, persistent inflation, and higher interest rates weighed on consumers, leading to pressure on our 2023 results. In this environment, we have continued to experience a moderation in consumer spending driven primarily by consumer prudence and our proactive credit tightening. As we enter 2024, we remain disciplined on credit risk management given further economic pressures that affect consumer spending and payment capacity. "In anticipation of the CFPB's final rule on credit card late fees, we are proactively implementing our plans intended to address the changes in regulation, which if left unmitigated would have a significant impact on our business. We are engaged with our brand partners regarding necessary mitigating actions and expect to implement many of these actions prior to the final rule becoming effective. Additionally, we continue to strategically diversify our business to be less reliant on late fees with the growth of our co-brand and proprietary products and our improved credit profile. We expect the rule to be challenged in court. "Our seasoned leadership team remains focused on generating strong returns through prudent capital and risk management, reflecting our unwavering commitment to drive sustainable, profitable growth and build long-term value for our stakeholders." - Ralph Andretta, president and chief executive officer Fourth quarter 2023 Full year 2023 ($ in millions, except per share amounts) Total company Continuing operations Total company Continuing operations Net income $43 $45 $718 $737 Earnings per diluted share $0.87 $0.90 $14.34 $14.74 Bread Financial reports fourth quarter and full year 2023 results CEO COMMENTARY COLUMBUS, Ohio, January 25, 2024 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions, today announced financial results for the fourth quarter and full year ended December 31, 2023. • Relative to the fourth quarter of 2022: • Average credit card and other loans decreased 8%, due to both the sale of the BJ's portfolio and strategic credit tightening, partially offset by new partner growth. • Revenue decreased $16 million, or 2%, while net income increased $177 million. • Common equity tier 1 capital ratio increased 350 basis points. • Tangible book value per share increased $14.28, or 49%. • Fourth quarter delinquency rate of 6.5% and net loss rate was 8.0%. • Completed offering of $600 million senior notes due 2029, the first as a rated issuer, in December 2023; given strong investor demand, reopened the offering in January 2024, issuing an additional $300 million. $18.3B 4Q23 Average loans $1,017MM 4Q23 Revenue 12.2% Common equity tier 1 capital ratio $43.70 Tangible book value per share Exhibit 99.1


 
Bread Financial | January 25, 2024 2 "Our fourth quarter financial results highlight our focus on prudent growth and expense discipline, as expenses decreased 6% year-over- year. PPNR grew year-over-year for the eleventh consecutive quarter reflecting our ability to deliver sustainable growth. As expected, fourth quarter net interest margin decreased sequentially reflecting seasonality and higher reversals of interest and fees due to higher gross credit losses in the quarter. As we had guided, expenses were higher sequentially as a result of seasonal increased marketing spend and elevated employee benefit costs in the fourth quarter. "Credit sales and loan growth were impacted by a moderation in consumer spending, the sale of the BJ's Wholesale Club portfolio in early 2023, as well as our continued responsible tightening of underwriting and credit lines given ongoing consumer payment pressures and the resumption of student loan payments. "We further strengthened our balance sheet, highlighted by 18% growth in direct-to-consumer deposit balances versus the fourth quarter of 2022. Additionally, we continued to build capital with our common equity tier 1 (CET1) capital ratio increasing 350 basis points year-over- year to 12.2%. Also during the fourth quarter of 2023, we completed an offering of $600 million senior unsecured notes due 2029, our first as a rated issuer, which we opportunistically upsized to $900 million in January 2024. By executing on our parent debt reduction plan, we paid down approximately $500 million of parent unsecured debt in 2023 and an additional $100 million in the first quarter of 2024. "From a credit perspective, our fourth quarter 2023 results were fairly consistent with our expectations. We expect our net loss rate to peak in the first half of 2024 with each of the first two quarters of the year in the mid to high 8% range due to continued consumer payment pressures and reduced loan growth. "Our reserve rate decreased from 12.3% in the third quarter of 2023 to 12.0% as transactor balances increased seasonally in the fourth quarter. We expect the first quarter 2024 reserve rate to return to approximately third quarter 2023 levels as transactor balances are paid down. We will maintain conservative economic scenario weightings in our credit reserve modeling and believe our loan loss reserve provides a margin of protection in this challenging macroeconomic environment. "Since the proposed CFPB late fee rule changes were announced last February, we have been engaged with our brand partners and actioning on plans designed to limit the impact of the final rule on our respective businesses. These actions, which could impact various components of our loan portfolio pricing and size over time, may include increased APRs and other fee-based pricing actions, certain underwriting adjustments, changes in brand partner program economics, and continued product diversification strategies. Given the timeframe required for certain of our actions to fully affect our existing portfolio, we expect the net impact to lessen over time. We remain committed to driving sustainable, profitable growth and long-term value for our stakeholders. "We are pleased with our significant financial progress in 2023 and remain focused on driving continued success." - Perry Beberman, executive vice president and chief financial officer 2024 full year outlook • "Our 2024 outlook reflects slower sales growth as a result of ongoing strategic credit tightening and continued moderation in consumer spending, both of which will pressure loan growth and the net loss rate. In addition, our 2024 outlook assumes multiple interest rate decreases by the Federal Reserve, which will pressure total net interest income. At this time, our outlook does not factor in the potential impacts of the proposed CFPB late fee rule. • Average loan growth: "Based on our current economic outlook, ongoing strategic credit tightening actions, higher gross credit losses, and visibility into our pipeline, we expect 2024 average credit card and other loans to be down low-single digits relative to 2023. Excluding the sold BJ's portfolio, we expect average loans to be up low-single digits. • Total revenue: "Total revenue growth for 2024, excluding gains on portfolio sales, is anticipated to be down low to mid-single digits, with a full year net interest margin lower than 2023 reflecting higher reversals of interest and fees due to expected higher gross credit losses, declining interest rates, and a continued shift in product mix to co-brand and proprietary products. While not included in our 2024 outlook, assuming a hypothetical October 1, 2024 effective date, if the CFPB credit card late fee rule were to be implemented as proposed, our current estimate is that the rule would reduce fourth quarter total revenue by approximately 25% relative to the fourth quarter of 2023, net of mitigation actions we will proactively implement. Once the final rule is published, we will take further mitigating actions with our partners. As these actions mature over time, the net impact of the rule will lessen. • Total expenses: "As a result of efficiencies gained from ongoing investments in technology modernization and digital advancement, along with disciplined expense management, we aim to deliver nominal positive operating leverage for 2024. • Net loss rate: "We expect a net loss rate in the low 8% range for 2024. Our outlook is inclusive of continued inflationary pressure on consumers' ability to pay, our ongoing strategic credit tightening actions, and expected slower loan growth. • Effective tax rate: "We expect our full year normalized effective tax rate to be in the range of 25% to 26%, with quarter-over-quarter variability due to the timing of certain discrete items." CFO COMMENTARY


 
Bread Financial | January 25, 2024 3 Continuing operations(1) Quarter ended December 31, Year ended December 31, ($ in millions, except per share amounts) 2023 2022 Change 2023 2022 Change Total net interest and non-interest income (“Revenue”) $ 1,017 $ 1,033 (2%) $ 4,289 $ 3,826 12% Net principal losses $ 367 $ 312 18% $ 1,365 $ 968 41% Reserve build (release) $ 115 $ 380 (70%) $ (136) $ 626 nm Provision for credit losses $ 482 $ 692 (30%) $ 1,229 $ 1,594 (23%) Total non-interest expenses $ 516 $ 548 (6%) $ 2,092 $ 1,932 8% Income (loss) from continuing operations before income taxes $ 19 $ (207) nm $ 968 $ 300 nm Income (loss) from continuing operations $ 45 $ (134) nm $ 737 $ 224 nm Income (loss) from continuing operations per diluted share $ 0.90 $ (2.68) nm $ 14.74 $ 4.47 nm Weighted average shares outstanding – diluted 49.6 50.0 50.0 50.0 Pretax pre-provision earnings (PPNR)* $ 501 $ 485 3% $ 2,197 $ 1,894 16% Less: Gain on portfolio sale $ — $ — —% $ (230) $ — nm PPNR less gain on portfolio sale* $ 501 $ 485 3% $ 1,967 $ 1,894 4% PPNR* $485MM $501MM 4Q22 4Q23 Revenue $1,033MM $1,017MM 4Q22 4Q23 -2% Key operating and financial metrics Credit metrics (1) Excludes amounts associated with our former LoyaltyOne segment and our former Epsilon segment which previously have been disclosed as discontinued operations and classified accordingly. * PPNR and PPNR less gain on portfolio sale are non-GAAP financial measures. See “Non-GAAP Financial Measures” and "Reconciliation of GAAP to Non- GAAP Financial Measures". Note: Starting with 3Q22 through 2Q23, the Delinquency and Net loss rates were impacted by the transition of our credit card processing services in June 2022. nm – Not meaningful, denoting a variance of 100 percent or more. Diluted EPS Credit sales $10.2B $7.8B 4Q22 4Q23 -23% Net loss rate 6.3% 8.0% 4Q22 4Q23 Delinquency rate 5.5% 6.5% 4Q22 4Q23 Total company $(2.68) $0.87 4Q22 4Q23 Continuing ops. $(2.68) $0.90 4Q22 4Q23 +100 bps +170 bps +3% (1)


