Kylie Jenner is the Face of Sam Edelman’s Spring/Summer 2024 Campaign, to Kick-Off the Brand’s 20th Anniversary Celebration
11 Marzo 2024 - 11:45AM
Business Wire
Sam Edelman, the contemporary lifestyle brand celebrated for its
iconic footwear and a lead brand in the Caleres (NYSE: CAL)
portfolio, unveils its Spring/Summer 2024 campaign featuring Kylie
Jenner. This seminal campaign marks the start of the Sam Edelman
brand’s 20th anniversary celebration taking place throughout the
year.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240311676502/en/
Kylie Jenner is the Face of Sam Edelman’s
Spring/Summer 2024 Campaign (Photo: Business Wire)
Sam and his co-founder, muse, and wife, Libby Edelman’s
visionary spirit is captured in a series of profound images of
Kylie as we’ve never seen her before. In a rare appearance outside
her own brand, Jenner’s allure brings excitement to this
groundbreaking campaign to further elevate the essence of the Sam
Edelman brand.
“This campaign epitomized that fashion is more than just
something to wear, it is a source of power,” said Jenner. “I loved
the way each pair fit me flawlessly and instilled a sense of
confidence and beauty. I’m honored to be an ambassador for the Sam
Edelman brand, especially during their 20th anniversary which
celebrates remarkable craftsmanship and a commitment to champion
the power of people through footwear.”
Kylie is the perfect fit as the brand’s ambassador – influential
beyond her years and widely admired. Her style merges cutting-edge
taste with timeless elegance, what Sam’s iconic designs have stood
for the past two decades.
“Twenty years is a huge milestone for our brand,” says
Co-Founder and Creative Director Sam Edelman, “I feel so fortunate
to have the support of Caleres, our parent company, to help bring
Sam Edelman to its next chapter. Kylie Jenner is the complete
embodiment of the modern woman—an incredible mother, daughter,
sister, friend, and entrepreneur. Having her as our brand’s face
for this milestone year is a true testament to the incredible
fashion and momentum we plan to bring to our customers, not just
this year but for many more to come.”
President and CEO of Caleres, Jay Schmidt, remarked, “I’m so
excited for Sam, Libby, and the entire Edelman team as they
celebrate 20. When I think about what makes Sam a leader in the
footwear space, it’s really his ability to design iconic shoes that
his consumers love year after year. From his bow ballets to the Bay
sandal to the Hazel dress pump, he’s that special talent that keeps
delivering.”
The imagery showcases key items from the footwear collection,
spotlighting a blend of fresh fashion trends alongside timeless
classics emblematic of the brand's legacy. Sam Edelman's iconic
styles, including the Hazel Pump, Bianka Slingback, and Felicia
Ballet Flat stand out, while emerging classics like the Michaela
Mary Jane and new arrivals such as the Leana Heel also take center
stage.
Sam Edelman will support his spring line and the campaign
through personal appearances at Nordstrom, the first scheduled for
April 4 in Scottsdale, AZ., and the second on April 6 in Dallas,
TX.
Edelman joined forces with David Lipman for this campaign shot
by photographer Chris Colls. Other members of the team include
makeup artist Ariel Tejada, stylist George Cortina and hair by
Jesus Guerrero.
The Spring/Summer 2024 collection is available now at
SamEdelman.com and in retail stores worldwide.
ABOUT SAM EDELMAN
Since its inception in 2004, designer Sam Edelman’s eponymous
brand has quickly emerged as a favorite among celebrities and
fashionistas around the globe. Bringing more than 30 years of
experience developing some of the most successful shoe collections
in fashion history, Edelman’s designs reflect his creative
sensibility, delivering footwear that is eminently fashionable and
beautifully constructed at an attainable price point. 2012 was a
banner year for the brand, with the launch of outerwear and
accessories collections and a flagship store opening in Soho
extending the company’s retail reach. It also marked the debut of
Sam Edelman’s juniors’ line Circus by Sam Edelman, helping Sam
Edelman Shoes earn Footwear News’ Brand of the Year for a second
time in the brand’s history. In 2013 the brand launched a jewelry
collection and announced their expansion into apparel for Fall
2014. The Sam Edelman brand is owned by Brown Shoe Company.
ABOUT CALERES
Caleres is a market-leading portfolio of global footwear brands
that includes Famous Footwear, Sam Edelman, Allen Edmonds,
Naturalizer and Vionic. Our products are available virtually
everywhere - in the nearly 1,000 retail stores we operate, in
hundreds of major department and specialty stores, on our branded
e-commerce sites, and on many additional third-party retail
websites. Combined, these brands make Caleres a company with both a
legacy and a mission. Our legacy is our more than 140 years of
craftsmanship and our passion for fit, while our mission is to
continue to inspire people to feel great… feet first. Visit
caleres.com to learn more about us.
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Jessica Sodokoff jsodokoff@caleres.com
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