AUSTIN,
Texas, March 6, 2023 /PRNewswire/ -- Citizens,
Inc. ("Citizens" or the "Company") (NYSE: CIA), a diversified
financial services company providing life, living benefits, final
expense, and limited liability property insurance, today
announced that it has entered into a white-label
partnership with Alliance Group (Alliance) a large Independent
Marketing Organization that is a leader in providing life insurance
with living benefits. Under this partnership Alliance will include
Citizens' living benefits life insurance product in its Living
Benefits product portfolio and make it available on a white-label
basis to its clients located throughout the United States. These products will be sold
through CICA Life Insurance Company of America, a Citizens
company.
With over 40 million Spanish or Portuguese speakers in the U.S.,
Citizens' ability to produce products end-to-end in those languages
provides a solid foundation for Alliance to promote their new
white-label product. This partnership advances Citizens' goal to be
the industry leader and first choice provider of simple tailor-made
products developed in the native languages of its Spanish and
Portuguese clients while Alliance provides insurance agencies life
insurance with living benefits that are simple for agents to sell
and clients to understand.
"Citizens is excited to work with Alliance and Lee Duncan. Alliance is a market leader in their
offering of life insurance and living benefits," said Company Vice
Chairman and CEO, Gerald W. Shields.
"Our partnership with them provides an opportunity for us to extend
their fantastic policies to the Spanish and Portuguese population.
Although many companies sell to the Spanish and Portuguese market,
several fall short in their ability to fully support these clients
in their materials, agents, or customer service. This is absolutely
a tremendous blessing to meet the needs of so many people that need
these products in their end-to-end language. We look forward
to being able to bridge that gap for these customers with our
partnership with Alliance Group."
Lee Duncan, Alliance Group's CEO,
echoed Shields' enthusiasm for the project. "Making the process of
obtaining life insurance coverage in a way that is easier, simpler,
and faster than ever before has long been a goal of ours at
Alliance Group," Duncan said. "Living Benefits life insurance is
something every American family needs, and our partnership with
Citizens on this project is going to allow us to get more policies
in more households with drastically improved velocity and quality
of experience".
Duncan continued, "Our primary opportunity that we will be
focusing on is a process that allows qualified customers who are
finalizing their coverages for home and auto with a P&C agency
to experience a streamlined experience with a chance to add Living
Benefits life insurance coverage to their protection with just a
few clicks. This would all but automate the process for
P&C agencies who want to incorporate Living Benefits into their
client offerings, and we couldn't be more excited for what
opportunities this will unlock. We are thrilled to be
working with the stellar leadership team at Citizens to bring this
opportunity to our P&C agencies and their customers".
About Citizens, Inc
Citizens, Inc. (NYSE: CIA) is a diversified financial services
company providing life, living benefits, final expense, and limited
liability property insurance and other financial products to
individuals and small businesses in the U.S., Latin America, and Asia. Through its customer-centric growth
strategy, Citizens offers innovative products to address the
evolving needs of its customers in their native languages of
Spanish, Portuguese, and Mandarin. The company operates two primary
segments: Life Insurance, where the Company is a market leader in
life insurance and accident and health insurance in Spanish,
Portuguese and Mandarin in the United
States, Latin America, and
Asia and Home Services, which
operates primarily in the U.S. Gulf coast region. For more
information about Citizens and CICA Life Insurance Company of
America, please visit www.citizensinc.com.
About Alliance Group
As "The Living Benefits IMO", Alliance Group provides
independent agents and agencies across the United States with superior marketing and
training solutions. Since 1998, Alliance Group has been helping its
partners spread awareness about Living Benefits life insurance,
while also helping them solve their clients' puzzles regarding
tax-free retirement, mortgage protection, small business planning,
estate planning needs, and more. More information about Alliance
Group and its services can be found
at www.alliancegrouplife.com.
For further information contact:
Marketing
Department
PR@citizensinc.com
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SOURCE Citizens, Inc.