 
Bread Financial | January 25, 2024 4 Fourth quarter 2023 compared with fourth quarter 2022 – continuing operations • Credit sales were $7.8 billion for the fourth quarter of 2023, a decrease of $2.4 billion, or 23%, reflecting the sale of the BJ's Wholesale Club portfolio in late February 2023, ongoing strategic credit tightening, and moderating consumer spending, partially offset by new partner growth. • Average and end-of-period credit card and other loans were $18.3 billion and $19.3 billion, respectively, down 8% and 10%, respectively. These decreases were driven by the decline in credit sales and contributing factors noted above. • Revenue decreased $16 million, or 2%, driven by lower late fee revenue, higher interest expense, and higher reversals of interest and fees resulting from higher gross credit losses, partially offset by higher finance charge yields and non- interest income. • Total non-interest expenses decreased $32 million, or 6%, as card and processing expenses decreased $23 million, or 20%; marketing expenses decreased $10 million, or 17%; and depreciation and amortization expenses decreased $10 million, or 30%; partially offset by employee compensation and benefit costs which increased $13 million, or 6%. • Income from continuing operations increased $179 million driven primarily by a lower reserve build. • PPNR, a non-GAAP financial measure, increased $16 million, or 3%. • The delinquency rate of 6.5% increased from 5.5% in the fourth quarter of 2022 and increased from 6.3% sequentially. • The net loss rate of 8.0% increased from 6.3% in the fourth quarter of 2022 and increased from 6.9% sequentially. • CET1 of 12.2% increased from 8.7% in the fourth quarter of 2022. Contacts Investor Relations: Brian Vereb (brian.vereb@breadfinancial.com) Susan Haugen (susan.haugen@breadfinancial.com) Media Relations: Rachel Stultz (rachel.stultz@breadfinancial.com)


 
Bread Financial | January 25, 2024 5 Forward-looking statements This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements give our expectations or forecasts of future events and can generally be identified by the use of words such as “believe,” “expect,” “anticipate,” “estimate,” “intend,” “project,” “plan,” “likely,” “may,” “should” or other words or phrases of similar import. Similarly, statements that describe our business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. Examples of forward-looking statements include, but are not limited to, statements we make regarding, and the guidance we give with respect to, our anticipated operating or financial results, future financial performance and outlook, future dividend declarations, and future economic conditions. We believe that our expectations are based on reasonable assumptions. Forward-looking statements, however, are subject to a number of risks and uncertainties that are difficult to predict and, in many cases, beyond our control. Accordingly, our actual results could differ materially from the projections, anticipated results or other expectations expressed in this release, and no assurances can be given that our expectations will prove to have been correct. Factors that could cause the outcomes to differ materially include, but are not limited to, the following: macroeconomic conditions, including market conditions, inflation, rising interest rates, unemployment levels and the increased probability of a recession, and the related impact on consumer payment rates, savings rates and other behavior; global political and public health events and conditions, including ongoing wars and military conflicts; future credit performance, including the level of future delinquency and write-off rates; the loss of, or reduction in demand from, significant brand partners or customers in the highly competitive markets in which we compete; the concentration of our business in U.S. consumer credit; inaccuracies in the models and estimates on which we rely, including the amount of our Allowance for credit losses and our credit risk management models; the inability to realize the intended benefits of acquisitions, dispositions and other strategic initiatives; our level of indebtedness and ability to access financial or capital markets; pending and future legislation, regulation, supervisory guidance, and regulatory and legal actions, including, but not limited to, those related to financial regulatory reform and consumer financial services practices, as well as any such actions with respect to late fees, interchange fees or other charges; impacts arising from or relating to the transition of our credit card processing services to third party service providers that we completed in 2022; failures or breaches in our operational or security systems, including as a result of cyberattacks, unanticipated impacts from technology modernization projects or otherwise; and any tax liability, disputes or other adverse impacts arising out of or relating to the spinoff of our former LoyaltyOne segment or the bankruptcy filings of Loyalty Ventures Inc. and certain of its subsidiaries. In addition, a final CFPB rule is anticipated in the coming months that, if adopted as proposed and absent a successful legal challenge, will place significant limits on credit card late fees, which would have a significant impact on our business and results of operations for at least the short term and, depending on the effectiveness of the mitigating actions that we may take in response to the final rule, potentially over the long term; we cannot provide any assurance as to when any such rule will be issued, the provisions or effective date of any such rule, the result of any challenges or other litigation relating to such rule, or our ability to mitigate or offset the impact of any such rule on our business and results of operations. The foregoing factors, along with other risks and uncertainties that could cause actual results to differ materially from those expressed or implied in forward-looking statements, are described in greater detail under the headings “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in our Annual Report on Form 10-K for the most recently ended fiscal year, which may be updated in Item 1A of, or elsewhere in, our Quarterly Reports on Form 10-Q filed for periods subsequent to such Form 10-K. Our forward- looking statements speak only as of the date made, and we undertake no obligation, other than as required by applicable law, to update or revise any forward-looking statements, whether as a result of new information, subsequent events, anticipated or unanticipated circumstances or otherwise. Non-GAAP financial measures We prepare our Consolidated Financial Statements in accordance with accounting principles generally accepted in the United States of America (GAAP). However, certain information included herein constitutes non-GAAP financial measures. Our calculations of non-GAAP financial measures may differ from the calculations of similarly titled measures by other companies. In particular, Pretax pre-provision earnings (PPNR) is calculated by increasing/decreasing Income from continuing operations before income taxes by the net provision/release in Provision for credit losses. PPNR less gain on portfolio sales then decreases PPNR by the gain on any portfolio sales in the period. We use PPNR and PPNR less gain on portfolio sales as metrics to evaluate our results of operations before income taxes, excluding the volatility that can occur within Provision for credit losses and the one-time nature of a gain on the sale of a portfolio. Tangible common equity over Tangible assets (TCE/TA) represents Total stockholders’ equity reduced by Goodwill and intangible assets, net, (TCE) divided by Tangible assets (TA), which is Total assets reduced by Goodwill and intangible assets, net. We use TCE/TA as a metric to evaluate the Company’s capital adequacy and estimate its ability to cover potential losses. Tangible book value per common share represents TCE divided by shares outstanding. We use Tangible book value per common share as a metric to estimate the Company’s potential value. We believe the use of these non-GAAP financial measures provide additional clarity in understanding our results of operations and trends. For a reconciliation of these non-GAAP financial measures to the most directly comparable GAAP measures, please see the “Reconciliation of GAAP to Non-GAAP Financial Measures”.


 
Bread Financial | January 25, 2024 6 Conference call / webcast information Bread Financial will host a conference call on Thursday, January 25, 2024, at 8:30 a.m. (Eastern Time) to discuss the company’s fourth quarter results. The conference call will be available via the internet at investor.breadfinancial.com. There will be several slides accompanying the webcast. Please go to the website at least 15 minutes prior to the call to register, download, and install any necessary software. The recorded webcast will also be available on the company’s website. About Bread Financial™ Bread Financial™ (NYSE: BFH) is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. The company creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth for its partners through a comprehensive suite of payment solutions that includes private label and co-brand credit cards and Bread Pay™ buy now, pay later products. Bread Financial also offers direct-to-consumer products that give customers more access, choice and freedom through its branded Bread Cashback™ American Express® Credit Card and Bread Savings™ products. Headquartered in Columbus, Ohio, Bread Financial is powered by its 7,500+ global associates and is committed to sustainable business practices. To learn more about Bread Financial, visit breadfinancial.com or follow us on Facebook, LinkedIn, Twitter and Instagram.


