Collaborations with Microsoft and Ernst &
Young LLP (EY) accelerate AI initiatives
CHICAGO, June 25,
2024 /PRNewswire/ -- Conagra Brands, Inc. (NYSE: CAG)
today announced it is advancing its artificial intelligence
solutions through a human-centered approach that prioritizes
responsible use of AI across the company. By putting employees at
the center of its AI strategy, Conagra aims to drive efficiencies
by leveraging innovative tools to develop, optimize and reimagine
its capabilities. This approach empowers employees with resources
that accelerate decision-making, efficiently synthesize large data
sets and enable growth.
Conagra is utilizing generative AI, intelligent automation and
strategic collaboration with Microsoft and EY to enhance its IT,
Supply Chain, R&D, Demand Science, Brand and Design operations.
Examples include:
- Fueling Employee Empowerment and Productivity: By
utilizing Microsoft technology solutions, such as Microsoft Power
Platform and Azure OpenAI Service, Conagra employees utilize agile
tools to drive productivity and automate routine tasks. In
addition, the company has tested new solutions to solve more
complex manual processes within its production facilities. For
example, Conagra and Microsoft joined forces for a two-day
hackathon to develop new automated product labeling procedures to
improve the accuracy of key information found on product labels,
aiding traceability and quality assurance.
- Enhancing AI-Driven Branding Solutions: Conagra and EY
are exploring the potential of generative AI models to develop
branded imagery to support marketing and advertising projects. The
teams are evaluating existing design processes and product images,
fine-tuning datasets and training AI models to create images that
can be tailored to specific brand requirements. This initiative
aims to scale, accelerate and streamline the content creation
process through iterative collaboration with the Conagra team.
"As we implement new solutions available to us through
collaborations and emerging technologies, we are not only realizing
measurable results now, but identifying opportunities for future
growth," said Azeem Kapadia, senior
director of AI strategy at Conagra Brands. "These new digital
capabilities will benefit our entire team, sharpen our focus and
better shape how we operate and innovate throughout Conagra."
This work complements Conagra's existing AI initiatives, which
include analyzing complex data systems that track consumer
preferences and emerging trends to help inform product innovation,
addressing demand challenges by understanding consumption trends
and consumer behaviors, and tracking processes across the supply
chain to provide greater visibility into shipments and identify
loss prevention opportunities.
"We have established a strong technology foundation that enables
our employees to identify, prioritize and build fast and flexible
solutions powered by AI for the benefit of the entire company,"
said Tracy Schaefer, senior vice
president and chief information officer at Conagra Brands. "These
initiatives, which blend IT and business strategy, will help
Conagra introduce new dynamic approaches for our business and
respond quickly to industry trends."
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG),
with headquarters in Chicago, is one of North
America's leading branded food companies. Guided by an
entrepreneurial spirit, Conagra Brands combines a rich heritage of
making great food with a sharpened focus on innovation. The
company's portfolio is evolving to satisfy people's changing food
preferences. Conagra's iconic brands, such as Birds Eye®, Duncan
Hines®, Healthy Choice®, Marie Callender's®, Reddi-wip®, and
Slim Jim®, as well as emerging brands, including Angie's®
BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein®, and Frontera®,
offer choices for every occasion. For more information,
visit www.conagrabrands.com.
For all media inquiries, please contact:
media@conagra.com
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SOURCE Conagra Brands, Inc.