Platform Celebrating Women Innovating for Women
Launches with Inaugural Collaboration
Naturalizer, a lead Caleres (NYSE:CAL) brand and the fashion
footwear brand that put women first, first by revolutionizing how
women’s footwear is made, unveils the Gen N Project for spring
2024. Deepica Mutyala, founder & CEO of Live Tinted, is the
inaugural partner in the collaboration series, which was born out
of the belief that inclusivity and transparency can inspire a more
comfortable future for all women.
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Deepica Mutyala, founder & CEO of
Live Tinted, collaborated with Naturalizer on a capsule collection
of footwear as part of Naturalizer's Gen N project. (Photo:
Business Wire)
Naturalizer created the Gen N Project to advance the ideals of
comfort for women through a series of partnerships with women and
brands inspiring the future with their actions. It is a collective
of women who share a common vision in the pursuit of design,
content and cultural innovation, that champions the unstoppable
power of women. Naturalizer’s partnership with Deepica kicks off
this series in which the brand will be tapping global thought
leaders who are each using their voice, platform and products to
inspire a more inclusive world for women.
Deepica has dedicated her career and inclusive beauty brand,
Live Tinted, to championing multicultural beauty and creating a
platform that gives voice to underrepresented individuals. Her
mission to change the beauty narrative, standing for equal
representation, perfectly complements Naturalizer’s constant
pursuit of innovating for inclusivity. Deepica strongly believes
that transparency should color every action one takes, and she and
Naturalizer have a shared ambition to normalize and advocate for
inclusivity for every woman.
With this mission, Deepica selected Unicorn Island Fund to be
the benefitting charity for the Naturalizer capsule. Deepica and
Naturalizer are proud to support the work of Unicorn Island Fund to
change how girls and women are seen, heard and valued.
Deepica states, “My intention is to lead by example, to show
other brands they can do it too. I hope for a future where we no
longer have to call out inclusivity or representation. That it can
just exist.” She continues, “It’s been a dream of mine to do a
fashion collaboration. Finding the right partner that embraces my
vision, my message of inclusivity and representation. It felt clear
to me that Naturalizer is aligned with the same values as Live
Tinted and that is why I chose them.”
The collaboration’s limited-edition capsule named Illuminate
will make its debut in March 2024. The easy-to-wear slide was
designed with the busy lifestyle of today’s woman in mind. It is
offered in two heel heights, true to Naturalizer’s iconic comfort
and fit, and three transparent tints called 1, 2, and 3, mirroring
the naming philosophy of Live Tinted’s concealer shades.
Angelique Joseph, senior vice president of design and
development at Naturalizer, says, “Deepica brought meaningful
intention to the partnership, challenging us to weave in the
symbolism of transparency in some capacity in the shoe design.
Illuminate was created using a new material for Naturalizer that
allows your own skin color to be seen through the three
semi-transparent tones of the shoes, allowing every woman to find
the shade that celebrates her skin tone, making her feel seen.”
The Naturalizer x Deepica Mutyala campaign merges beauty with
fashion. In a series of intimate portraits captured by Daymion
Mardel with makeup done by Daniel Martin, Deepica, along with
entrepreneur and journalist Lauren Chan, and body positivity
activist Khrystyana, were asked to illuminate their true selves.
The women are wearing Live Tinted makeup throughout the
campaign.
The collaboration launches on March 20, 2024. The Illuminate
will retail for $125 and be available at Naturalizer.com and
Nordstrom.com.
Learn more about the Gen N Project here and follow @Naturalizer
to see what comes next.
About Naturalizer:
Naturalizer put women first, first. A shoe designed to the
contours of a woman’s foot didn’t exist, so we created it. The
result? Comfort. It’s why we exist. Forever elegant styles with our
beautiful fit in sizes 5M-12W and everything in between. Our
legendary emphasis on fit revolutionizes how shoes are made every
day. Our mission of inclusivity supports our vision to have every
woman in our shoes.
About Deepica Mutyala:
Deepica Mutyala is the Founder & CEO of Live Tinted,
renowned, South-Asian American beauty entrepreneur on a mission to
champion multicultural beauty through brand/products, community,
conversation, and awareness – working to create a beauty brand
where everyone feels seen and changing the beauty industry to
broaden what's considered beautiful with the power and voice of
both her personal and Live Tinted platforms. Mutyala rose to the
forefront of the beauty industry in 2015 when her YouTube video,
depicting a beauty hack to cover dark undereye circles using red
lipstick, went viral – now boasting over 10 million views. Since
then, Mutyala has been recognized by some of today’s most
prestigious publications for her achievements in the beauty space,
including accolades such as her 2022 dedicated feature as a TIME
Magazine Next Generation Leader. Today, Mutyala's brand is sold
across channels including DTC, on LiveTinted.com, and at top beauty
retailers Ulta Beauty nationwide– the first South-Asian brand in
the prominent retailer—and in-store and online at Sephora Canada.
Follow her journey to revolutionize beauty at @LiveTinted and
@deepica.
About Unicorn Island Fund:
Unicorn Island Fund uses the power of storytelling to create a
more just and inclusive world. Being assigned female at birth
should not be a disappointment or disadvantage. Unfortunately, far
too many girls around the world are prevented from realizing their
full potential by dangerous attitudes and beliefs that define them
as less capable, less valuable and less worthy of opportunities.
Unicorn Island Fund is changing the culture around how girls and
women are seen, treated and valued. To date, the Fund has helped
more than 5,000 girls and women write new stories, expanding
educational and financial opportunities and breaking cycles of
poverty. www.unicornisland.com/fund
@unicornisland
About Caleres
Caleres is a market-leading portfolio of global footwear brands
that includes Famous Footwear, Sam Edelman, Allen Edmonds,
Naturalizer and Vionic. Our products are available virtually
everywhere – in the nearly 1,000 retail stores we operate, in
hundreds of major department and specialty stores, on our branded
e-commerce sites, and on many additional third-party retail
websites. Combined, these brands make Caleres a company with both a
legacy and a mission. Our legacy is our more than 140 years of
craftsmanship and our passion for fit, while our mission is to
continue to inspire people to feel great…feet first. Visit
caleres.com to learn more.
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version on businesswire.com: https://www.businesswire.com/news/home/20240320165393/en/
Jen Wiley jwiley@caleres.com
Grafico Azioni Caleres (NYSE:CAL)
Storico
Da Dic 2024 a Gen 2025
Grafico Azioni Caleres (NYSE:CAL)
Storico
Da Gen 2024 a Gen 2025