 
Bread Financial | January 25, 2024 7 Three months ended December 31, Twelve months ended December 31, 2023 2022 2023 2022 Interest income Interest and fees on loans $ 1,264 $ 1,290 $ 4,961 $ 4,615 Interest on cash and investment securities 48 35 184 69 Total interest income 1,312 1,325 5,145 4,684 Interest expense Interest on deposits 154 102 541 243 Interest on borrowings 83 93 338 260 Total interest expense 237 195 879 503 Net interest income 1,075 1,130 4,266 4,181 Non-interest income Interchange revenue, net of retailer share arrangements (91) (135) (335) (469) Gain on portfolio sale — — 230 — Other 33 38 128 114 Total non-interest income (58) (97) 23 (355) Total net interest and non-interest income 1,017 1,033 4,289 3,826 Provision for credit losses 482 692 1,229 1,594 Total net interest and non-interest income, after provision for credit losses 535 341 3,060 2,232 Non-interest expenses Employee compensation and benefits 220 207 867 779 Card and processing expenses 88 111 428 359 Information processing and communication 79 82 301 274 Marketing expenses 46 56 161 180 Depreciation and amortization 23 33 116 113 Other 60 59 219 227 Total non-interest expenses 516 548 2,092 1,932 Income (loss) from continuing operations before income taxes 19 (207) 968 300 Provision for income taxes (26) (73) 231 76 Income (loss) from continuing operations 45 (134) 737 224 (Loss) income from discontinued operations, net of income taxes (2) — (19) (1) Net income (loss) $ 43 $ (134) $ 718 $ 223 Basic income per share Income (loss) from continuing operations $ 0.91 $ (2.69) $ 14.79 $ 4.48 (Loss) income from discontinued operations $ (0.03) $ — $ (0.40) $ (0.01) Net income (loss) per share $ 0.88 $ (2.69) $ 14.39 $ 4.47 Diluted income per share Income (loss) from continuing operations $ 0.90 $ (2.68) $ 14.74 $ 4.47 (Loss) income from discontinued operations $ (0.03) $ — $ (0.40) $ (0.01) Net income (loss) per share $ 0.87 $ (2.68) $ 14.34 $ 4.46 Weighted average common shares outstanding Basic 49.3 49.9 49.8 49.9 Diluted 49.6 50.0 50.0 50.0 Pretax pre-provision earnings (PPNR)* $ 501 $ 485 $ 2,197 $ 1,894 Less: Gain on portfolio sale — — (230) — PPNR less gain on portfolio sale* $ 501 $ 485 $ 1,967 $ 1,894 BREAD FINANCIAL HOLDINGS, INC. UNAUDITED CONSOLIDATED STATEMENTS OF INCOME (In millions, except per share amounts) * PPNR and PPNR less gain on portfolio sale are non-GAAP financial measures. See “Non-GAAP Financial Measures” and "Reconciliation of GAAP to Non-GAAP Financial Measures".


 
Bread Financial | January 25, 2024 8 BREAD FINANCIAL HOLDINGS, INC. UNAUDITED CONSOLIDATED BALANCE SHEETS (In millions) December 31, 2023 December 31, 2022 ASSETS Cash and cash equivalents $ 3,590 $ 3,891 Credit card and other loans Total credit card and other loans 19,333 21,365 Allowance for credit losses (2,328) (2,464) Credit card and other loans, net 17,005 18,901 Investments 253 221 Property and equipment, net 167 195 Goodwill and intangible assets, net 762 799 Other assets 1,364 1,400 Total assets $ 23,141 $ 25,407 LIABILITIES AND STOCKHOLDERS' EQUITY Deposits Direct-to-consumer (retail) $ 6,454 $ 5,466 Wholesale and other 7,166 8,360 Total deposits 13,620 13,826 Debt issued by consolidated variable interest entities 3,898 6,115 Long-term and other debt 1,394 1,892 Other liabilities 1,311 1,309 Total liabilities 20,223 23,142 Total stockholders’ equity 2,918 2,265 Total liabilities and stockholders’ equity $ 23,141 $ 25,407 Shares of common stock outstanding 49.3 49.9


 
Bread Financial | January 25, 2024 9 Note: The unaudited Consolidated Statements of Cash Flows are presented reflecting the combined cash flows from continuing and discontinued operations. BREAD FINANCIAL HOLDINGS, INC. UNAUDITED CONSOLIDATED STATEMENTS OF CASH FLOWS (In millions) Twelve months ended December 31, 2023 2022 CASH FLOWS FROM OPERATING ACTIVITIES Net income $ 718 $ 223 Adjustments to reconcile net income to net cash provided by operating activities Provision for credit losses 1,229 1,594 Depreciation and amortization 116 113 Deferred income taxes (68) (245) Non-cash stock compensation 44 33 Amortization of deferred financing costs 26 24 Amortization of deferred origination costs 92 86 Gain on portfolio sale (230) — Change in other operating assets and liabilities Change in other assets 28 (134) Change in other liabilities — 87 Other 32 67 Net cash provided by operating activities 1,987 1,848 CASH FLOWS FROM INVESTING ACTIVITIES Change in credit card and other loans (1,154) (3,222) Proceeds from sale of credit card loan portfolio 2,499 — Purchase of credit card loan portfolio (473) (1,804) Net purchase of investments (36) (13) Other, including capital expenditures (48) (72) Net cash provided by (used in) investing activities 788 (5,111) CASH FLOWS FROM FINANCING ACTIVITIES Unsecured borrowings under debt agreements 1,401 218 Repayments/maturities of unsecured borrowings under debt agreements (1,882) (319) Debt issued by consolidated variable interest entities 2,592 4,248 Repayments/maturities of debt issued by consolidated variable interest entities (4,807) (3,587) Net (decrease) increase in deposits (209) 2,778 Payment of deferred financing costs (63) (13) Payment for capped call transactions (39) — Dividends paid (42) (43) Repurchase of common stock (35) (12) Other (2) (3) Net cash (used in) provided by financing activities (3,086) 3,267 Change in cash, cash equivalents and restricted cash (311) 4 Cash, cash equivalents and restricted cash at beginning of period 3,927 3,923 Cash, cash equivalents and restricted cash at end of period $ 3,616 $ 3,927


 
Bread Financial | January 25, 2024 10 BREAD FINANCIAL HOLDINGS, INC. RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES (In millions, except percentages) As of or for the three months ended December 31, As of or for the twelve months ended December 31, 2023 2022 Change 2023 2022 Change Pretax pre-provision earnings: Income (loss) from continuing operations before income taxes $ 19 $ (207) nm $ 968 $ 300 nm Provision for credit losses 482 692 (30%) 1,229 1,594 (23%) Pretax pre-provision earnings (PPNR) $ 501 $ 485 3% $ 2,197 $ 1,894 16% Less: Gain on portfolio sale — — —% (230) — nm PPNR less gain on portfolio sale $ 501 $ 485 3% $ 1,967 $ 1,894 4% Tangible common equity (TCE) Total stockholders’ equity 2,918 2,265 29% 2,918 2,265 29% Less: Goodwill and intangible assets, net (762) (799) (5%) (762) (799) (5%) Tangible common equity (TCE) $ 2,156 $ 1,466 47% $ 2,156 $ 1,466 47% Tangible assets (TA) Total assets 23,141 25,407 (9%) 23,141 25,407 (9%) Less: Goodwill and intangible assets, net (762) (799) (5%) (762) (799) (5%) Tangible assets (TA) $ 22,379 $ 24,608 (9%) $ 22,379 $ 24,608 (9%)


 
Bread Financial | January 25, 2024 11 BREAD FINANCIAL HOLDINGS, INC. UNAUDITED SUMMARY FINANCIAL HIGHLIGHTS (In millions, except per share amounts and percentages) As of or for the three months ended December 31, As of or for the twelve months ended December 31, 2023 2022 Change 2023 2022 Change Credit sales $ 7,802 $ 10,166 (23%) $ 28,900 $ 32,883 (12%) Average credit card and other loans $ 18,267 $ 19,820 (8%) $ 18,216 $ 17,768 3% End-of-period credit card and other loans $ 19,333 $ 21,365 (10%) $ 19,333 $ 21,365 (10%) End-of-period direct-to-consumer deposits $ 6,454 $ 5,466 18% $ 6,454 $ 5,466 18% Return on average assets(1) 0.8% (2.2%) 3.0% 3.3% 1.0% 2.3% Return on average equity(2) 6.2% (23.3%) 29.5% 27.1% 9.8% 17.3% Net interest margin(3) 19.6% 19.1% 0.5% 19.5% 19.2% 0.3% Loan yield(4) 27.7% 26.0% 1.7% 27.2% 26.0% 1.2% Efficiency ratio(5) 50.8% 53.1% (2.3%) 48.8% 50.5% (1.7%) Double leverage ratio(6) 123.9% 183.6% (59.7%) 123.9% 183.6% (59.7%) Common equity tier 1 capital ratio(7) 12.2% 8.7% 3.5% 12.2% 8.7% 3.5% Total risk-weighted assets(8) $ 20,140 $ 22,065 (8.7) % $ 20,140 $ 22,065 (8.7) % Tangible common equity / tangible assets ratio (TCE/TA)(9) 9.6% 6.0% 3.6% 9.6% 6.0% 3.6% Tangible book value per common share(10) $ 43.70 $ 29.42 48.5% $ 43.70 $ 29.42 48.5% Cash dividend per common share $ 0.21 $ 0.21 0.0% $ 0.84 $ 0.84 0.0% Payment rate(11) 14.5% 16.4% (1.9%) 14.5% 16.4% (1.9%) Delinquency rate(12) 6.5% 5.5% 1.0% 6.5% 5.5% 1.0% Net loss rate(12) 8.0% 6.3% 1.7% 7.5% 5.4% 2.1% Reserve rate 12.0% 11.5% 0.5% 12.0% 11.5% 0.5% (1) Return on average assets represents annualized Income from continuing operations divided by average Total assets. (2) Return on average equity represents annualized Income from continuing operations divided by average Total stockholders’ equity. (3) Net interest margin represents annualized Net interest income divided by average Total interest-earning assets. (4) Loan yield represents annualized Interest and fees on loans divided by Average credit card and other loans. (5) Efficiency ratio represents Total non-interest expenses divided by Total net interest and non-interest income. (6) Double leverage ratio represents Parent Company investment in subsidiaries divided by BFH consolidated equity. (7) The Common equity tier 1 capital ratio represents common equity tier 1 capital divided by total risk-weighted assets. (8) Total risk-weighted assets are generally measured by allocating assets, and specified off-balance sheet exposures, to various risk categories as defined by the Basel III standardized approach. (9) Tangible common equity (TCE) represents Total stockholders’ equity reduced by Goodwill and intangible assets, net. Tangible assets (TA) represents Total assets reduced by Goodwill and intangible assets, net. TCE/TA is a non-GAAP financial measure. (10) Tangible book value per common share represents TCE divided by shares outstanding and is a non-GAAP financial measure. (11) Payment rate represents consumer payments during the last month of the period, divided by the beginning-of-month Credit card and other loans, including held for sale in applicable periods. (12) Starting with 3Q22 through 2Q23, the Delinquency and Net loss rates were impacted by the transition of our credit card processing services in June 2022.


 
Bread Financial Fourth quarter and full year 2023 results January 25, 2024 © 2 0 2 2 B r e a d F i n a n c i a l | C o n f i d e n t i a l & P r o p r i e t a r y 1 Ralph Andretta | President & CEO Perry Beberman | EVP & CFO Exhibit 99.2


 
2©2024 Bread Financial Forward-looking statements This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements give our expectations or forecasts of future events and can generally be identified by the use of words such as “believe,” “expect,” “anticipate,” “estimate,” “intend,” “project,” “plan,” “likely,” “may,” “should” or other words or phrases of similar import. Similarly, statements that describe our business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. Examples of forward-looking statements include, but are not limited to, statements we make regarding, and the guidance we give with respect to, our anticipated operating or financial results, future financial performance and outlook, future dividend declarations, and future economic conditions. We believe that our expectations are based on reasonable assumptions. Forward-looking statements, however, are subject to a number of risks and uncertainties that are difficult to predict and, in many cases, beyond our control. Accordingly, our actual results could differ materially from the projections, anticipated results or other expectations expressed in this release, and no assurances can be given that our expectations will prove to have been correct. Factors that could cause the outcomes to differ materially include, but are not limited to, the following: macroeconomic conditions, including market conditions, inflation, rising interest rates, unemployment levels and the increased probability of a recession, and the related impact on consumer payment rates, savings rates and other behavior; global political and public health events and conditions, including ongoing wars and military conflicts; future credit performance, including the level of future delinquency and write-off rates; the loss of, or reduction in demand from, significant brand partners or customers in the highly competitive markets in which we compete; the concentration of our business in U.S. consumer credit; inaccuracies in the models and estimates on which we rely, including the amount of our Allowance for credit losses and our credit risk management models; the inability to realize the intended benefits of acquisitions, dispositions and other strategic initiatives; our level of indebtedness and ability to access financial or capital markets; pending and future legislation, regulation, supervisory guidance, and regulatory and legal actions, including, but not limited to, those related to financial regulatory reform and consumer financial services practices, as well as any such actions with respect to late fees, interchange fees or other charges; impacts arising from or relating to the transition of our credit card processing services to third party service providers that we completed in 2022; failures or breaches in our operational or security systems, including as a result of cyberattacks, unanticipated impacts from technology modernization projects or otherwise; and any tax liability, disputes or other adverse impacts arising out of or relating to the spinoff of our former LoyaltyOne segment or the bankruptcy filings of Loyalty Ventures Inc. and certain of its subsidiaries. In addition, a final CFPB rule is anticipated in the coming months that, if adopted as proposed and absent a successful legal challenge, will place significant limits on credit card late fees, which would have a significant impact on our business and results of operations for at least the short term and, depending on the effectiveness of the mitigating actions that we may take in response to the final rule, potentially over the long term; we cannot provide any assurance as to when any such rule will be issued, the provisions or effective date of any such rule, the result of any challenges or other litigation relating to such rule, or our ability to mitigate or offset the impact of any such rule on our business and results of operations. The foregoing factors, along with other risks and uncertainties that could cause actual results to differ materially from those expressed or implied in forward-looking statements, are described in greater detail under the headings “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in our Annual Report on Form 10-K for the most recently ended fiscal year, which may be updated in Item 1A of, or elsewhere in, our Quarterly Reports on Form 10-Q filed for periods subsequent to such Form 10-K. Our forward-looking statements speak only as of the date made, and we undertake no obligation, other than as required by applicable law, to update or revise any forward- looking statements, whether as a result of new information, subsequent events, anticipated or unanticipated circumstances or otherwise. Non-GAAP financial measures We prepare our Consolidated Financial Statements in accordance with accounting principles generally accepted in the United States of America (GAAP). However, certain information included herein constitutes non-GAAP financial measures. Our calculations of non-GAAP financial measures may differ from the calculations of similarly titled measures by other companies. In particular, Pretax pre-provision earnings (PPNR) is calculated by increasing/decreasing Income from continuing operations before income taxes by the net provision/release in Provision for credit losses. PPNR less gain on portfolio sales then decreases PPNR by the gain on any portfolio sales in the period. We use PPNR and PPNR less gain on portfolio sales as metrics to evaluate our results of operations before income taxes, excluding the volatility that can occur within Provision for credit losses and the one- time nature of a gain on the sale of a portfolio. Tangible common equity over Tangible assets (TCE/TA) represents Total stockholders’ equity reduced by Goodwill and intangible assets, net, (TCE) divided by Tangible assets (TA), which is Total assets reduced by Goodwill and intangible assets, net. We use TCE/TA as a metric to evaluate the Company’s capital adequacy and estimate its ability to cover potential losses. Tangible book value per common share represents TCE divided by shares outstanding. We use Tangible book value per common share as a metric to estimate the Company’s potential value. We believe the use of these non-GAAP financial measures provide additional clarity in understanding our results of operations and trends. For a reconciliation of these non-GAAP financial measures to the most directly comparable GAAP measures, please see the “Reconciliation of GAAP to Non-GAAP Financial Measures”.


 
3©2024 Bread Financial 2023 achievements Responsible growth Enhance balance sheet Strategically invest and optimize data and technology • Loans grew low to mid-single digits as guided • Grew year-over-year pretax pre-provision earnings for each quarter of 2023 • Successful launch of new iconic brand partners and renewal of key partners • Secured top five brand partners through at least 2028 • Paid down approximately $500 million of parent-level debt and extended maturities • Grew end-of-period direct-to-consumer deposits by $1 billion or 18% • Obtained inaugural Holding Company issuer credit rating • Improved capital ratios and strategically tightened credit • New system capabilities and enhancements including launch of mobile app • Successful conversion and introduction of new Bread Rewards American Express Credit Card • Enhanced value propositions for our partners Launched new card brand partnerships Continued to pay down and refinance remaining parent to strengthen our balance sheetdebt Grew Bread Savings consumer deposits to $6.5 billion diversifying our funding sources at a lower cost


 
4©2024 Bread Financial Fourth quarter 2023 key highlights Demonstrated financial strength • Net income of $43 million and 11th consecutive quarter of year-over-year PPNR growth • Tangible book value per share of $43.70, increased 49% year-over-year • Completed offering of $600 million senior unsecured notes due 2029, the first as a rated issuer ◦ Opportunistically upsized to $900 million in January 2024 Proactive risk management • Consumer spending is continuing to moderate as consumers self-regulate and macroeconomic pressures persist ◦ Ongoing strategic credit tightening to balance macroeconomic headwinds and returns • Closely monitoring impact of inflation, higher interest rates, and resumption of student loan payments • Proactively implementing mitigation plans designed to limit the impact of the proposed CFPB late fee rule


 
5©2024 Bread Financial $ in billions Parent level debt outstanding $2.3 $1.5 $0.7 $0.6 $0.9 $1.4 $1.4 $1.4 $1.4 Term loan & revolver Senior & convertible notes 1Q20 4Q20 4Q21 4Q22 4Q23 (1) Tangible common equity (TCE) represents Total stockholders’ equity reduced by Goodwill and intangible assets, net. Tangible assets (TA) represents Total assets reduced by Goodwill and intangible assets, net. TCE/TA is a non-GAAP financial measure. (2) Tangible book value per common share represents TCE divided by shares outstanding and is a non-GAAP financial measure. Capital allocation Tangible book value per share (TBVPS)⁽²⁾ $15.41 $16.34 $28.09 $29.42 $43.70 1Q20 4Q20 4Q21 4Q22 4Q23 Total company tangible common equity / tangible assets ratio⁽¹⁾ 3.1% 3.7% 6.6% 6.0% 9.6% 1Q20 4Q20 4Q21 4Q22 4Q23 +3x +38% CAGR Drive shareholder valueImprove capital metrics -54% Reduce debt levels $1.4 billion tangible common equity build since 2020 ~$28 increase in TBVPS since 2020Paid down $1.7 billion since 2020


 
6©2024 Bread Financial 2024 focus areas Responsible growth Scale and diversify product offerings to align with the changing macroeconomic landscape, while optimizing brand partner growth and revenue opportunities Manage macroeconomic and regulatory environment Proactively execute strategies to mitigate business impacts resulting from government regulation and macroeconomic challenges Operational excellence Accelerate continuous improvement gains to drive enterprise-wide efficiency and value creation Accelerate digital and technology Advance capabilities to enhance customer experience and satisfaction


 
7©2024 Bread Financial Full year 2023 financial highlights Continuing operations $4.3 billion Revenue $737 million Income from continuing operations $14.74 Diluted EPS Year-over-year comparisons • Credit sales of $28.9 billion decreased 12%, reflecting the sale of the BJ's Wholesale Club portfolio in late February 2023, ongoing strategic credit tightening and moderating consumer spending, partially offset by new partner growth. • Average loans of $18.2 billion increased 3% year-over-year driven by the addition of new partners as well as further moderation in the consumer payment rate, offset by the decline in credit sales noted above and the sale of the BJ's portfolio. • Revenue increased $463 million, or 12%, driven by higher finance charge yields and non-interest income, including the gain on portfolio sale, partially offset by higher interest expense, and reversals of interest and fees resulting from higher gross credit losses. • Income from continuing operations increased $513 million to $737 million driven by a lower provision for credit losses and the gain on portfolio sale, partially offset by higher income taxes. • The delinquency rate of 6.5% increased from 5.5% and the net loss rate of 7.5% increased from 5.4%. Note: Continuing operations excludes amounts associated with our former LoyaltyOne segment and our former Epsilon segment which previously have been disclosed as discontinued operations and classified accordingly.


 
8©2024 Bread Financial Fourth quarter 2023 financial highlights Continuing operations $1.0 billion Revenue $45 million Income from continuing operations $0.90 Diluted EPS Year-over-year comparisons • Credit sales of $7.8 billion decreased 23%, reflecting the sale of the BJ's Wholesale Club portfolio in late February 2023, ongoing strategic credit tightening, and moderating consumer spending, partially offset by new partner growth. • Average loans of $18.3 billion decreased 8% year-over-year driven by the decline in credit sales and contributing factors noted above. • Revenue decreased $16 million, or 2%, driven by lower late fee revenue, higher interest expense, and higher reversals of interest and fees resulting from higher gross credit losses, partially offset by higher finance charge yields and non-interest income. • Income from continuing operations increased by $179 million driven primarily by a lower reserve build. • The delinquency rate of 6.5% increased from 5.5% and the net loss rate of 8.0% increased from 6.3%. Note: Continuing operations excludes amounts associated with our former LoyaltyOne segment and our former Epsilon segment which previously have been disclosed as discontinued operations and classified accordingly.


 
9©2024 Bread Financial ($ in millions, except per share) 4Q23 4Q22 $ Chg % Chg 2023 2022 $ Chg % Chg Total interest income $ 1,312 $ 1,325 $ (13) (1%) $ 5,145 $ 4,684 $ 461 10% Total interest expense 237 195 42 21% 879 503 376 75% Net interest income 1,075 1,130 (55) (5%) 4,266 4,181 85 2% Total non-interest income (58) (97) 39 (40%) 23 (355) 378 nm Revenue 1,017 1,033 (16) (2%) 4,289 3,826 463 12% Net principal losses 367 312 55 18% 1,365 968 397 41% Reserve build (release) 115 380 (265) (70%) (136) 626 (762) nm Provision for credit losses 482 692 (210) (30%) 1,229 1,594 (365) (23%) Total non-interest expenses 516 548 (32) (6%) 2,092 1,932 160 8% Income (loss) before income taxes 19 (207) 226 nm 968 300 668 nm Provision for income taxes (26) (73) 47 (64%) 231 76 155 nm Net income (loss) $ 45 $ (134) $ 179 nm $ 737 $ 224 $ 513 nm Net income (loss) per diluted share $ 0.90 $ (2.68) $ 3.58 nm $ 14.74 $ 4.47 $ 10.27 nm Weighted avg. shares outstanding – diluted 49.6 50.0 50.0 50.0 Pretax pre-provision earnings (PPNR)* $ 501 $ 485 $ 16 3% $ 2,197 $ 1,894 $ 303 16% Less: Gain on portfolio sale — — — —% (230) — (230) nm PPNR less gain on portfolio sale* $ 501 $ 485 $ 16 3% $ 1,967 $ 1,894 $ 73 4% $ in millions PPNR growth* $485 $501 $1,894 $1,967 $230 PPNR less gain on portfolio sale Gain on portfolio sale 4Q22 4Q23 2022 2023 * PPNR and PPNR less gain on portfolio sale are non-GAAP financial measures. See “Non-GAAP Financial Measures” and "Reconciliation of GAAP to Non-GAAP Financial Measures". nm – Not meaningful, denoting a variance of 100 percent or more. +16% Financial results Continuing operations +4% +3%


 
10©2024 Bread Financial $17.4 $17.8 $18.2 $18.8 $20.3 $19.9 $17.8 $17.5 $18.1 Wholesale deposits Direct-to-consumer deposits Unsecured borrowings Secured borrowings 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 3Q23 4Q23 $19.8 $20.4 $21.0 $21.8 $23.6 $23.5 $21.3 $21.0 $21.9 Credit card and other loans Cash and investment securities 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 3Q23 4Q23 Av er ag e in te re st -b ea rin g lia bi lit ie s ($ in b ill io ns ) Av er ag e in te re st -e ar ni ng a ss et s ($ in b ill io ns ) Interest-earning asset yields & mix 25.2% 25.6% 25.0% 27.2% 26.0% 26.6% 26.1% 28.6% 27.7% 20.6% 20.9% 20.5% 22.3% 22.4% 22.7% 22.5% 24.8% 23.9% 18.8% 19.4% 18.6% 19.9% 19.1% 19.0% 18.7% 20.6% 19.6% Loan yield Avg. earning asset yield Net interest margin Interest-bearing liability costs & funding mix 1.9% 1.8% 2.1% 2.8% 3.9% 4.4% 4.6% 5.0% 5.2% 1.4% 1.3% 1.5% 2.2% 3.1% 3.5% 3.9% 4.3% 4.6% Cost of total interest-bearing liabilities Cost of deposits Net interest margin 81% 81% 81% 81% 84% 83% 83% 83% 83% 19% 19% 19% 19% 16% 17% 17% 17% 17% 26% 28% 29% 26% 25% 23% 16% 17% 18% 14% 11% 11% 10% 10% 9% 10% 8% 8% 18% 19% 22% 27% 26% 28% 33% 35% 35% 42% 42% 38% 37% 39% 40% 41% 40% 39%


 
11©2024 Bread Financial $1,832 $1,826 $1,992 $2,073 $2,464 $2,223 $2,208 $2,207 $2,328 10.5% 10.8% 11.2% 11.4% 11.5% 12.3% 12.3% 12.3% 12.0% ACL balance Reserve rate⁽²⁾ 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 3Q23 4Q23 Net loss rates 4.4% 4.8% 5.6% 5.0% 6.3% 7.0% 8.0% 6.9% 8.0% 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 3Q23 4Q23 Delinquency rates 3.9% 4.1% 4.4% 5.7% 5.5% 5.7% 5.5% 6.3% 6.5% 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 3Q23 4Q23 5 year peak rate: 8.0% 5 year low rate: 3.9% 5 year avg rate: ~6.0% 5 year peak rate: 6.5% 5 year avg rate: ~5.0% 5 year low rate: 3.3% 62% 61% 61% 60% 62% 58% 59% 57% 57% 26% 27% 27% 27% 26% 27% 27% 27% 27% 12% 12% 12% 13% 12% 15% 14% 16% 16% Greater than 660 601-660 600 or below 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 3Q23 4Q23 Reserve rates ($ in millions) Revolving credit risk distribution (Vantage score) Credit quality and allowance (1) The 2Q22 Net loss rate includes a 30 basis point increase from the effects of the purchase of previously written-off accounts that were sold to a third-party debt collection agency. (2) Calculated as the percentage of the Allowance for credit losses to end-of-period Credit card and other loans. (1) Note: Starting with 3Q22 through 2Q23, the Delinquency and Net loss rates were impacted by the transition of our credit card processing services in June 2022.


 
12©2024 Bread Financial Enhanced credit risk management and underlying credit distribution Strengthened balance sheet and funding mixStrong corporate governance Prudent balance sheet management Expense discipline Proactive risk management Active recession readiness playbook Enhanced core capabilities Strengthened financial resilience Bread Financial is positioned to perform well through a full economic cycle Loan loss reserve materially higher Capital ratios significantly improved Increased mix of direct-to-consumer deposits Reduced debt levels Diversification across products and partners Prudent and proactive line management Credit mix shift to higher quality over time Well-established risk appetite metrics


 
13©2024 Bread Financial Full year 2023 actuals Full year 2024 outlook Commentary Average loans $18,216 million Down low-single digits • Based on our current economic outlook, ongoing strategic credit tightening actions, higher gross credit losses, and visibility into our pipeline, we expect 2024 average credit card and other loans to be down low-single digits relative to 2023. • Excluding the sold BJ's portfolio, we expect average loans to be up low-single digits. Revenue $4,289 million $4,059 million (ex. Gain on sale) Down low to mid-single digits • Net interest margin is expected to be lower than the 2023 full year rate as a result of higher reversals of interest and fees due to higher gross credit losses, a continued shift in product mix to co-brand, proprietary, and installment lending products, as well as anticipated interest rate reductions by the Federal Reserve. • Revenue guidance excludes portfolio sale gains and any potential impact from the proposed CFPB late fee rule. • For context, while not included in our 2024 outlook, assuming a hypothetical October 1, 2024 effective date, if the CFPB credit card late fee rule were to be implemented as proposed, our current estimate is that the rule would reduce fourth quarter total revenue by approximately 25% relative to the fourth quarter of 2023, net of mitigation actions we will proactively implement. Once the final rule is published, we will take further mitigating actions with our partners. As these actions mature over time, the net impact of the rule will lessen. Total non-interest expenses $2,092 million Nominal positive operating leverage • Expect to deliver nominal full year positive operating leverage, excluding gains on sales. • We continue to strategically invest in technology modernization, marketing, and product innovation to drive growth and efficiencies. Net loss rate 7.5% Low 8% range • Our outlook is inclusive of continued inflationary pressure on consumers’ ability to pay, our credit management actions, and expected slower loan growth. 2024 financial outlook Reflects moderating sales growth as a result of macroeconomic pressures and strategic credit tightening Note: At this time, our outlook does not factor in potential impacts of the proposed CFPB late fee rule changes. Under the CFPB's proposed rule-making, the late fee safe harbor amount would be reduced to $8 and late fees would not be permitted to exceed 25% of the consumer’s required minimum payment. No final rule has been published at this time, and thus the terms and impact of any rule remain uncertain. See "Forward-Looking Statements" included elsewhere in this presentation.


 
Appendix © 2 0 2 2 B r e a d F i n a n c i a l | C o n f i d e n t i a l & P r o p r i e t a r y 1 4


 
15©2024 Bread Financial ($ in b illi on s) $16.1 $16.7 $17.0 $17.6 $19.8 $19.4 $17.7 $17.5 $18.3 $8.8 $6.9 $8.1 $7.7 $10.2 $7.4 $7.1 $6.7 $7.8 2% 5% 11% 14% 23% 17% 4% —% (8)% Average loans Credit sales Year-over-year change in average loans 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 3Q23 4Q23 Average loans and credit sales


 
16©2024 Bread Financial Total non-interest expenses decreased 6% versus 4Q22 • Employee compensation and benefit costs increased due to higher headcount, which was driven by continued digital and technology modernization-related hiring, increased retirement benefits, and higher incentive compensation. • Card and processing expenses decreased due primarily to decreased fraud losses, decreased card material costs, and lower direct mail costs. • Marketing expenses decreased due to decreased spending associated with direct-to-consumer offerings and lower contractual marketing costs. • Depreciation and amortization costs decreased due to lower amortization of developed technology. Efficiency ratio* 53% 51% 51% 49% 4Q22 4Q23 2022 2023 $ in millions Total non-interest expenses $548 $516 $1,932 $2,092 4Q22 4Q23 2022 2023 Total non-interest expenses Continuing operations $13 $(23) $(3) $(10) $(10) $1 Employee comp. & benefits: Card and processing: Info. processing & comm.: Marketing: Depreciation & amortization: Other: 6% (20)% (4)% (17)% (30)% —% 8% (2)% 4Q23 vs. 4Q22 change in non-interest expenses * Efficiency ratio represents Total non-interest expenses divided by Total net interest and non-interest income. ($ in millions) (6)% (2)%


 
17©2024 Bread Financial ($ in millions) 4Q23 4Q22 4Q23 vs 4Q22 3Q23 4Q23 vs 3Q23 2023 2022 2023 vs 2022 Credit sales $ 7,802 $ 10,166 (23%) $ 6,668 17% $ 28,900 $ 32,883 (12%) Average credit card and other loans $ 18,267 $ 19,820 (8%) $ 17,540 4% $ 18,216 $ 17,768 3% End-of-period credit card and other loans $ 19,333 $ 21,365 (10%) $ 17,922 8% $ 19,333 $ 21,365 (10%) End-of-period direct-to-consumer deposits $ 6,454 $ 5,466 18% $ 6,098 6% $ 6,454 $ 5,466 18% Return on average assets(1) 0.8% (2.2%) 3.0% 3.2% (2.4%) 3.3% 1.0% 2.3% Return on average equity(2) 6.2% (23.3%) 29.5% 24.8% (18.6%) 27.1% 9.8% 17.3% Net interest margin(3) 19.6% 19.1% 0.5% 20.6% (1.0%) 19.5% 19.2% 0.3% Loan yield(4) 27.7% 26.0% 1.7% 28.6% (0.9%) 27.2% 26.0% 1.2% Efficiency ratio(5) 50.8% 53.1% (2.3%) 48.7% 2.1% 48.8% 50.5% (1.7%) Double leverage ratio(6) 123.9% 183.6% (59.7%) 127.4% (3.5%) 123.9% 183.6% (59.7%) Common equity tier 1 capital ratio(7) 12.2% 8.7% 3.5% 12.9% (0.7%) 12.2% 8.7% 3.5% Total risk-weighted assets(8) $ 20,140 $ 22,065 (9%) $ 18,730 8% $ 20,140 $ 22,065 (9%) Tangible common equity / tangible assets ratio (TCE/TA)(9) 9.6% 6.0% 3.6% 10.0% (0.4%) 9.6% 6.0% 3.6% Tangible book value per common share(10) $ 43.70 $ 29.42 49% $ 42.45 3% $ 43.70 $ 29.42 49% Cash dividend declared per common share $ 0.21 $ 0.21 —% $ 0.21 —% $ 0.84 $ 0.84 —% Payment rate(11) 14.5% 16.4% (1.9%) 14.4% 0.1% 14.5% 16.4% (1.9%) Delinquency rate 6.5% 5.5% 1.0% 6.3% 0.2% 6.5% 5.5% 1.0% Net loss rate 8.0% 6.3% 1.7% 6.9% 1.1% 7.5% 5.4% 2.1% Reserve rate 12.0% 11.5% 0.5% 12.3% (0.3%) 12.0% 11.5% 0.5% Summary financial highlights Continuing operations The terms associated with footnotes (1) through (11) are defined on the Definition of Terms slide at the end of the Appendix. Note: Starting with 3Q22 through 2Q23, the Delinquency and Net loss rates were impacted by the transition of our credit card processing services in June 2022.


 
18©2024 Bread Financial ($ in millions) 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 3Q23 4Q23 2022 2023 Credit sales $ 8,778 $ 6,887 $ 8,140 $ 7,689 $ 10,166 $ 7,373 $ 7,057 $ 6,668 $ 7,802 $ 32,883 $ 28,900 Year-over-year change 15% 14% 10% 4% 16% 7% (13%) (13%) (23%) 11% (12%) Average credit card and other loans $ 16,086 $ 16,650 $ 17,003 $ 17,598 $ 19,820 $ 19,405 $ 17,652 $ 17,540 $ 18,267 $ 17,768 $ 18,216 Year-over-year change 2% 5% 11% 14% 23% 17% 4% —% (8%) 13% 3% End-of-period credit card and other loans $ 17,399 $ 16,843 $ 17,769 $ 18,126 $ 21,365 $ 18,060 $ 17,962 $ 17,922 $ 19,333 $ 21,365 $ 19,333 Year-over-year change 4% 8% 13% 16% 23% 7% 1% (1%) (10%) 23% (10%) End-of-period direct-to-consumer deposits $ 3,180 $ 3,561 $ 4,191 $ 5,176 $ 5,466 $ 5,630 $ 5,993 $ 6,098 $ 6,454 $ 5,466 $ 6,454 Year-over-year change 87% 66% 75% 70% 72% 58% 43% 18% 18% 72% 18% Return on average assets(1) 1.1% 4.0% 0.2% 2.4% (2.2%) 7.7% 1.2% 3.2% 0.8% 1.0% 3.3% Return on average equity(2) 11.1% 38.5% 2.2% 22.8% (23.3%) 73.0% 9.4% 24.8% 6.2% 9.8% 27.1% Net interest margin(3) 18.8% 19.4% 18.6% 19.9% 19.1% 19.0% 18.7% 20.6% 19.6% 19.2% 19.5% Loan yield(4) 25.2% 25.6% 25.0% 27.2% 26.0% 26.6% 26.1% 28.6% 27.7% 26.0% 27.2% Efficiency ratio(5) 50.0% 46.2% 52.9% 49.7% 53.1% 42.2% 55.7% 48.7% 50.8% 50.5% 48.8% Double leverage ratio(6) 213.2% 201.8% 187.7% 182.4% 183.6% 158.6% 141.4% 127.4% 123.9% 183.6% 123.9% Common equity tier 1 capital ratio(7) 10.3% 10.9% 10.7% 11.5% 8.7% 11.8% 12.1% 12.9% 12.2% 8.7% 12.2% Total risk-weighted assets(8) $ 19,295 $ 18,560 $ 19,050 $ 18,830 $ 22,065 $ 18,893 $ 18,745 $ 18,730 $ 20,140 $ 22,065 $ 20,140 Tangible common equity / tangible assets ratio (TCE/TA)(9) 6.6% 7.8% 7.5% 8.0% 6.0% 9.1% 9.4% 10.0% 9.6% 6.0% 9.6% Tangible book value per common share(10) $ 28.09 $ 31.87 $ 31.75 $ 34.30 $ 29.42 $ 38.44 $ 38.99 $ 42.45 $ 43.70 $ 29.42 $ 43.70 Cash dividend declared per common share $ 0.21 $ 0.21 $ 0.21 $ 0.21 $ 0.21 $ 0.21 $ 0.21 $ 0.21 $ 0.21 $ 0.84 $ 0.84 Payment rate(11) 17.2% 17.7% 15.3% 15.5% 16.4% 15.6% 15.0% 14.4% 14.5% 16.4% 14.5% Delinquency rate 3.9% 4.1% 4.4% 5.7% 5.5% 5.7% 5.5% 6.3% 6.5% 5.5% 6.5% Net loss rate 4.4% 4.8% 5.6% 5.0% 6.3% 7.0% 8.0% 6.9% 8.0% 5.4% 7.5% Reserve rate 10.5% 10.8% 11.2% 11.4% 11.5% 12.3% 12.3% 12.3% 12.0% 11.5% 12.0% Summary financial highlights Continuing operations The terms associated with footnotes (1) through (11) are defined on the Definition of Terms slide at the end of the Appendix. Note: Starting with 3Q22 through 2Q23, the Delinquency and Net loss rates were impacted by the transition of our credit card processing services in June 2022.


 
19©2024 Bread Financial ($ in millions, except per share) 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 3Q23 4Q23 2022 2023 Total interest income $ 1,017 $ 1,068 $ 1,073 $ 1,218 $ 1,325 $ 1,335 $ 1,197 $ 1,301 $ 1,312 $ 4,684 $ 5,145 Total interest expense 84 79 95 133 195 218 205 219 237 503 879 Net interest income 933 989 978 1,085 1,130 1,117 992 1,082 1,075 4,181 4,266 Total non-interest income (78) (68) (85) (106) (97) 172 (40) (51) (58) (355) 23 Revenue 855 921 893 979 1,033 1,289 952 1,031 1,017 3,826 4,289 Net principal losses 176 199 238 218 312 342 351 304 367 968 1,365 Reserve build (release) 187 (6) 166 86 380 (235) (15) — 115 626 (136) Provision for credit losses 363 193 404 304 692 107 336 304 482 1,594 1,229 Total non-interest expenses 427 426 473 486 548 544 530 502 516 1,932 2,092 Income (loss) before income taxes 65 302 16 189 (207) 638 86 225 19 300 968 Provision for income taxes 4 91 4 55 (73) 183 22 52 (26) 76 231 Net income (loss) $ 61 $ 211 $ 12 $ 134 $ (134) $ 455 $ 64 $ 173 $ 45 $ 224 $ 737 Net income (loss) per diluted share $ 1.21 $ 4.21 $ 0.25 $ 2.69 $ (2.68) $ 9.08 $ 1.27 $ 3.46 $ 0.90 $ 4.47 $ 14.74 Weighted average shares outstanding – diluted 50.0 50.0 49.9 49.9 50.0 50.1 50.3 50.1 49.6 50.0 50.0 Pretax pre-provision earnings (PPNR)* $ 428 $ 495 $ 420 $ 493 $ 485 $ 745 $ 422 $ 529 $ 501 $ 1,894 $ 2,197 Less: Gain on portfolio sale — — — — — (230) — — — — (230) PPNR less gain on portfolio sale* $ 428 $ 495 $ 420 $ 493 $ 485 $ 515 $ 422 $ 529 $ 501 $ 1,894 $ 1,967 * PPNR and PPNR less gain on portfolio sale are non-GAAP financial measures. See “Non-GAAP Financial Measures” and "Reconciliation of GAAP to Non-GAAP Financial Measures". Financial results Continuing operations


 
20©2024 Bread Financial 4Q23 2023 ($ in millions) Average balance Interest income / expense Average yield / rate Average balance Interest income / expense Average yield / rate Cash and investment securities $ 3,659 $ 48 5.3% $ 3,707 $ 184 5.0% Credit card and other loans 18,267 1,264 27.7% 18,216 4,961 27.2% Total interest-earning assets 21,926 1,312 23.9% 21,923 5,145 23.5% Direct-to-consumer (Retail) 6,309 76 4.8% 5,936 251 4.2% Wholesale deposits 7,117 78 4.4% 7,332 290 4.0% Interest-bearing deposits 13,426 154 4.6% 13,268 541 4.1% Secured borrowings 3,317 57 6.9% 3,440 227 6.6% Unsecured borrowings 1,402 26 7.4% 1,629 111 6.8% Interest-bearing borrowings 4,719 83 7.0% 5,069 338 6.7% Total interest-bearing liabilities $ 18,145 $ 237 5.2% $ 18,337 $ 879 4.8% Net interest income $ 1,075 $ 4,266 Net interest margin* 19.6% 19.5% * Net interest margin represents annualized Net interest income divided by average Total interest-earning assets. Net interest margin


 
21©2024 Bread Financial ($ in millions, except per share amounts) 4Q23 4Q22 $ Chg % Chg 2023 2022 $ Chg % Chg Income (loss) from continuing operations, net of taxes $ 45 $ (134) $ 179 nm $ 737 $ 224 $ 513 nm (Loss) income from discontinued operations, net of taxes (2) — (2) nm (19) (1) (18) nm Net income (loss) $ 43 $ (134) $ 177 nm $ 718 $ 223 $ 495 nm Net income (loss) per diluted share from continuing ops $ 0.90 $ (2.68) $ 3.58 nm $ 14.74 $ 4.47 $ 10.27 nm Net (loss) income per diluted share from discontinued ops $ (0.03) $ — $ (0.03) nm $ (0.40) $ (0.01) $ (0.39) nm Net income (loss) per diluted share $ 0.87 $ (2.68) $ 3.55 nm $ 14.34 $ 4.46 $ 9.88 nm Weighted average shares outstanding – diluted (in millions) 49.6 50.0 50.0 50.0 Financial results nm – Not meaningful, denoting a variance of 100 percent or more.


 
22©2024 Bread Financial Capital ratios 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 3Q23 4Q23 Rolling 4 quarter avg. Total company Common equity tier 1 capital ratio(1) 10.3% 10.9% 10.7% 11.5% 8.7% 11.8% 12.1% 12.9% 12.2% 12.3% Total risk-based capital ratio(2) 11.6% 12.3% 12.0% 12.9% 10.1% 13.2% 13.4% 14.2% 13.6% 13.6% Total risk-weighted assets(3) $ 19,295 $ 18,560 $ 19,050 $ 18,830 $ 22,065 $ 18,893 $ 18,745 $ 18,730 $ 20,140 $ 19,127 Tangible common equity / tangible assets ratio(4) 6.6% 7.8% 7.5% 8.0% 6.0% 9.1% 9.4% 10.0% 9.6% 9.5% Comenity Bank Common equity tier 1 capital ratio(1) 21.4% 22.5% 22.7% 20.7% 18.4% 18.3% 18.8% 20.3% 19.7% 19.3% Total risk-based capital ratio(2) 22.7% 23.8% 24.0% 22.0% 19.7% 19.7% 20.1% 21.6% 21.1% 20.6% Comenity Capital Bank Common equity tier 1 capital ratio(1) 18.6% 19.3% 18.1% 18.4% 16.1% 21.7% 18.2% 18.5% 16.6% 18.7% Total risk-based capital ratio(2) 20.0% 20.7% 19.4% 19.7% 17.5% 23.0% 19.6% 19.9% 18.0% 20.1% As of December 31, 2023: • Total company liquidity of $6.2 billion including all undrawn credit facilities and conduits at the banks; parent liquidity of $1.0 billion consisting of cash plus revolver capacity • Total company common equity tier 1 capital ratio of 12.2%, up 350 basis points versus a year ago • Banks remain well capitalized on a total risk-based capital basis, nearly double the 10% well-capitalized threshold • Prudent interest rate management with no held-to-maturity securities Capital and liquidity The terms associated with footnotes (1) through (4) are defined on the Definition of Terms slide at the end of the Appendix. Note: The Common equity tier 1 capital ratio and Total risk-based capital ratio include adjustments for the phase-in of the effect of the current expected credit loss (CECL) model on regulatory capital over a three-year period beginning in the first quarter of 2022, through 2024. 50% and 25% of the phase-in is included in 2023 and 2022, respectively. The effects of CECL on our regulatory capital will be fully phased-in beginning in the first quarter of 2025.


 
23©2024 Bread Financial ($ in millions) 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 3Q23 4Q23 2022 2023 Pretax pre-provision earnings (PPNR) Income (loss) before income taxes $ 65 $ 302 $ 16 $ 189 $ (207) $ 638 $ 86 $ 225 $ 19 $ 300 $ 968 Provision for credit losses 363 193 404 304 692 107 336 304 482 1,594 1,229 Pretax pre-provision earnings (PPNR) $ 428 $ 495 $ 420 $ 493 $ 485 $ 745 $ 422 $ 529 $ 501 $ 1,894 $ 2,197 Less: Gain on portfolio sale — — — — — (230) — — — — (230) PPNR less gain on portfolio sale $ 428 $ 495 $ 420 $ 493 $ 485 $ 515 $ 422 $ 529 $ 501 $ 1,894 $ 1,967 1Q20 4Q20 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 3Q23 4Q23 2022 2023 Tangible common equity (TCE) Total stockholders’ equity $ 1,088 $ 1,522 $ 2,086 $ 2,268 $ 2,275 $ 2,399 $ 2,265 $ 2,716 $ 2,736 $ 2,864 $ 2,918 $ 2,265 $ 2,918 Less: Goodwill and intangible assets, net (354) (710) (687) (682) (694) (690) (799) (790) (780) (771) (762) (799) (762) Tangible common equity (TCE) $ 734 $ 812 $ 1,399 $ 1,586 $ 1,581 $ 1,709 $ 1,466 $ 1,926 $ 1,956 $ 2,093 $ 2,156 $ 1,466 $ 2,156 Tangible assets (TA) Total assets $ 24,235 $ 22,547 $ 21,746 $ 20,938 $ 21,811 $ 21,960 $ 25,407 $ 21,970 $ 21,609 $ 21,608 $ 23,141 $ 25,407 $ 23,141 Less: Goodwill and intangible assets, net (354) (710) (687) (682) (694) (690) (799) (790) (780) (771) (762) (799) (762) Tangible assets (TA) $ 23,881 $ 21,837 $ 21,059 $ 20,256 $ 21,117 $ 21,270 $ 24,608 $ 21,180 $ 20,829 $ 20,837 $ 22,379 $ 24,608 $ 22,379 Reconciliation of GAAP to non-GAAP financial measures


 
24©2024 Bread Financial 7.0% 7.6% 5.8% 6.0% 5.0% 5.1% 3.9% 4.4% 4.8% 5.6% 5.0% 6.3% 7.0% 8.0% 6.9% 8.0% 1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 3Q23 4Q23 6.0% 4.3% 4.7% 4.4% 3.8% 3.3% 3.8% 3.9% 4.1% 4.4% 5.7% 5.5% 5.7% 5.5% 6.3% 6.5% 1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 3Q23 4Q23 5-year peak rate: 8.0% 5-year low rate: 3.9% 5-year avg rate: ~6.0% 5-year avg rate: ~5.0% 5-year low rate: 3.3% Credit quality trends (2) Delinquency rates Net loss rates 15-year peak rate(1): 10.0% 5- & 15-year peak rate(1): 6.5% (1) Peak Delinquency rate occurred in 2023 and peak Net loss rate occurred in 2009. (2) The 2Q22 Net loss rate includes a 30 basis point increase from the effects of the purchase of previously written-off accounts that were sold to a third-party debt collection agency. Note: Starting with 3Q22 through 2Q23, the Delinquency and Net loss rates were impacted by the transition of our credit card processing services in June 2022.


 
25©2024 Bread Financial Definition of terms Summary financial highlights (1) Return on average assets: Return on average assets represents annualized Income from continuing operations divided by average Total assets. (2) Return on average equity: Return on average equity represents annualized Income from continuing operations divided by average Total stockholders’ equity. (3) Net interest margin: Net interest margin represents annualized Net interest income divided by average Total interest-earning assets. (4) Loan yield: Loan yield represents annualized Interest and fees on loans divided by Average credit card and other loans. (5) Efficiency ratio: Efficiency ratio represents Total non-interest expenses divided by Total net interest and non-interest income. (6) Double leverage: Double leverage ratio represents Parent Company investment in subsidiaries divided by BFH consolidated equity. (7) Common equity tier 1 capital ratio: The Common equity tier 1 capital ratio represents common equity tier 1 capital divided by total risk-weighted assets. (8) Total risk-weighted assets: Total risk-weighted assets are generally measured by allocating assets, and specified off-balance sheet exposures, to various risk categories as defined by the Basel III standardized approach. (9) Tangible common equity / tangible assets ratio: Tangible common equity (TCE) represents Total stockholders’ equity reduced by Goodwill and intangible assets, net. Tangible assets (TA) represents Total assets reduced by Goodwill and intangible assets, net. TCE/TA is a non-GAAP financial measure. (10) Tangible book value per share: Tangible book value per common share represents TCE divided by shares outstanding and is a non-GAAP financial measure. (11) Payment rate: Payment rate represents consumer payments during the last month of the period, divided by the beginning-of-month Credit card and other loans, including held for sale in applicable periods. Capital and liquidity (1) Common equity tier 1 capital ratio: The Common equity tier 1 capital ratio represents common equity tier 1 capital divided by total risk-weighted assets. (2) Total risk-based capital ratio: The Total risk-based capital ratio represents total capital divided by total risk-weighted assets. (3) Total risk-weighted assets: Total risk-weighted assets are generally measured by allocating assets, and specified off-balance sheet exposures, to various risk categories as defined by the Basel III standardized approach. (4) Tangible common equity / tangible assets ratio: Tangible common equity (TCE) represents Total stockholders’ equity reduced by Goodwill and intangible assets, net. Tangible assets (TA) represents Total assets reduced by Goodwill and intangible assets, net. TCE/TA is a non-GAAP financial measure.


 

Exhibit 99.3

image_0a.jpg


Bread FinancialTM Declares Dividend on Common Stock


COLUMBUS, Ohio – Jan. 25, 2024 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, today announced that its Board of Directors declared a quarterly cash dividend of $0.21 per share on the Company’s common stock, payable on Mar. 15, 2024 to stockholders of record at the close of business on Feb. 9, 2024.


About Bread FinancialTM
Bread FinancialTM (NYSE: BFH) is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. The company creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth for its partners through a comprehensive suite of payment solutions that includes private label and co-brand credit cards and Bread Pay™ buy now, pay later products. Bread Financial also offers direct-to-consumer products that give customers more access, choice and freedom through its branded Bread CashbackTM American Express® Credit Card and Bread SavingsTM products.

Headquartered in Columbus, Ohio, Bread Financial is powered by its 7,500+ global associates and is committed to sustainable business practices. To learn more about Bread Financial, visit breadfinancial.com or follow us on Facebook, LinkedIn, Twitter and Instagram.

Contacts
Brian Vereb – Investor Relations
Brian.Vereb@BreadFinancial.com

Susan Haugen – Investor Relations
Susan.Haugen@BreadFinancial.com

Rachel Stultz – Media
Rachel.Stultz@BreadFinancial.com

###


v3.23.4
Document and Entity Information Document
Jan. 25, 2024
Cover [Abstract]  
Document Type 8-K
Document Period End Date Jan. 25, 2024
Entity Registrant Name BREAD FINANCIAL HOLDINGS, INC.
Entity Incorporation, State or Country Code DE
Entity File Number 001-15749
Entity Tax Identification Number 31-1429215
Entity Address, Address Line One 3095 LOYALTY CIRCLE
Entity Address, City or Town COLUMBUS
Entity Address, State or Province OH
Entity Address, Postal Zip Code 43219
City Area Code 614
Local Phone Number 729-4000
Written Communications false
Soliciting Material false
Pre-commencement Tender Offer false
Pre-commencement Issuer Tender Offer false
Title of 12(b) Security Common Stock, par value $0.01 per share
Trading Symbol BFH
Security Exchange Name NYSE
Entity Emerging Growth Company false
Amendment Flag false
Entity Central Index Key 0001101215

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